Ad Program is irritating me. I don't get it!

1. 79

   Blogging Mommaposted 7 years ago

   I have a question about ad program. I was doing extremely well at first with ad program and CPM was fairly decent and then I had 2 record traffic days back to back that I was so excited to see how they would affect the earnings and the CPM dropped below half and I made squat from them. I guess I don't understand how it works. The best days I had before my profile rank was up to 80 and then I went up to 82 with some serious traffic for a beginner and all of a sudden HP dumps my CPM to such a low number that its almost useless.
   
   I was told in the beginning if I keep all of my article scores and overall ranking above a 75 that I would get a higher CPM but I have done all that and it keeps falling even as my traffic is doubling and tripling. Am I missing something?

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   1. 94

      Jeremy Gillposted 7 years agoin reply to this

      As long as you're anywhere above 75, you're good; exact placement won't affect views. Views fluctuate greatly, so some spread is natural. New Hubbers are sometimes boosted by vamped interest in what they'll be creating, which could explain some of your decline.
      
      There will be times where, even as you write and produce more content, your overall exposure falls. I see you joined a few weeks ago, and it's great that you've done so well in that time. Just know that you'll quite literally have your ups and downs. There will always be deviations, but with time and effort, your views will steadily increase.

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      1. 79

         Blogging Mommaposted 7 years agoin reply to this

         That's what's confusing me, my earnings and cpm went way down on the days that i got double and triple traffic from the previous days.  Like i am getting paid more when i have less views.  And then on great days they drop the cpm to half of what it was on the previous days. 
         
         Thank you for your answer.

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            Sherry Hewinsposted 7 years agoin reply to this

            Get used to it. If you're going to stick around, you need to learn to roll with the punches. It does often seem that CMP falls when traffic rises, but as others have said, over time your traffic and earning will go up. We are talking a period of years here though, not weeks.

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            1. 79

               Blogging Mommaposted 7 years agoin reply to this

               I understand that we need to roll with the punches when it comes to traffic,  earnings and overall success.  I've been writing for a while although new to the site.  Im just wondering if anyone can tell me legitimately what drives the cpm earnings.  I've never seen such a drastic fluctuation and am simply wondering if i have any recourse when it starts falling.

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               1. 94

                  Jeremy Gillposted 7 years agoin reply to this

                  Sadly, I don't think the exact formula is public knowledge. It's an older thread, but here's some related reading:
                  
                  http://hubpages.com/community/forum/844 … cpms-value

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                  1. 79

                     Blogging Mommaposted 7 years agoin reply to this

                     Ok great,  thank you

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                  2. 85

                     Jesse Drzalposted 7 years agoin reply to this

                     I wouldn't get in the habit of pulling up 5 year old threads. Information may not be relevant. Things change here a lot.

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                     1. 94

                        Jeremy Gillposted 7 years agoin reply to this

                        True. I mentioned it is outdated; it was the only truly-related thread a quick search uncovered, and some of its info could still help. I appreciate the reminder, though.

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                        1. 85

                           Jesse Drzalposted 7 years agoin reply to this

                           No worries. Yea just watch out for that..

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   2. 86

      Marisa Wrightposted 7 years agoin reply to this

      Whoever told you that scores and ranking affected your CPM was talking rubbish. 
      
      Scores are absolutely meaningless, they are an internal measure within HubPages and they have been confusing Hubbers for as long as I can remember. 
      
      CPM fluctuates. It happens.  It depends how much advertisers are willing to pay for the ads and that changes.

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2. 85

   Jesse Drzalposted 7 years ago

   Even if traffic is rising, that doesn't mean you're getting an impression. Page views and impressions are different. You need a certain amount of time on page to get paid for it. Longer read views also up Cpm value.

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   1. 79

      Blogging Mommaposted 7 years agoin reply to this

      They were also my record high days for impressions,  thats what gets me.

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3. 85

   Jesse Drzalposted 7 years ago

   It also goes by what advertisers are paying. Hp has no control over it. I defiantly know what you are talking about happens to me as well from time to time.

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4. 85

   Chriswillman90posted 7 years ago

   The time of year also affects CPM as advertisers don't pay as much over the summer unless your niche is related to it.
   
   I found that the first quarter and third quarter are the worst and the second and fourth usually do the best.

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5. STAFF

   Paul Edmondsonposted 7 years ago

   Sites with low volume may see more dramatic fluctuations in CPM day to day. In the simplest example you get one visitor they click an ad and you earn $1, the next day you get 1 visitor, no clicks and you earn 0.  You'll have a CPM of $1000 vs 0.
   
   CPMs fluctuate less when a site has more traffic, but there is a pretty significant seasonality to rates.
   
   - CPMs are highest during the 4th qtr
   - CPMs drop at the beginning of most months significantly compared to the last week of the month
   - CPMs drop even more at the beginning of a quarter before recovering.
   - The shift to mobile has put pressure on CPMs.
   
   Those are a few of the major things that impact CPMs that quickly comes to mind.

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6. 0

   Ivan Hernandezposted 7 years ago

   I received about 79 impressions in 7 days and earned $0.41 last month. This month, I earned 147 impressions and earned the same amount. I get it. CPM's vary day by day, and sometimes, can vary month by month.

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   1. 80

      psycheskinnerposted 7 years agoin reply to this

      FYI giving exact earnings data is against the terms of service.

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