How to Use the Philosophy of Success to Generate More Traffic

No, not this kind of TRAFFIC!

How To Generate More Traffic

Use the "Philosophy of Success."

Some people dream of success... while others wake up and work hard at it.

Have you ever wondered why some Hubs get mega traffic and others very little? Why some Hubs get comments galore and others hardly any? Why some Hubbers are searched for and others still unknown? Why some Hubs have hundreds of followers? We used to call them fans. And others have only a few?

Well, wonder no longer. I have finally discovered what makes all this additional traffic, comments and searches happen. I call it “The Philosophy of Success.” The Philosophy is based on the fact that every human being operates as if he or she were listening to an internal radio station, W I I-FMWhat’s In It For Me? That’s a fact of human nature and a normal behavior

So, cater to that simple fact with your Hubs. Are you ready for the Philosophy? Here it is:

The Philosophy of Success

Give your readers the things they want that help them and make them happy . . . and then if you have monetized your Hub, sell them things that will help them even more, and make them even happier!

That’s it. Simple? Of course. But ask yourself, do you keep the reader in mind with every Hub you write? Since we are all constantly listening to that same radio station, W I I – FM, your content has to show your readers what’s in it for them.

I became aware of this simple truth by reading many – literally hundreds – of traffic-attracting Hubs and then attempting to analyze why they enjoyed superior readership and continual profit. If you are writing Hubs just to express yourself in a personal-journal-manner with no thought of increasing traffic or profit, you are free to stop reading right now.

But if you enjoy expressing yourself while stating your personal opinions or well-researched information and explanations, and are not averse to making some money at the same time, then read on.

As simple as it sounds, “The Philosophy” really works. Although there is a trick to selling things. Well, not really a trick. Call it a strategy – a planned approach you will use in order to create a necessary result. First, you must be able to do the following:

1. Discover what your Hub readers want and what information you can provide that can actually help them get it.

2. Demonstrate that you can give them what they want by helping them right from the beginning of your hub.

3. Write in language that is easy to understand and always keep their best interests in mind.

4. Give them reasons by means of your language, images, videos and links to take action now.

Success is simply a matter of luck. Ask any failure. ~Earl Wilson

When you use “The Philosophy” you invite your readers to join you instead of pushing your stuff at them just like everyone else. Look at it this way. It’s like the difference between being an uninvited, pesky door-to-door sales person they want to avoid. Or being a recognized and interesting “expert” they will go out of their way to read and do business with.

Do you really want to help people to be happy and get what they want? And get paid for doing so? Then be nice to your readers and help them as much as you can. You will soon create a following that really loves your stuff and practically demands you create even more of your interesting Hubs with even more products for them to buy that will help them and make them even happier.

Now, without further ado . . . hold it. I have to express a personal bias here. Why do people, before they introduce something, often say, “without further ado”? Has some ado taken place I’m not aware of? If so, what was it and how did I miss it? O.K., now that’s out of my system.

Here are some concrete examples of successful Hubbers with mucho traffic and mucho offers for their readers who already use this philosophy. There are thousands of others of course. I read somewhere there are about 138,000 different Hubbers on HubPages. But here are the nine down-to-earth, informative, easy-to-understand Hubbers who I believe illustrate and profit by The Philosophy of Success by helping their readers to get what they want.

Now go forth, generate more traffic, and make your readers happy.

© Copyright BJ Rakow 2011. All rights reserved. Author, "Much of What You Know about Job Search Just Ain't So."

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Comments for How to Use the Philosophy of Success to Generate More Traffic 74 comments

Green Lotus profile image

Green Lotus 6 years ago from Atlanta, GA

Rated up dr..and not just because of the mention :) I've even checked out some of those other helpful hubber links. Thanks!

frogdropping profile image

frogdropping 6 years ago

Cooooo - I'm a philosopher :)

I have no idea how I got here you know. I stumbled upon the site quite by accident. The hubs I've written as a means of helping fellow hubbers were driven by the fact that I'd no idea what I was doing when I first joined.

