AdWords

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   JustLivingOnlineposted 10 years ago

   I have tried to look up and read articles posted from other Hubpages authors on AdWords.  All of them seem to involve instruction on how to use the tool itself, but I cannot find one that can explain to me how I get into it.  When I sign in and create an account it wants me to create an ad and give it my credit card information.  There is no way around this for me.  I created two different accounts with different gmail addresses but it only gives me the option to pay for a campaign.  What am I doing wrong?  I need to start using SEO as my posts are about travel and get lost among the million other articles on travel destinations.

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   1. 87

      Marisa Wrightposted 10 years agoin reply to this

      Are you confusing Adwords and Adsense?   Or are you talking about the Keyword Tool?

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      1. 71

         JustLivingOnlineposted 10 years agoin reply to this

         I don't think so.  I am going to the "free" keyword planner.

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      Writer Foxposted 10 years agoin reply to this

      You don't have to buy ads to use the keyword planner.  Once you are signed in to your account, look for the keyword planner on the top menu bar.
      
      If the menu is not on the page after you sign in, try this:  Go to Google and search: AdWords Keyword Planner.  Click on the Google listing and it should take you to that page on your account if you did not clear the cookies on your computer after you signed in to Google.

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      1. 71

         JustLivingOnlineposted 10 years agoin reply to this

         Sorry, your post didn't refresh before I put the second post.  I am going to AdWords and when I go to it I login with my gmail account, and it takes me to a page that says "your first campaign" where I have to enter target audience, ad text, and my bid.  I cannot get out of this?

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   3. 85

      NateB11posted 10 years agoin reply to this

      Go to Adwords sign-in page, use your gmail address and password for that gmail account to sign in. On the next page after sign in, at the top click on Tools; a drop down menu appears, click on Keyword Planner. Under "what would you like to do?" click on Search for new keyword and ad group ideas. Type in keyword(s) or keyword phrase(s) you want to find info on. Click on Get Ideas button. Results show up, click on tab that is labelled Keyword Ideas. Shows you more keywords and search volume.

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         JustLivingOnlineposted 10 years agoin reply to this

         This is exactly the problem, I do not get to the same page you specify.  There is no next page after sign in that has a tools drop down menu.  The ONLY options and menus are get are for "about your business, your first campaign, billing, and review"  It is a wizard to pay for an ad. 
         
         Everyone else keeps pointing me to a Tools menu that does not exist.  It is driving me crazy as there is nothing I can do other than pay for an ad campaign.  I wish it were user error but I can assure you I am not missing something.

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         1. 85

            NateB11posted 10 years agoin reply to this

            They must have made access only possible if you pay, because someone else told me they had to pay. That's really terrible I think, it's like there are no long keyword tools available unless you pay. Internet is getting more about how much money you have and much less about sharing information. Unfortunate.

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            1. 85

               NateB11posted 10 years agoin reply to this

               One more thing to try: After you sign in to Adwords, go up to "view" on your browser; click on it; on drop-down menu, go to zoom; click on zoom out. I've had this work on sites before where I couldn't see certain things on the page till I zoomed out.

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   jeffryvposted 10 years ago

   https://adwords.google.com/KeywordPlanner

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   1. 71

      JustLivingOnlineposted 10 years agoin reply to this

      When I click on your link I am taken to a page in which I have one option only, and that is to pay to create an ad campaign.  There is no option to cancel, there are no other menus, only a wizard to provide ad details and payment method.

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         Writer Foxposted 10 years agoin reply to this

         This must be something new.  I've had my AdWords account for a long time and, yes, have used it to purchase ads for websites I own.
         
         I don't have any other advice for you, except that you could buy $5 worth of ads.  (Don't expect to have $5 worth of visits if you're going to advertise a Hub, though.) It is probably worth $5 just to set up the account and then you wouldn't have to buy any more ads to use the Keyword Planner.

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         1. 71

            JustLivingOnlineposted 10 years agoin reply to this

            I have to say that I have read countless articles here on Hubpages on how to best utilize keywords and in the end it has just confused me more.  I am fairly new and have 15 hubs, but not much traffic to them because my subjects have a lot of competition online.  They get lost.  I realize I have to figure out how to write better long tail keywords, backlink, and all that other stuff but can't exactly figure out how to do it.   First off, besides the title where should I be placing keywords?  Just pepper them throughout the article?  In the summary?  Should they be exactly the same as the title?  Second, I have read that I should not put punctuation in the titles?  Is this correct?  Should I change it now and if so how long does it take to be in effect?

