Maven bought HubPages, the Good News?
Can you see the good in it for you the Hubber?
Article about the good things for the Owners of HubPages: https://www.cnbc.com/2018/01/06/hubpage … years.html
Hubpages article on the good things for all:
https://blog.hubpages.com/2018/01/05/hu … aut-maven/
The Maven article on the good things for all:
https://www.themaven.net/the-maven/pres … 6E0c6WYDMQ
TheMaven website: https://www.themaven.net/the-maven/mave … WbQIMj8igw
Do you see the good for you with this buyout and your future as a writer for Maven/HubPages? What good things do you see ahead?
Well you can pretty much now own shares in Hubpages.
Perhaps they should offer 'equity' as a payment method.
I really don't know. I am new to Hubpages. I think my first article was posted in November 2017. I really have been wondering why the platform sees so lack-luster and so I had been looking for alternatives. I don't know what difference this takeover makes. I'll just wait and see.
As I said before, I am new to HubPages. I have written 8 articles, all have been published, 3 or 4 have been 'promoted' to one network or another but none has generated earnings. Either I am not doing something that I am not aware of, or the platform is not vigorous. Let's see how the takeover performs.
I have visited the Maven website and I am impressed with their presentation. My questions to HubPages :
What do writers need to do to get their articles on the Maven platform? Is it automatic with the takeover?
What do the existing HubPages writers need to do to become members of the Maven writers network? Do we have to create membership accounts or will our Hub ones simply transfer?
1. Hubpages did not close down and delete all of your articles without notice
2. Hubpages did not sell to Wikipedia or Wikihow
3. Hubpages did not come along and tell you that there is now a 99/1% split, with writers getting the 1%
1. The team can focus on improving the site and not have to work alone on trying to acquire new ad partners.
2. Higher income possibilities which is a good thing for all parties involved.
3. I see a benefit in the sense that I see no drawbacks here. I would say the absence of a negative is a positive (since we know this is not a neutral situation).
I think there're some changes after the deal, but in general the writers will have more benefits in this.
Thank you all for the positive thoughts and views! I was getting weighed down with the negative aspects in the official threads. I'll just take it one day at a time and look the bright sides you've all mentioned. One thing I hope doesn't change is having the forum, it's a great resource and way to connect. Happy hubbing!
I think speculation has run amok on some of these threads. All we can really do is hope for the best. The change has inspired me to make new copies of all of my hubs, just in case. It's something I needed to do anyway, so that's a good thing.
The immediate result is that your hubs are exposed to a wider range of networked sites, which is a good thing. They are sorting out the rest as I type this and I'd take it on good authority that the last thing they want to do is stick it to those providing their content.
In general, unless the technical details of a merger are flubbed, events like this are positive for the contributers. ie: the hubbers in this case.
"Unless the technical details of a merger are flubbed" - this is the bit that is causing anxiety.
As a manager who worked in many, many companies during my career, I don't think I ever saw a merger that wasn't "flubbed" in some way. For some, it was only a minor issue, for others it was enough to destroy both companies.
Sometimes the "flub" hurt customers, and sometimes it hurt management, but in every case, the people who felt most pain were the employees and contractors. Companies will go to great lengths to protect their shareholders and maintain a public face to their customers - and of course, it's human nature for managers to protect themselves - so it was always the little guy that bore the brunt.
We're fortunate in that we ARE contractors, not employees, and there aren't many writers here who rely on HubPages as a significant income source, so it won't be a tragedy if things are "flubbed". But it would be a pity.
It would certainly be a tragedy for those writers who do rely on HP as an income source though.
And for all those people who moved their sites to maven.
Makes me wonder if Paul has any way to regain control of the company if things go south. Or if he'd even want to.
I'd hope the other site owners considered this kind of contingency planning before signing up.
I was watching a video this morning. It was an interview with Paul and James Heckman (from Maven) talking about the merger. Curiously, I thought it was on a new thread on the forums but I can't find it now.