I didn't ask for help at the start, instead I went off reading. I read, and read - and read. It took me until September before I really worked out what the site is, what you can do on it.

Now I just pop by, stuff a hub in my account, refine it and hit publish.

I have to say drbj - I had nor have now any form of game plan. I just write and hope. And while hoping I write something else.

If I didn't have work to think on, which isn't massively difficult, more confounding than anything, I'd probably pop at least two a day out, every day. Goodness knows what I'd spawn at that rate :)

Great hub, as ever, and rated up twice.

James A Watkins profile image

James A Watkins 6 years ago from Chicago

Excellent advice! I appreciate your open heart, willing to serve others.

nicomp profile image

nicomp 6 years ago from Ohio, USA

Great advice. Putting yourself in the shoes of the reader is spot on.

drbj profile image

drbj 6 years ago from south Florida Author

Thank you, Green Lotus, if it weren't for you and your savvy colleagues, this hub would be much shorter and sadly lacking in good advice.

Appreciate the rating, too.

drbj profile image

drbj 6 years ago from south Florida Author

frogdropping - you have a gift that I'm not sure even you are aware of.

When you say you just "write and hope" and just "pop by and stuff a hub in your account," you are instinctively writing the kind of articles that most of us have to outline and organize and even agonize at times in order to produce.

And thanks for the superlative comments.

We, your loyal and devoted followers, are delighted you stumbled upon this medium.

drbj profile image

drbj 6 years ago from south Florida Author

James - thank you for the kind words. Isn't it strange? I would use the same language to describe you - open heart and willing to share.

And a fantastic researcher to boot.

drbj profile image

drbj 6 years ago from south Florida Author

Hi, nicomp.

I've always wanted to be "spot on." I must admit there have been times in my career when I've been on the spot. But now I've rached the pinnacle - spot on! What an accolade. Thank you.

GusTheRedneck profile image

GusTheRedneck 6 years ago from USA

Howdy Doctor bj - Nice article! The "philosophy 1,2,3 and 4" are essentially what the pros have taught to successful salespeople. Nice job of translating those points into the world of Hubpages articles!

Gus :-)))

frogdropping profile image

frogdropping 6 years ago

Well that's very nice of you drbj. But honest, it jut dribbles out. I struggle to write product hubs because I want to talk, chat, you know? The way I prefer to produce a hub is to write like I think, as though I'm talking to someone. And they can't talk back ;)

I do get some lovely feedback though and I try and answer everyone, though I miss some on occasion.

And the last bit of my first comment wasn't a superlative, I meant it. I'm going to rate your hub again, because it's worthy. You write far better than I, you don't waffle ;)

drbj profile image

drbj 6 years ago from south Florida Author

Gus - You're right on the mark with your comment about translating advice to Hubbers that is usually given to successful salespeople.

You're what my Hubuddy, nicomp, would say "spot on."

Writing a meaningful hub that you want to be read, is no different than selling a prodict.First, you have to establish trust and be a friend.

drbj profile image

drbj 6 years ago from south Florida Author

I'm not just trying to be "nice," froggy. I'm just being truthful.

How do you like the new word I've just used? Hubuddy? Isn't that what we all are and do? We try to have fun writing hubs, enjoying the fruits of ours and others' labor and encouraging our hubuddies whenever we can.

I may not waffle but I have been known to pancake once in awhile.

MyWebs profile image

MyWebs 6 years ago from Sheridan, WY

Great hub with solid advice. I always try and offer something of value to my readers, otherwise what is the point of them reading it.

Rated up and bookmarked.

frogdropping profile image

frogdropping 6 years ago

*lols at pancaking*

I like your newly coined word too - Hubuddy. We should all walk around like HP nerds, with that emblazoned across the front!

It may interest you to know that right now I'm struggling to write something :/ Products. Not my cup of tea. Though the one time I did direct market something, 'twas my house. Read up on what you need to do to successfully sell your home, followed the steps (I like instructions) and it sold to the first viewer. I have flair ... for ... stuff.

