If using Google's Keyword Tool, what should you be looking for?

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  1. profile image0
    Stephen Brnoposted 9 years ago

    When it comes to determining which SEO keywords to use and if you're using Google's Keyword Tool, which of the follow would you be looking in to determine the right SEO keywords:

    Estimated Ad Position
    Estimated Avg. CPC
    Advertiser Competition
    Local Search Volume: June
    Global Monthly Search Volume
    Search Volume Trends (Jul 2008 - Jun 2009)
    Highest Volume Occurred In

    I just wanna make sure I'm looking at the right things. I know that Estimated Avg. CPC, Advertiser Competition, Local Monthly Search Volume, Global Monthly Search Volume are important, but what about the rest?

    And what exactly do you do when you see "No data" or "Not Enough Data" under the columns for Local Monthly Search Volume, Global Monthly Search Volume, and Search Volume Trends?

    1. darkside profile image79
      darksideposted 9 years agoin reply to this

      That means that most likely no one is actually searching for your keyword or phrase.

      So avoid using it. Or getting excited when you see yourself on the first page of the Google search results.

      1. profile image0
        Stephen Brnoposted 9 years agoin reply to this


        Just to make sure i understand... so even if the keyword gets you on the first page of google doesn't mean anyone's searching for it or its gonna make u any money as well?

        1. darkside profile image79
          darksideposted 9 years agoin reply to this

          That is correct.

          I have a hub that comes up as number 1 for a search for the unimpressed turtle is unimpressed with your unimpressive keyword selections.

          How many people are searching for that phrase? None.

      2. lrohner profile image81
        lrohnerposted 9 years agoin reply to this

        LOLOL! People really do that, don't they!

  2. lrohner profile image81
    lrohnerposted 9 years ago

    Personally, the first thing I look at is CPC. I completely ignore anything with less than $1.00 CPC. Then I look at last month's search volume, and I'm pretty lenient here. Anything with 2,000+ is fair game. I compare that to Competition and that's where the finesses comes in. High CPC, relatively high search, lower competition. I don't look at anything else really.

    1. profile image0
      Stephen Brnoposted 9 years agoin reply to this

      Very good to know smile Question though, but say everything that is over $1 CPC has too much competition? Then what do you do? Include it anyway because you have no choice i.e. no other options? Speaking of competition, what is number is your limit for that? Which number is just right and which is too high?

  3. lrohner profile image81
    lrohnerposted 9 years ago

    No. When you go into Google's keyword tool, you can add a column to the default that is Estimated Average CPC. I eliminate everything in that column that is under $1.00 and judge the rest by competition vs. searches.

    Hard to say what is the right number for competition. It depends on their PageRank and Google authority. Usually, I just do a Google search on the particular keyword. If the top ten results are really established sites with a PR 5+, I probably won't be able to break into that and get on Google's page 1.

  4. fayans profile image66
    fayansposted 9 years ago

    Apart from what Irohner has best explained, don't forget to use Match Type = "Exact". That's the true search volumes for any keyword you want to target.

  5. bigmikeh profile image77
    bigmikehposted 9 years ago

    I think it's important to remember that while the competition column is an indicator, it is advertiser competition for keywords and not competing websites. Sometimes these go hand in hand, but they often don't.

    There are keywords where advertiser competition is high, driving up the CPC, but competing websites are much lower.

    You'll find more info and a detailed example at


    if you want to read more


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