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Why do you think that some companies have resorted to returning to the past to sell their products?
I've noticed that, too. Trying to keep market share with so many different offerings available has to be an answer. Also, by re-marketing past products, they get the attention of baby boomers who remember how those products were, and how much better they tasted. Now they have the money to buy original drink products in bulk.
Nostalgia is a powerful marketing tool. Everyone looks at their childhood as the 'good old days'. So companies have found a way to tap into that sense of a simpler time. Whether or not those times were actually better or not is irrelevant. We perceive that they were, therefore we buy. I still think fondly about McDonalds even though I'm a vegetarian now.
They look at companies like Apple, Microsoft, Sony, Nike, GM and others and get antsy over the fact that these companies are able to literally crank out a completely new product ever 12 months and that lunatics rush to the stores like zombies to buy them all over again every year. My wife ragged on me last year, because I "still" had an iPhone 4 (only had it for less than a year and people were nuts over it). But to make her happy, I got a 5. Now the 6 is out and I'm not getting it, no matter what my wife says. I'm secretly convinced she's a insane on this issue. This is consumerism gone mad.
But this rolling out of new products does not work for companies who sell products based on nostalgia, personal preference or comfort. Jim Beam came out with a new 90-proof Jim Beam. Years ago, Bombay Gin came out with Bombay Sapphire. Companies have to show growth in revenue every year and they try to use the business model of companies that successfully come out with new products to bring in new customers. Sadly, it just doesn't work with some industries. If you're a Maker's Mark and Beefeater Man, then you'll always be one and probably won't switch to Jim and Bombay. Other companies retrograde their products to give you the old nostalgic feeling. It's just a marketing plan based on what works for a particular industry.
McDonald's had an interesting business concept over the past few years. Knowing that an entire generation grew up in the '70s and '80s loving McDonald's because of the playgrounds and toys, McDonald's decided to stick with that generation up through adulthood by turning their stores into classy-looking "coffee shops" (mostly the same menu) with a relaxing atmosphere.
Most of the time when a company changes their marketing strategies it's because they feel that they are losing sales to that particular demographic. On another note, remember when Coca Cola came out with the new coke? Not many people cared for it, so they pretended to bring back Coca Cola Classic, but they had changed from using cane sugar, to using corn syrup as the sweetener, and it didn't taste the same. I believe that the New Coke was just a ploy they used, to change sweeteners on us. I don't drink much soda today, but from time to time I buy Mexican Coke from Home Depot, because the Mexican Coke plant still uses cane sugar, and it tastes like Coca Cola from the old days.
Probably because it worked better and sold more than today's methods.
Marketing ploy. Old stuff is new to each generation who never experienced it, and nostalgia to those of us who have. My husband is a Pepsiholic, but although I grew up on Pepsi, I don't like today's Pepsi Cola. I do like the taste of the Pepsi throwback with sugar. I don't know if that is the taste from my childhood, but it just has a better flavor to me. I don't know if Coke will ever be the same. Even today's Coke after the "New Coke" still doesn't have the bite of the original.
Does anyone remember the old Fresca? That grapefruit juice flavor tasted so good made with saccharine (just add a little gin and a ring of salt for a great Salty Dog), but it just doesn't have the bite now that it is made with some other artificial sweetener (aspertame, I think), and I don't buy it.
Yes, A lot of companies has gone to this practice with the condition that the current economy is in.
by Sky91063 years ago
Why is it that everything from the past, works out to be so much better than things of today?From food , to people , to places , to clothes, to respect, to love , to understanding, to relationships, to songs , to food ,...
by Fel Amejan4 years ago
Please share your thoughts, experiences and ideas so that others may have some ideas before joining.
by aka-dj6 years ago
Perhaps I should rephrase that.Have you not achieved any success at these?If so, what do you put it down to?
by Arian Won8 years ago
I know the stock market is bad, but I'd like to start investing as I know there are a lot of great bargains out there. So if anyone can recommend any published books that they have read themselves, I would appreciate it.
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