*Knows her flair really relates to reading but whatever*

drbj profile image

drbj 6 years ago from south Florida Author

Hi, MyWebs, thanks for the visit, the rating, bookmarking and kind comments.

You hit the nail on the head - not much point in hitting the other end - if you can't wrtie something of value, no one will read it and you're just wasting your time.

Thanks for stopping by.

ratnaveera profile image

ratnaveera 6 years ago from Cumbum

Thanks a lot for sharing great points to get more traffic for our Hubs. I agree with all of your valuable tips. Great Hub indeed.

drbj profile image

drbj 6 years ago from south Florida Author

Froggy - You sold your house to the first person who saw it? Now that's what I call salesmanship.

Did you follow all the instructions like having lots of green plants all around, sweet music playing somewhere, and baking bread in the kitchen oven to provide an aroma of wholesomeness?

drbj profile image

drbj 6 years ago from south Florida Author

Hello, ratnaveera - thank you for visiting and thanks for the "great hub" comment. I can go for days on that alone.

Glad you agree with my tips - it was my pleasure to provide them. As I learn more successful strategies, I will be sharing them.

Money Glitch profile image

Money Glitch 6 years ago from Texas

This is great info drbj - I'm going to bookmark this one, I've only read one of the nine hubs you mentioned. Thanks for sharing your insight. Thumbs up! :)

drbj profile image

drbj 6 years ago from south Florida Author

Hi, MG - it's my pleasure to share whatever insights I can muster.

Thanks for your comments. As soon as I get another "aha!" moment, I will share more.

Duchess OBlunt 6 years ago

drbj, I never thought of myself as a philosopher. But I like the sounds of your "Philosophy of Success".

My goal in getting traffic is for the comments:

I am narcissistic and LOVE getting comments, the higher the traffic, the more comments I get. I especially like the nice ones :)

drbj profile image

drbj 6 years ago from south Florida Author

Dear Duchess - not only are you a philosopher and an interesting writer, but Diogenes could have ended his search if he had found you.

I think many of us love the comments as much as writing the hubs. Nothing wrong with being narcissistic but validation may be an even greater reward.

Here's to more of it.

TattoGuy 6 years ago

Sorry but I saw nothing there to help me increase my traffic except links to other hubs.

drbj profile image

drbj 6 years ago from south Florida Author

Hi, TattoGuy - thanks for taking the time to comment.

You are right about links to other hubs - they provide added benefit to the reader, added traffic, and usually add new friends.

TattoGuy 6 years ago

Fair point, I retract my orginal comment ; )

drbj profile image

drbj 6 years ago from south Florida Author

It takes a BIG MAN to retract, TattoGuy, and I do appreciate the gesture.

Cheeky Girl profile image

Cheeky Girl 6 years ago from UK and Nerujenia

There are good examples of people who have done very well from the hubs. And many have sound ideas, backlinks, relevance in the content. Google have a way of knowing how relevant the content is, and whether hubs get the visits or not from others.

drbj profile image

drbj 6 years ago from south Florida Author

Thanks for your visit and your comments, Cheeky Girl. Love your name.

And you are so right about content. If your hub isn't original, informative and relevant to the topic, all the links in the world won't help you.

EllenGraeger profile image

EllenGraeger 6 years ago from Madrid

Yes, drbj, it always comes down to giving value to others.

But the really refreshing hubs are the ones with the special, sensible, sophisticated LANGUAGE and I mean the English language with its huge variety of words and terms.

No, I am NOT talking about keywords or backlinks, that's business and that's why we are here for anyway.

And so, with no further ado, I would like to thank you for this hub in which you manage to combine linguistic "belleza" with business.

drbj profile image

drbj 6 years ago from south Florida Author

Hello, EllenGraeger - how nice to hear from you.

I do appreciate your taking notice of my romance with the English language. i consider myself a professional student (meaning I am always trying to learn more) of linguistics and semantics, and am delighted that some of that seeps into my hubs.

