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How can I increase my CPM for impressions in the Hub Pages Ad program?
I have been getting more impressions lately, but for the past week my average CPM has dropped from over $4.00 to a little over $2.50. What causes this and is there anything I can do?
A lot of people are in a similar boat Paul. It does seem to be a pattern where impressions increase and CPM falls. I can't tell you why exactly that is but it does seem to happen across HP.
In terms of how to increase your CPM that's a little easier to answer. The CPM is based on what you are writing. If you are writing about highly competitive terms that have high click values then you're CPM will increase. Examples of this would include financial terms (eg insurance), health related terms, weight loss etc. There are many more examples and you can check the rough values by checking the Google keyword tool. If you are lucky or skilled you can find keywords that have high click values and low competition.
If you are writing about low value keywords such as entertainment (movies/tv shows etc), personal experiences not related to any of the major niches such as the ones above, or other less commercialized topics then you're CPM will be lower. However, you can sometimes ofset this by getting lots of traffic for lower value keywords.
Thank you very much for the information and the advice for hub content.
I was searching for this because I suspected exactly what your answer states, but wanted confirmation - thanks for this useful answer. Voted up (for all that's worth!)
by Paul Richard Kuehn4 years ago
How can I increase or influence my CPM earnings in the Hubpages Ad Program?
by The Write Life11 months ago
Pretty frustrating when I get a significant traffic spike only to see CPM values plummet. My Google Analytics stay steady for the most part as far as page time, bounce rate and things of that nature. Why does this...
by Jasmeet Kaur3 years ago
The CPM on my hubpages account is decreased to almost half! I am wondering about it? I want to know if anyone here knows about it. Please help me regarding it. I am totally clueless what to do...
by Richard Ricky Hale5 years ago
Is there anything that I can do to increase my CPM on the Hubpage Ad Program?
by Kayla Hebert10 months ago
I have a question about ad program. I was doing extremely well at first with ad program and CPM was fairly decent and then I had 2 record traffic days back to back that I was so excited to see how they would affect the...
by Leigha Havard5 weeks ago
I have about 4/5 featured hubs and I started about 2 weeks ago, I'm just curious as to how all of this works! All of my scores are in the 50s and between 14-77 ~ever views~
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