Thanks WryLilt and lobobrandon for clearing that up for me. I wasn't sure as some of the editors seem to prefer one form over the other and I wondered if search results may be the reason for their preference.
I think it is when they (the editors) make massive changes (on high traffic hubs being moved because of their traffic) such as removing capsules, etc. they went ahead and changed sub-headings to callouts. But when hubs are just accepted with minimal changes they don't bother going through the trouble of making those changes as there's a lot of work to be done.
As lobobrandon had said, Callouts are H2 tags just the same as subtitles. So they look the same to search engines. More specifically, it' the header of the callout capsule that is H2.
The only difference is your own preference on how you want your hub to look visually. I'm going a little crazy with various editors making conflicting changes. When my hubs are modified for moving to niche sites, some editors change my regular subtitles to callout capsules.
However, just yesterday an editor changed all my callout capsules to regular subtitles for a move to Exemplore. A quick review shows that all the recently moved hubs to Exemplore do not have callout capsules, but older hubs that have not been edited do have callouts. So I'm wondering if they prefer not using callout capsules on Exemplore.
There is no standard among the editors and curators. That's for sure.
Christy, Robin just told me that HubPages is working on a way for subtitles to look better and she also mentioned the same thing you just said – to use subtitles instead of Callout Capsules due to the upcoming change. That clarifies why I had callouts removed now when a previous editor had added them.
One question though: You said in your prior post that "they read slightly differently by Google with the new design." How so? Are you saying that callout capsule headings are not going to be H2 title tags any longer? If this is so, we need to know that so we can start getting proactive with changing callout's to regular subtitles.
If you want a portion of your article to show up in a featured snippet, it's best to use a subtitle. Essentially, there is code around a callout capsule that does not "link" it to the text in a Text Capsule; thus, it is less likely that it will show up in a featured snippet in Google search results. We suggest using callouts for information that you'd like highlighted, but not in the place of a subtitle.
Callout capsule subtitles are still H2 headings. We aren't changing that.
Thank you Robin. This makes more sense, now that you mentioned the fact that the titles on text capsules are linked to the text in that capsule. Now I see why this is required for showing up in featured snippets. Actually, it's very important!
Oh darn it. Since the HubPro editors changed all my capsule titles to callouts, I've been changing my titles to callouts every time I do an update. I think most of my Hubs have callouts rather than titles now. Oh dear.
I'm sorry, Marisa. When we noticed that this was affecting featured snippets, we made the change. I don't think we added callouts to too many of your articles, but feel free to email me if you'd like help reverting the edits.
There is code that gives the callout style and spacing. Callouts were not intended to be used as subtitles, so the text in a text capsule isn't "tied" to the callout text. However, a subtitle and the text in the text capsule are linked. That is my very untechnical interpretation. I'm not an engineer, of course.
Is there any chance Robin we could have a small range of background colours to choose from for the callout modules? (nothing too flashy or OTT, but maybe green with shamrocks for St. Paddy's Day? (Just kidding!!!)). I generally use them for warnings on hubs so orange/yellow would be nice. The grey colour is a little bland.
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