If you enjoy playful sarcasm, too, take a look at my five hubs on Crazy Laws.

And "grazie" for the "belleza" comment which you presented with no ado whatsoever. You are my kind of writer.

soubhiksen 6 years ago

Nice learning. Nice article.

drbj profile image

drbj 6 years ago from south Florida Author

Hi, soubhiksen.

Nice to meet you. And thank you for the kind comment.

Lamme profile image

Lamme 6 years ago

I'm still learning and reading a lot. I appreciate all the advice that others have provided. Learning how to write the right types of Hubs, monetizing and building a following are not always easy. Thanks for addressing this philosophy of success ... it was nice to provide links to some hubs to broaden this topic. I've already read most of them!

Rachel B. 6 years ago

Great tips for any new or veteran hubber. Thanks!

drbj profile image

drbj 6 years ago from south Florida Author

Lamme - you have the right idea. One of the best ways to become successful on Hubpages is to follow the lead of those who are already successful at writing and monetizing their hubs.

One of the nicest things about being a hubber is the willingness of others to help you succeed. Just like the real world, right?

Good luck with your efforts.

drbj profile image

drbj 6 years ago from south Florida Author

Hi, Rachel B.

Welcome to my world; well, hubpage at least.

Thanks for the nice comment. I am gratified when I find something that I can pass on for others to use profitably.

prettydarkhorse profile image

prettydarkhorse 6 years ago from US

very nice one, thats why I am reading you now, you got me to read and come back for more, thank you, you're really a motivator! Maita

drbj profile image

drbj 6 years ago from south Florida Author

Hi, Maita. You already feel like an old friend to me. Not old in years, that is. Old in terms of acquaintance.

It's a great compliment to be called a motivator. I appreciate your visit and your kind comments.

Rebecca E. profile image

Rebecca E. 6 years ago from Canada

this is an excellent well thought out hub, of course many thanks for adding my link, I am honoured. It means a lot .

drbj profile image

drbj 6 years ago from south Florida Author

You are more than welcome, Rebecca, and you honor me by your "honoured" comment.

Your hubs for hubbers are also excellent and well thought out and much appreciated.

wavegirl22 profile image

wavegirl22 6 years ago from New York, NY

drbj - and without further ado . . ;) you always make it an interesting read no matter what the topic! Traffic is an interesting thing and not always an easy task . .but I am trying to follow all your tips. . especially as I am going through the challenge. Ill can tell you first and it doesnt hurt having friends like you to bring on traffic :)

Thumbs up!

drbj profile image

drbj 6 years ago from south Florida Author

Hi, wavegirl. What nice comments. Thank you.

You can't go wrong following the lead of successful hubbers like those I mentioned.

And without any "ado" whatsoever, I'm delighted by your visit.

Mike Lickteig profile image

Mike Lickteig 6 years ago from Lawrence KS USA

drbj, you have a very practical way of seeing things and articulating them. I've struggled sometimes by writing to diverse and completely disparate readers (for example, my sports hubs get almost all outside traffic and bore other hubbers to death, but are among my most well-read).

You have given me a glimpse of how to frame what I write in my own mind. I can't even explain it myself, but I feel like I've seen something after reading here that I hadn't seen before.

It is late, but I will come back and read your hub again tomorrow and, if possible, try to leave a comment that makes more sense.

Thanks, your words turned on a light bulb of sorts.


drbj profile image

drbj 6 years ago from south Florida Author

Dear Mike - turning on light bulbs, even if they are "of sorts " is my favorite thing to do. So thank you for the very personalized comment. It is much appreciated.

I think one of the greatest rewards for me is discovering that something I have written has triggered some sort of learning in someone else.

Thanks again for your very welcome visit and comments.

scheng1 6 years ago

very refreshing post, away from all the usual onpage and offpage seo stuff. I agree that ultimately it's the content that counts.

drbj profile image

drbj 6 years ago from south Florida Author

Hi, scheng1, it's my pleasure to meet you.

