In-bound marketing refers to call center operations where customers call in to the center rather than the tele-marketers calling out to customers in their homes.
With in-bound marketing the call center is either selling a product or service which callers call in and order or the call center is providing some type of support to customers who have either purchased the product or subscribes to a service (such as Internet, cable TV, auto roadside assistance, etc. In this case the call center operators either fill orders, arrange for returns , answer warranty questions, answer questions about how to use the product/service etc.
Despite the fact that operators handle in-bound service type calls, they do have the opportunity (and an incentive in the form of commission income) to up-sell by offering the customer an additional related product or service or, especially in the case of services like cable TV, offering to upgrade the customer's service to a higher level (which involves a higher price to the customer).
Chuck answered this question very well. I also did a recent hub on Inbound Marketing that you might want to check out. It is the new marketing paradigm!
Inbound marketing relies on three things - content, SEO, and social media.That means good inbound marketing relies on blogs to your Twitter background and Facebook photo to efficient keyword analysis and article marketing.
With Inbound Marketing techniques, you can easily track where your leads are coming from.
by Kannan Reddy 16 months ago
Please help me improve this article. I am open for your opinion or criticism.https://hubpages.com/business/Getting-J … lete-Guide
by telltale 8 years ago
What is the best product or service to promote online?Quite a number of people say that one can make alot of money selling products or services in online marketing, and you can see articles telling you how to do it. But, with so many websites doing it, will it still be viable to go into it?
by BPOM 8 years ago
Hi, BPOM here,I'm a fresh graduate seeking a B.P.O job in manila.i took up a 4-year course BIT major in computer technology.I'm hoping anyone here could help me find a job. I prefer to work in a call center company because it's fun and interesting. Thank you and God bless.
by luv_angelie 8 years ago
What are the requirements in opening an inbound call center?
by pgrundy 11 years ago
As some of you who read my hubs know, I went to the hospital in an ambulance with heart attack symptoms Friday. I was at work. My tests came back clear finally, but they kept me there until Saturday evening just to make sure and wanted to keep me even longer to run a CAT scan (to check for stroke...
by JERRY_j 8 years ago
I need an idea on how to present my product to marketing company. how do i communicate with them? what means to reach the company? how do i start pleas your advice are welcome.
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