Do Internally Generated Page Impressions without Clicks Earn Income?

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  1. janderson99 profile image56
    janderson99posted 5 years ago

    Clicks on ads generate income (CPC). Income is also earned by the ads being displayed on a page that is opened by someone, without being clicked (CPM). Is this true? Do impressions from hubbers who are logged on to the site, and open someone else's hubs, also generate income for that person, or only for external viewers? The higher the views the higher the income from displaying the ads. Can you please confirm this? How are click earnings reported in the earnings page. Are the CPC and CPM earnings simply added together, and expressed as Average Income per 1000 impressions (income/ impressions)? Thanks.

    1. Matthew Meyer profile image72
      Matthew Meyerposted 5 years agoin reply to this

      Image ads are CPM, so they display and pay for users logged in and out when the image is loaded in the browser.
      Text ads are CPC.
      All views count, although the CPM is likely to be higher for an organic search driven viewer.
      Effective CPM is what is displayed on the earnings page.

      1. janderson99 profile image56
        janderson99posted 5 years agoin reply to this

        Thanks for your reply.
        If an ad on a page gets a click, are the earnings added to the pot with the CPM earnings when displayed on the earnings page, using the ad program.

        1. janderson99 profile image56
          janderson99posted 5 years agoin reply to this

          Another question: If you have the ad program switched off do you get payment from impressions CPM?

          1. Matthew Meyer profile image72
            Matthew Meyerposted 5 years agoin reply to this

            Is the question about having a single Hub with ads disabled or about your entire account having the HP Ads program disabled?

            1. janderson99 profile image56
              janderson99posted 5 years agoin reply to this

              "entire account having the HP Ads program disabled"

              1. pauldeeds profile imageSTAFF
                pauldeedsposted 5 years agoin reply to this

                If you turn of the HubPages Ad Program, we will only run AdSense ads with your publisher id in your share of impressions, and you'll be paid directly by Google for them.  Long ago, I believe all AdSense ads were pay per click, but these days it includes a blend of different types of ads.

                I don't think that Google is entirely transparent about how they decide how much to pay you for each ad impression or click.  I suspect that you may even get paid something for some text ads without a click, and that there may be image or flash ads that are mostly paid based on clicks, while others attribute more value to impressions.  From a publishers perspective it's a bit of a black box.

                Ultimately, advertisers are trying to get value from their advertising.  That value can be a visitor going to their website, or it could be building brand awareness in a particular demographic, or something else.  The value they assign to those outcomes ultimately determines what they are willing to pay, and consequently what CPM you get.

                1. janderson99 profile image56
                  janderson99posted 5 years agoin reply to this

                  Thanks for Clarifying that. Cheers,

                2. Writer Fox profile image47
                  Writer Foxposted 5 years agoin reply to this

                  Google pays 68% of its ad revenue to publishers. This is how the ad income is currently calculated:

  2. sarabangkok profile image61
    sarabangkokposted 5 years ago


  3. JRScarbrough profile image88
    JRScarbroughposted 5 years ago

    Yes. It is paid by ip and not from where it came. 1 ad pays 1 time per ip. 1 person can see 500 diff ads and each ad pay for that one person which is why web masters want to encourage each visitor to surf as many pages as possible. It raises the chance for a click and also gets as many ad views per person as possible.

  4. Marcy Goodfleisch profile image95
    Marcy Goodfleischposted 5 years ago


    1. paradigmsearch profile image88
      paradigmsearchposted 5 years agoin reply to this


      1. tirelesstraveler profile image77
        tirelesstravelerposted 5 years agoin reply to this



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