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Which is better for search engines: Subtitles or Callouts?

  1. Beth Eaglescliffe profile image99
    Beth Eaglescliffeposted 9 months ago

    Is there any difference in the way search engines view subtitles versus callouts? i.e. does using one make it more likely than the other for your article to rank well?

    1. lobobrandon profile image90
      lobobrandonposted 9 months agoin reply to this

      They are both H2. So there's no difference to Google. Just the design looks different.

    2. WryLilt profile image92
      WryLiltposted 9 months agoin reply to this

      Subtitles.

      Google uses header tags to identify important text on a page.

      H1 text is for titles and H2 text is for subtitles.

      1. lobobrandon profile image90
        lobobrandonposted 9 months agoin reply to this

        Callouts are also H2 if you look at the source code.

        1. WryLilt profile image92
          WryLiltposted 9 months agoin reply to this

          Ah thank you. I didn't know that! I just figured they were some type of quote format.

          1. lobobrandon profile image90
            lobobrandonposted 9 months agoin reply to this

            Hehe no. That's blockquote (I think it's one of the options too). In that case you have an option to include a capsule heading.

    3. Christy Kirwan profile image
      99
      Christy Kirwanposted 9 months agoin reply to this

      We actually recommend using subtitles instead of Callout Capsules for this purpose as they are read slightly differently by Google with the new design.

  2. Beth Eaglescliffe profile image99
    Beth Eaglescliffeposted 9 months ago

    Thanks WryLilt and lobobrandon for clearing that up for me. I wasn't sure as some of the editors seem to prefer one form over the other and I wondered if search results may be the reason for their preference.

    1. Marisa Wright profile image97
      Marisa Wrightposted 9 months agoin reply to this

      At one time all the editors seemed to love callout capsules in preference to capsule headings.   The fashion seems to have waned a little now.  I think perhaps they stand out better in mobile view.

      1. lobobrandon profile image90
        lobobrandonposted 9 months agoin reply to this

        Haha Yes and Yes.

        I think it is when they (the editors) make massive changes (on high traffic hubs being moved because of their traffic) such as removing capsules, etc. they went ahead and changed sub-headings to callouts. But when hubs are just accepted with minimal changes they don't bother going through the trouble of making those changes as there's a lot of work to be done.

  3. Beth Eaglescliffe profile image99
    Beth Eaglescliffeposted 9 months ago

    smile
    Thanks Marisa.

  4. Glenn Stok profile image100
    Glenn Stokposted 9 months ago

    As lobobrandon had said, Callouts are H2 tags just the same as subtitles. So they look the same to search engines. More specifically, it' the header of the callout capsule that is H2.

    The only difference is your own preference on how you want your hub to look visually. I'm going a little crazy with various editors making conflicting changes. When my hubs are modified for moving to niche sites, some editors change my regular subtitles to callout capsules.

    However, just yesterday an editor changed all my callout capsules to regular subtitles for a move to Exemplore.  A quick review shows that all the recently moved hubs to Exemplore do not have callout capsules, but older hubs that have not been edited do have callouts. So I'm wondering if they prefer not using callout capsules on Exemplore.

    There is no standard among the editors and curators. That's for sure.

    1. Beth Eaglescliffe profile image99
      Beth Eaglescliffeposted 9 months agoin reply to this


      I know the feeling, Glenn. wink

  5. Beth Eaglescliffe profile image99
    Beth Eaglescliffeposted 9 months ago

    Ah, the new design. ...  cool That explains the editorial changes.
    Thanks Christy.

    1. Christy Kirwan profile image
      99
      Christy Kirwanposted 9 months agoin reply to this

      Yes, exactly. Originally there wasn't a difference, but you will most likely see the Editors switching to the use of subtitles exclusively for this purpose from now on. smile

      1. Glenn Stok profile image100
        Glenn Stokposted 9 months agoin reply to this

        Christy, Robin just told me that HubPages is working on a way for subtitles to look better and she also mentioned the same thing you just said – to use subtitles instead of Callout Capsules due to the upcoming change.  That clarifies why I had callouts removed now when a previous editor had added them.