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               Writer Foxposted 10 years agoin reply to this

               Read my SEO Tutorial Hub and watch the videos I posted there.

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               NateB11posted 10 years agoin reply to this

               I think this thread is helpful, you might want to consider it: http://hubpages.com/forum/topic/124471
               
               I'm definitely not an expert on SEO or keywords, but I have had some success with it. I wrote a piece about keywords, one of my more recent articles that you can find on my HubPage profile. You might find it helpful too. I definitely would check out Writer Fox's work too. You might also want to look at the work of Wrylilt, Marisa Wright and GreekGeek.
               
               It takes time to understand this stuff. Took me quite awhile to understand it at all, because I'm more of a writer and SEO bored me and irritated me. At any rate, I did pick up on some of it eventually. It is the best way, fortunately or unfortunately, to get traffic. I wrote quite a few articles just from my knowledge and my own insights, but they received little traffic. When I started looking into keywords and using them, I started getting a lot of traffic; I started an account here on which I only wrote articles that were optimized for keywords. Within a couple months that account started getting twice as much traffic as this one, with 1/5 of the content. That taught me a lesson. You have to understand how to research keywords if you want to get traffic and make any money.

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               1. 71

                  JustLivingOnlineposted 10 years agoin reply to this

                  Are keywords just as valuable for subjects that have a lot of competition?  I write on travel, so take for example a subject of what to do in San Francisco.  There are thousands of articles on that and I don't see how I could phrase it much differently.  I tried all kinds of different ways to phrase the title, but all of them came up with thousands of matches, many from mainstream sites that I doubt I can compete with such as TripAdvisor.   Is the point that I should stop writing about common subjects and find a niche where there are not many contributors?  Is that the point of making money on Hubpages?

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                  1. 85

                     NateB11posted 10 years agoin reply to this

                     Yes, that's the point. You have to narrow it down. That's why people use long-tail keywords; which is another way of saying narrow it down. I don't know the keywords for things to do in San Francisco, but a long-tail keyword phrase for it would be, hypothetically here, Best Restaurants that Serve Seafood in San Francisco. Probably someone could tell you better how to narrow it down, but that's the gist.
                     
                     Competition has some to do with the number of competitors, but even more about who are the competitors. I have an article that performs rather well and it has competition that numbers in the dozens of millions. However, the competition isn't that good; from sites that don't rank all that well, plus they don't match the exact keywords.
                     
                     So, for instance, if you were to use Best Seafood Restaurants in SF and the Food Network, CNN and Emeril LeGasse all had articles on that subject at the top of search results, you might not reach the top of the results page. But if your competition is Wikihow and About dot com or smaller sites, you have a better chance.
                     
                     You have to look for words that go together and that have decent traffic to come up with some good long-tail keyword phrases. Then see if people are looking for that phrase or something like it; you can try out Google auto-search, keyword tools, etc.
                     
                     Yes, you do have to look for subjects that have relatively high search volume and the competition is low. Also, try to think what many people will want info on pretty much forever. Think about what is pretty constant in people's lives and that they are usually seeking information on. Think long-term and common.

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                        JustLivingOnlineposted 10 years agoin reply to this

                        Thanks Nate.  That is helpful. 
                        
                        What I am grasping to understand is exactly how search results show up.  It is confusing to understand what search terms will lead to my page showing up.  I renamed an article 'Things to Do in San Francisco' thinking it would lead to more results.  So does that only show up if someone types in 'Things to do In San Francisco' or would it show up if someone typed in 'San Francisco' or 'Things to Do'.  I think once I better understand what search terms lead to what results I will be better off. 
                        
                        I guess it is all a learning process that can be overwhelming at first.  I appreciate all that have offered me advice ( and I will take any additional I can get)

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                        1. 85

                           NateB11posted 10 years agoin reply to this

                           At the moment I can't think if your article would show up if someone searched for 'things to do'. I think probably not because that's a pretty broad search. What I do know does happen is that Google picks up on other things in your article and will index it in results; in other words, not just your title gets indexed for the search results, so do other words you use. For instance, in the article on San Francisco, if you mention Golden Gate park, it might show up in search results. This in fact is why you might want to include keywords in subheadings; the titles you give to text capsules.
                           
                           Usually, though, I've done it on accident. Google has a thing called semantic search and semantic indexing, which means they look for the gist of what you wrote; and for the gist of what people are looking for. So, for instance, if I wrote about punching bags, people who googled hanging bags and free standing bags might find my article; not the best example, just giving you the idea. So, what I've found is that I naturally write words that are synonyms, so the article gets found because of that.

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