"Refreshing" as applied to any of my hubs is a very welcome comment. Thank you for both your visit and your refreshing remark.

dwaters1 profile image

dwaters1 6 years ago from United Kingdom

Hi drbj,

I enjoyed reading your informative hub, will help with future hubs of mine.

drbj profile image

drbj 6 years ago from south Florida Author

Thank you, dwaters1, it's nice to meet you. Happy to be of help. Any time.

Sparhawke profile image

Sparhawke 6 years ago from Manchester

This is a great hub, I especially like the way you have mentioned other hubbers, a couple of the names I already know but the others not, going to go see what they have to say :)

drbj profile image

drbj 6 years ago from south Florida Author

Hi, Sparhawke - now nice to meet you. Thanks for the "great" compliment. It's one of my favorite adjectives. Right up there with amazing, fantastic and awesome (for future reference).

We all have to be professional students learning from others so I am happy to share the names of those hubbers I think will be of interest to readers like yourself.

epigramman profile image

epigramman 6 years ago

...well that's easy - I just tell them I know you - and they come running ...... 'cos at these pages of Hub you are only as good as the company you keep - and you my friend are great company!!!

drbj profile image

drbj 6 years ago from south Florida Author

Thank you, Colin, for your kind and wise words. (Humility doesn't pay the bills). I do agree with you that one is only as good as the company one keeps. That is one of the reasons I enjoy our friendship and back and forth bantering so much. You are excellent company and much appreciated as, dare I say it? a Hubbuddy!

saddlerider1 profile image

saddlerider1 6 years ago

There's a game plan to everything in life. I have been a successful entrepreneur in my time. Involved in sales and marketing most of my career and enjoyed it to some degree.

The WIIFM for me has always been a major ingredient to have much success in offering an item for sale that would attract the attention of a buyer. After all buyers like doing business with people who they can trust, give them something of value that they want or need and of course quality.

I came to Hubs not to make money, however after joining and learning how one can make some extra jingle jangle, I have learned by reading and watching the money makers on here.

You mentioned a few, it's actually quite simple to do if you want to produce those types of blogs, but if you just want to have fun and write poetry and life experiences like me then I will watch my Adsense grow by pennies every month:0) and that's okay to.

Thank you for the great tips, I am sure many will enjoy learning more about how to make money in here and go fly with the eagles to the money pit.

drbj profile image

drbj 6 years ago from south Florida Author

Nice to hear from you, saddlerider, and you are so right about the importance of trust in a business relationship, as well as a social one. I have learned from experience that we (buyers) never buy anything from someone we do not trust.

That's why successful salespeople learn to establish trust before they attempt to sell their product or service. W-I-I-FM rules.

Here's to flying with the eagles for every Hub writer.

honestyt4isaac profile image

honestyt4isaac 6 years ago from Planet Earth

Nice article, thank you for sharing with us

drbj profile image

drbj 6 years ago from south Florida Author

Thank you, h4i, nice to meet you. It is entirely my pleasure to share this info; hope it is valuable for you.

katiem2 profile image

katiem2 6 years ago from I'm outta here

What a great resource and how wonderful that you included so many helpful hubs. I tell you there is more free good help here than anywhere on the planet. I'm putting on my learning hat... where is that darn hat?

Oh there it is always atop my head as I'm always learning thanks to great people like yourself. Thank you for the insights on how to generate more traffic. :)

drbj profile image

drbj 6 years ago from south Florida Author

Hi, katie. It's my pleasure to share whatever information I have learned the hard way with others who may be looking for help or advice.

I appreciate your visit and your most gracious comments. When we stop learning, we stop living! :)

So you keep your learning hat on your head? That's where I keep my glasses when I'm not wearing them. And then forget that's where they are and go looking for them.

Darlene Sabella profile image

Darlene Sabella 5 years ago from Hello, my name is Toast and Jam, I live in the forest with my dog named Sam ...