James Heckman gave some insight into why people (he kept calling them "journalists") had transferred their websites to Maven subfolders. He said (and I paraphrase) that a few years ago, you could just start a Wordpress site and write good stuff, and people would read it - but now you have to know how to monetize and do SEO and promote and have a video channel and a social network etc etc, and it's all too hard. So the argument is, the attraction of the Maven for "journalists"is that they can let Maven look after all the difficult stuff for them. Frankly, I felt he was exaggerating the difficulty, but obviously people are buying it - look at the number of websites they're planning to transfer in! Like you, I wonder if they've considered an exit strategy.
He also kept talking about how adding HubPages had added millions of new readers to the Maven network, which was great news for investors, and would attract advertisers so the Maven network could get better rates. It seemed a strange argument to me, because of course he hasn't really added millions of readers to the Maven network - there's no reason to suppose that HubPages readers will spill over to the Maven network, especially if each of the niche sites is retaining its own URL. So I'm not sure it will benefit any of the Maven channels in terms of traffic, though they may do better on advertising rates.
Anyway, he kept harping on about this, to the point where I felt that was the ONLY reason he'd bought HubPages - so his stats would look better on paper.
This the one?
https://hubpages.com/community/forum/14 … ost2936802
That link didn't quite work for me but it enabled me to find the video:
https://www.themaven.net/the-maven/pres … IpMr9LhmWg
It does bring millions of readers to the Maven network because as I've explained earlier and as Christy pointed out, for all technical reasons the niche sites act as maven channels. This statement does not imply that readers will move on to the Maven network.
Strictly speaking, you're right. As you say, it brings the niche sites into the network and the traffic with them. However, I think he IS saying that the whole network will benefit from traffic. I don't think the other Maven channels will benefit from it.
I would say he is right in saying the whole network will benefit from it. Because now he can tell potential advertisers that they have a viewer base of millions. So even the small channels on Maven will benefit from higher CPM's.
...but how long will that last, if the advertisers on the smaller channels find they don't get the returns because the traffic isn't there?
What do you mean? The traffic is there, right?
He is not telling advertisers that they have millions without showing their ads to millions. The same ads will be shown on the HP network and the Maven channels. So, advertisers will be getting what they paid for. Yes, most of the clicks are from the HP network, but it's public knowledge that the two have merged and advertisers will know this when they get in.
The bit I really didn't get is why James Heckman was saying that bringing all the HubPages/Niche sites on board meant that they got all these extra readers and all these extra advertisers who would now be interested
So why weren't the advertisers interested when they all those sites were on the existing HubPages/Niche channels? How does moving to a new platform suddenly make all those sites look like the best thing ever?
That's like saying Paul didn't know how to sell advertising space....
I don't get it.
I think James Heckman was just saying that combined, the two companies have a bigger audience to offer advertisers so they would have a better bargaining position.
I'm not sure that HubPages would represent 90% of the new site. If you look at the number of new channels coming on board the main Maven site, they should bring some new readers too.
Those guys at Maven have better tech for ad campaigns. It doesn't necessarily mean Paul didn't know how to sell. It could also be the reason. You can't expect one person to be a know it all and be good at it.
You're probably considering ads as adsense ads or affiliate ads where you don't do much other than place code. There's a lot more to it than that. You need a good system to deliver these ads. Maven has that (from what HP has been saying). Outreach and getting new advertisers is easier if you have readers (HP bring this to the table) + have an amazing system to make sure it's easy for the advertisers to manage their ads and at the same time ensure that they pay only for actual viewers and not bots (this is what Maven brings to the table).
I noticed that as well. Paul seemed to focus more on the writers where James was more about the investment and what benefit it will have to his company.
Looks like a lot of good news to me. Increased exposure, access to more "verticals," etc. Though I'm really a bit concerned with the Maven subfolders, as that style of content design has gotten slapped down hard by Google in the past. Medium seems to be doing OK with it for now, but just OK, and their unique URLs tend to do as well as if not better than Medium.com for keeping the big G happy.
As it has been presented, the acquisition doe shave some positives. As acquisitions and mergers are fluid, it may turn out that the reality is different from the information released thus far. Anyway, as of right now I can think of four positives:
1. Increased views for our hubs
2. Higher CPM resulting from the stronger position of Maven and Hubpages combined
3. More visibility and opportunities (for those invited to form their own channels, if so inclined)
4. Long term stability for the writing platform (not a certainty but Paul Edmondson has suggested the merger was an attempt at staying afloat amidst Google's erratic policy changes)
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