        One question though: You said in your prior post that "they read slightly differently by Google with the new design."  How so?  Are you saying that callout capsule headings are not going to be H2 title tags any longer? If this is so, we need to know that so we can start getting proactive with changing callout's to regular subtitles.

        1. lobobrandon profile image90
          lobobrandonposted 9 months agoin reply to this

          Yes knowing this would be very helpful.

  6. Robin profile image
    98
    Robinposted 9 months ago

    If you want a portion of your article to show up in a featured snippet, it's best to use a subtitle.  Essentially, there is code around a callout capsule that does not "link" it to the text in a Text Capsule; thus, it is less likely that it will show up in a featured snippet in Google search results.  We suggest using callouts for information that you'd like highlighted, but not in the place of a subtitle. 

    Callout capsule subtitles are still H2 headings.  We aren't changing that.

    1. Glenn Stok profile image100
      Glenn Stokposted 9 months agoin reply to this

      Thank you Robin. This makes more sense, now that you mentioned the fact that the titles on text capsules are linked to the text in that capsule. Now I see why this is required for showing up in featured snippets. Actually, it's very important!

    2. DrMark1961 profile image99
      DrMark1961posted 9 months agoin reply to this

      Is it worthwhile to go back and change those hubs where I have used callout capsules in place of subtitles?

      1. Beth Eaglescliffe profile image99
        Beth Eaglescliffeposted 9 months agoin reply to this

        DrMark - Yes, it sounds as though it'll be worth the effort.
        Thanks Robin for explaining. I'm glad I posted this question.

    3. Marisa Wright profile image97
      Marisa Wrightposted 9 months agoin reply to this

      Oh darn it.  Since the HubPro editors changed all my capsule titles to callouts, I've been changing my titles to callouts every time I do an update.   I think most of my Hubs have callouts rather than titles now.  Oh dear.

      1. Robin profile image
        98
        Robinposted 9 months agoin reply to this

        I'm sorry, Marisa.  When we noticed that this was affecting featured snippets, we made the change.   I don't think we added callouts to too many of your articles, but feel free to email me if you'd like help reverting the edits.

      2. DrMark1961 profile image99
        DrMark1961posted 9 months agoin reply to this

        Me too. Oh dear, but I guess I will start changing them back in a few weeks.

    4. lobobrandon profile image90
      lobobrandonposted 9 months agoin reply to this

      Robin do you happen to know what this code is that breaks up the text from the subtitle if a callout is used?

      I understand what you are saying and how it was affecting the site, just curious as it would probably help with our own sites too.

      1. Robin profile image
        98
        Robinposted 9 months agoin reply to this

        There is code that gives the callout style and spacing.  Callouts were not intended to be used as subtitles, so the text in a text capsule isn't "tied" to the callout text.  However, a subtitle and the text in the text capsule are linked.  That is my very untechnical interpretation.  I'm not an engineer, of course.  smile

        1. lobobrandon profile image90
          lobobrandonposted 9 months agoin reply to this

          Thanks for replying Robin. Yeah, that's why I asked if you happen to know what it was since I know you don't work on the code yourself. You did answer my question though, thanks again smile

    5. eugbug profile image100
      eugbugposted 9 months agoin reply to this

      Is there any chance Robin we could have a small range of background colours to choose from for the callout modules? (nothing too flashy or OTT, but maybe green with shamrocks for St. Paddy's Day? (Just kidding!!!)). I generally use them for warnings on hubs so orange/yellow would be nice. The grey colour is a little bland.

  7. Robin profile image
    98
    Robinposted 9 months ago

    I do think you should make the change, but I suggest waiting a few weeks.  We are working on some subtitle styling updates, and I don't want you to have to make edits more than once.

 
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