Hello drbj, so glad to read your hub, it's excellent advise, and I am still trying to figure out my nitch and who I am and fumbling around with interesting subjects that pass my way. I enjoyed learning and reading your up and you rate up up & peace darsk Hugs

drbj profile image

drbj 5 years ago from south Florida Author

Welcome to the niche-hunters niche, dear darski. I still don't know what I want to do when I grow up so my niche is whatever happens to interest me in the moment. So far that has included crazy laws, doughnuts and chocolate chip cookies, dealing with difficult people, assertive training, tributes to famous comedians, supernatural interviews with dead celebrities, and a dozen more subjects. So go for what interests you, too.

Thank you more than I can say for the up, up, up.

Jon Kohan profile image

Jon Kohan 4 years ago from Pittsburgh Pa

good advice and it makes sense, but here's my personal problem. first off i love this site and it's a great place for me to place my work. i like to write about film, tv, or just go on what i think are funny rants. it seems to me that on this site for anybody to notice you even just one person you've got to write about "Soup" or "how to walk to Denver without using Your Feet" type of hubs.

should i just come to the fact that this site isn't going to get me the type of people i hope to attract or should i "sell" out and write about "The best ways to color eggs, if you're homeless" :)

other than me complaining, great hub again. thanks for sharing. i'll be back for more very soon.


drbj profile image

drbj 4 years ago from south Florida Author

Thank you, Jon, for visiting. You asked for my 'two cents,' so here it is. Do not sell out. You are a talented writer and if films, television and humor are your favorite subjects, write about them with a passion. Build your hubs and they (meaning readers) will come. But it does take time - more than a year on average.

One of the secrets to attracting more traffic is to read the hubs of hubbers you admire and comment on them. Interesting, helpful comments. Often. For complete infromation, see my hub, "Comments and Traffic." Comments do beget more traffic, trust me.

snigdha.s profile image

snigdha.s 4 years ago from India,mumbai

Good Hub.Loved the picture on traffic.Your humor worked.Got hooked on to reading this hub after watching that picture and how well you used its irrelevancy.Great job.Voted up

drbj profile image

drbj 4 years ago from south Florida Author

I love that traffic photo, too, snigdha.s, so we already have a lot in common. Thanks for your gracious comments and the Up vote. You might also like to read my hub, "Comments and Traffic," for more tips on increasing traffic.

dahoglund profile image

dahoglund 4 years ago from Wisconsin Rapids

I'm always looking to improve. Seems like everytime I do, Google reshuffles the deck and I start all over again.

drbj profile image

drbj 4 years ago from south Florida Author

You make a very good point, Don. I sometimes think Google operates under the maxim of reshuffling the deck ... constantly, and keep 'em guessing.

Ceres Schwarz profile image

Ceres Schwarz 3 years ago

Great hub. The philosophy you mentioned sounds so simple and yet, if you really look at it, it does make sense. And I guess all of us do listen to that radio station you mentioned - What's in it for me? It really does make sense. It might be rather hard to follow this philosophy though.

drbj profile image

drbj 3 years ago from south Florida Author

Hi, Ceres - you are really making the rounds today. The WIIFM philosophy does make sense and does work. First you have to know your product or service inside out so that you can sell its benefits to your prospective buyer. Then it's a cinch. Trust me.

Ceres Schwarz profile image

Ceres Schwarz 3 years ago

Hello drbj. Thanks. I'll definitely have to try this out when I get to making sales-related hubs.

drbj profile image

drbj 3 years ago from south Florida Author

Be my guest, Ceres, and good luck.

word55 profile image

word55 20 months ago from Chicago

Thanks for sharing drbj, Your hub was genuine. I've learned a lot here and still have a lot to go.

drbj profile image

drbj 20 months ago from south Florida Author

Nice to meet you, word55. I appreciate the 'genuine' comment - it is most meaningful to me. As long as you are open to learning more, you will continue to learn more. I guarantee it.

Akriti Mattu profile image

Akriti Mattu 20 months ago from Shimla, India

Nicely put.

drbj profile image

drbj 19 months ago from south Florida Author

And so is your comment, Akriti. Thanks for the visit and the kind words.

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