I've read a whole bunch on here about needing ever-changing and fresh content to keep blogs/hubs/sites on top of the search engines. I think it's a lot of bunk.
I have a blog that gets approx. 50k pageviews per month with no marketing driving it. It's all organic searches and traffic from referring sites via backlinks (mostly organic searches). It's been in the #1 spot on Google for a couple of years for its primary keyword, and if you check the date of the last post, I haven't posted (or really done anything else) since August of 2008. I don't want to put the link here, but if you Google (in the US) 'make ahead meals', the #1 result should have the number 100 in it and it should be a blogger blog.
So why have I been going crazy going back to my hubs and making changes and adding RSS feeds? Am I crazy? Anyone else have any input on fresh content?
I think the point is, if you've got a good evergreen topic, you don't really need to keep adding fresh content. Other stuff needs a boost.
However, I don't think that means you keep having to go back and revise Hubs. If you have a News capsule and eBay capsules, they're constantly refreshing with new content on their own, and the thinking is that that's enough.
Nobody knows for sure, except a very few people inside BigG. Yet I think I agree to you.
irohner, I had a look at your blogspot blog. It provides excellent recipes for made ahead meals, with great layout and pictures of the food. I think it stays on top because that is where it deserves to be. Maybe Google algorithms work really well!
Two autumns ago, I had a Hub where the content was lifted and posted to someone's blog. And from there, it got posted to dozens of blogs. I was pretty upset, and the thought of having to send out so many NOIs was sort of overwhelming.
So I decided to re-write my Hub. It got a total content face-lift. And then I suddenly had about 30,000 pageviews in one day on that fresh Hub.
So, while really good, evergreen content doesn't necessarily need to be re-written and can hold its own very well, having freshened and relevant content when a topic is hot can be extremely beneficial.
Thanks for sharing, Relache. It just demonstrates - you may be think a Hub's doing well and therefore "fresh content is a lot of bunk", but you don't know how much better it MIGHT do with fresh content, unless you try.
Wow, Relache!!! Congrats, and thanks for validating that I don't need to keep going back and tweaking stuff. I was getting kind of tired of doing it already!
I don't tweak my Hubs all the time, just when it's relevant. The example I gave happened to coincide with a surge of interest in that particular Hub, which is why the content got ripped off in the first place.
I've tried it both ways and have yet to see a benefit of tweaking my Hubs--the good ones stay on top, and the not so good ones don't do much better no matter how much facelift they get. But I freely admit that NONE of mine are raking in the numbers of views y'all seem to take as a matter of course. For one of mine, an average of 50 views a day is really, really good. So it's quite possible I'm just not playing in the same ball park. What does a Little Leaguer know about hitting a 100 mph fastball?
Very new content is treated as news and given top billing for a short term..hence something like 30k views in a hot topic.
Wouldnt work with "where to but used q-tips" or other not so hot topics..but maybe a hub about costumes around halloween.
Has anybody seen any definitive proof that ebay and rss feeds are treated as new content? last I read the format in which its served isnt read by googlebots.
You dont see any of that html in the page source
So does it take time for a good blog to catch on or do you now immediately it isn't going anywhere?
Its possible to great traffic when publishing from hubpages, immediately! because your hub can be treated as news.
But that spike is not something you can judge a hub/blog/article on, the hub will be reranked according to where it belongs in the scheme of things...itc ould disappera, it could move to page 2, it could stay right in position 1.
marisa is right, give something at least 3 months to get a good handle of its traffic generating abilities...you could always help it gain traffic
search engine optimization
social media marketing
Here at hubpages:
I got to agree with you there.Quality will always be quality.If something works well, why mess with it. The font for your blog just jumps out at you when you read and having the selection categories right there when you reading is perfect.Not surprised i gets 50k visits.
I have seen a few blogs that have not been updated in a year or more and are still on the top of Google results pages. From what I've seen, they are either really well laid out with tons of information, or they are on a search so obscure that there is really no competition from them. I search for odd things and take mental notes of what seems to work out there.
Personally, I update my blogs because I like to and can't get enough on the subjects. As for hubs, I am not very good at them right now. So I revise them and add things here and there as I learn tips and tricks!
I just went through all my hubs over the last two days (and VERY long nights, LOL) and overhauled the tags/keywords and tweaked them for SEO. I also added some content where necessary.
Just tweaking the keywords alone resulted in increased traffic in only one day - I haven't seen so many red triangles since some of that content was created. Also the Hub Metrics potential increased spectacularly.
...and I haven't even seriously addressed links, back-links, and lots of other stuff yet.
Thank you Lisa for all your help and Relache for the great hubs and forum threads I am following.
You are the best!
I am still at a very beginner level here but expect to learn lots from the best here!
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