Clicks on ads generate income (CPC). Income is also earned by the ads being displayed on a page that is opened by someone, without being clicked (CPM). Is this true? Do impressions from hubbers who are logged on to the site, and open someone else's hubs, also generate income for that person, or only for external viewers? The higher the views the higher the income from displaying the ads. Can you please confirm this? How are click earnings reported in the earnings page. Are the CPC and CPM earnings simply added together, and expressed as Average Income per 1000 impressions (income/ impressions)? Thanks.
Image ads are CPM, so they display and pay for users logged in and out when the image is loaded in the browser. Text ads are CPC. All views count, although the CPM is likely to be higher for an organic search driven viewer. Effective CPM is what is displayed on the earnings page.
If you turn of the HubPages Ad Program, we will only run AdSense ads with your publisher id in your share of impressions, and you'll be paid directly by Google for them. Long ago, I believe all AdSense ads were pay per click, but these days it includes a blend of different types of ads.
I don't think that Google is entirely transparent about how they decide how much to pay you for each ad impression or click. I suspect that you may even get paid something for some text ads without a click, and that there may be image or flash ads that are mostly paid based on clicks, while others attribute more value to impressions. From a publishers perspective it's a bit of a black box.
Ultimately, advertisers are trying to get value from their advertising. That value can be a visitor going to their website, or it could be building brand awareness in a particular demographic, or something else. The value they assign to those outcomes ultimately determines what they are willing to pay, and consequently what CPM you get.
Yes. It is paid by ip and not from where it came. 1 ad pays 1 time per ip. 1 person can see 500 diff ads and each ad pay for that one person which is why web masters want to encourage each visitor to surf as many pages as possible. It raises the chance for a click and also gets as many ad views per person as possible.
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