what causes big swings in CPM

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   psycheskinnerposted 10 years ago

   One day this week I got a CPM if $2.55 and another day this week I got a CPM of     $5.71. Both are confirmed final amounts.
   
   I am wondering what could cause such a big swing in the course of a few days?

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      wildernessposted 10 years agoin reply to this

      I'm finding that weekends are almost better.  Other things might be the hubs they are on - which ones are getting the traffic today.
      
      Which advertiser was chose today?
      
      Which ads, for those that are based on personal history?
      
      What time of the month is it, and what time of year?
      
      Does HP have a program running?  Those Drano ads they had last year paid far better than anything I've seen since.
      
      All of these things might affect CPM.  And, of course, you have make sure (as you indicate) that numbers are not pending.

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      WriteAngledposted 10 years agoin reply to this

      Perhaps it is also affected by the amount of money that has to be diverted from paying hubbers for views into paying Mturk peons to trash our hubs?

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      Californialawposted 10 years agoin reply to this

      It's cost per mille, or per 1,000 impressions. And I would say $5.71 is pretty good for a hubpage.
      
      CPM (especially with Google Adsense) fluctuates pretty heavily. Usually if your CPM is higher its because more people clicked on the displayed ad. You actually get rewarded for that since you're making the advertiser more money. Generally too I would see the CPM increase once youre recognized as producing high quality content

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         Nurseyposted 10 years agoin reply to this

         You sound like you know what you are talking about. ♥ ♥ ♥

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            Californialawposted 10 years agoin reply to this

            Haha I do. I've used adsense for many years on many different platforms The more valuable your product (your content) and you become to the advertiser, the more they'll pay you.

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      2uesdayposted 10 years agoin reply to this

      Good question I have noticed this too.
      
      You cannot help but notice that the  CPM fluctuations mean that even with less impressions you can end up earning more if the CPM is high that day. A drop in traffic does not always mean a drop in the CPM shown.

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         Nurseyposted 10 years agoin reply to this

         We should really wait and see what a more authoritative person can say about this.

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      Matthew Meyerposted 10 years agoin reply to this

      Different ads run with different rates, so is probably what you are seeing.
      For example some ads might only run for a few days at a higher rate, and others may run for a longer period at a lower rate.  It varies by who is purchasing the ads and from what ad networks they originate.

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   seanorjohnposted 10 years ago

   Is a CPM of $5.71 good. And what exactly is CPM?

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      psycheskinnerposted 10 years agoin reply to this

      CPM is what you earn per 1000 hits.

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   paradigmsearchposted 10 years ago

   I subscribe to the random walk theory.

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   LindaSmith1posted 10 years ago

   This explains CPM which is the cost per 1000 views to an advertiser.  You see CPM on google keyword tool for various keywords which is what people are willing to pay for ads using those keywords. If I pay 100.00 per 1000 does not mean you will earn 100 bucks for every 1000 views that you get.  That is what they pay to Google Ad Programs, etc.
   http://www.ahaze.com/851/what-does-cpm-mean/

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      Nurseyposted 10 years agoin reply to this

      Are you certain that this information is correct?

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   Healthy Pursuitsposted 10 years ago

   I've looked into this quite a bit. Actually, my dog has helped me with it. She goes outside, and she finds just that one spot in the yard where the universal energies are concentrated. She always waits until she finds that spot, no matter how long it takes. Then, and only then, she squats.
   
   While I was waiting for her one evening, I contemplated a recent catastrophic dip in my page views. It suddenly struck me that the same universal energies that draw her to a good dump also draw Google to do the same. So now when I see my page views take a nose dive, I just understand that Google has zeroed in on the universal energies and taken a dump on my subdomain. It's just fate. Next week Google will dump on someone else's subdomain.

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      paradigmsearchposted 10 years agoin reply to this

      Excellent!

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         Healthy Pursuitsposted 10 years agoin reply to this

         Merci ! 

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      DrMark1961posted 10 years agoin reply to this

      A student of Zen asked "Does Google possess the buddha spirit?"
      His dog replied "Mu!"
      This is a koan that we should all contemplate.

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   seanorjohnposted 10 years ago

   I can't see anything to do with CPM. My stats refer to RPM. I don't know what that means either. It is all so confusing.

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      Californialawposted 10 years agoin reply to this

      You RPM is your revenue per mille. It's basically your cut after all the advertising cuts have been paid and hubpages takes their cut. Its what you have generated per 1,000 impressions on your page.
      
      Its weird though, usually you cant see RPM (in my experience anyway) and you just see CPM. Going to have to do some sleuthing about this :x But regardless don't get too caught up in the numbers. High quality content about interesting things = more money.

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   psycheskinnerposted 10 years ago

   I should have said RPM.  I am being lazy and conflating the two.

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      wildernessposted 10 years agoin reply to this

      In that case, I'm sorry - my comments above were concerning the CPM figure in your earnings stats.

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         psycheskinnerposted 10 years agoin reply to this

         The figure shown in our earning stats, regardless of what it is called, is an RPM.  That is what I was talking about.  The number that shows what I would have earned on that day if I had received exactly 1000 hits.

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            wildernessposted 10 years agoin reply to this

            OK.  I'd seen RPM somewhere (adsense?) but the CPM from HPads is what I was referring to. 
            
            I've seen enormous swings in that calculated figure - what shows up one day might be 10X that on another day.  As Matthew says one of the more common reasons is what the advertisers pay on a particular day.

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   2uesdayposted 10 years ago

   In that case my comment is not relevant as my comment was based on changes in my HubPages Ad.program CPM.

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   Nurseyposted 10 years ago

   Where is my heroine? ♡ ♡ ♡

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