Marketing and PhD degree power.
Someone I know recently employed a PhD on a temporary basis to go and speak to some difficult people who did not accept his cause because he did not have a string of degrees to his name. He found out that almost everyone worshipped the PhD and they were willing to cooperate after the PhD had condoned his cause. Do you think that what he did was smart?
I think it is smart. Just wonder whether the person with the PhD was clever enough to figure out what was going on.
I have worked with people like that. Most people can't see they're own ignorance. I think sometimes that college puts the blinders on.
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