Should I pay attention to Google's CPC for keywords I am choosing when writing hubs?
Does Google's CPC matter or does HP have their own?
I am not sure if you understand CPC. CPC is Cost Per Click, which simply means what advertisers are paying Google to use their chosen keywords in their ads. The CPC also changes. What an advertiser pays, has nothing to do with what you earn.
I thought we earn a percentage of what the CPC is. This is not true? If not, how do you know which keywords pay well?
For Google Ads, we earn a percentage of the CPC. For Hubpages ads, we earn based on CPI (cost per impression). Thus, if the CPC for keyword1 is 50 cents, and the CPC for Keyword 2 is $10, you will probably earn much more by writing about and using k2
CPC is cost per click, which is ever changing and the cost an advertiser pays to Google for keyword in their ad campaing.
PPC is Pay per click which is where the revenue comes from each time somebody clicks on an ad.
@yLindaSmith1 Yes, I agree with you. I am just saying that looking at the CPC gives an indication of what the PPC will be, and also what the CPI will be. A hub on cancer insurance, for example, has ads that have higher CPC/CPI than many other topics.
Almost every time I write a new hub I use Google's Keyword tool to determine which keywords, and even topics, are better to write about. I usually have an idea for a topic, but I might adjust the focus of the hub if certain keywords have better CPC and search volume. Hubpages may have their own numbers, but I am sure they are similar to Googles. Plus, Google's ads are also placed on hubs.
So, to answer your question, Yes, it is beneficial to pay attention to Google's numbers and CPC. They do relate to your hubs earning potential.
That's what I thought, but I am receiving conflicting reports.
It gets quite confusing actually, but the simple way to look at it is Cost per Click (CPC) does not directly impact your earnings (it affects Google Adsense earnings more than hubpage ad program earnings) but it is an indication.
http://hubpages.com/learningcenter/What … -analytics
The hub pages learning center has all of this information and more on every aspect of Hub Pages.
CPC and PPC are basically the same thing.
Well, from my ow understanding of the topic, CPC (cost per click) is a figure which advertisers are willing to pay to rank for that specific keyword. Now in terms of how this affects us as writers, when these advertisers adverts are hosted on our Hubs, we get a good percent of the money made from people visiting the links displayed on those Hubs.
So, if an advertiser states that he will pay £2 per click that he gets on his advertisement, and that advert receives 100 clicks from your Hub, you will get a very good amount of money just from that. (Maybe around £120 or $188) However, it's a well known fact that the potential to earn more from these clicks is within what exactly the visitor does when he goes onto the advert.
Of course, if he clicks on the advert, signs up to whatever that advert happens to be promoting or purchases a product on the site, you will most likely find that you earn a lot more than if he simply clicked on it and left. Although, it's important to note that under no circumstances are you to tell that visitor (or visitors) what to do regarding the Google Adverts, otherwise you can expect a prompt ban from their service.
by Brie Hoffman 7 years ago
thanks for any information
by Rahul Parashar 5 years ago
Okay, I am really confused as to how people do keyword research and find some good low competition keywords, because I for one have not figured it out yet. The more deep I dig in, the more confusing it gets.For instance, I found some low competition keywords with good amount of searches per month,...
by Dr. John Anderson 6 years ago
I have noticed a nice increase in Hubpages CPM that has partially offset the decline in traffic, helping to maintain income. Have most people found this? I have been trying to target topics with higher Google CPC rates and I was wondering if this may have helped. Are most people seeing this?
by EmpressFelicity 8 years ago
...guess what? It seems that unless I'm missing something, you now need to have an AdWords account to get the keyword tool to show the estimated average CPC for a keyword/phrase. If you don't have an AdWords account, you can *sort* by CPC, but you can't actually view the CPC column any...
by LondonGirl 9 years ago
What determines how much you get per click in Adsense? Is it the topic, or some weird witchy-brew no-one really understands?I ask because 2 things have confused me, looking just now at my account, for the first time in a while.my Easter Eggs hub has been getting lots of traffic and a few clicks...
by sofs 7 years ago
I have been using the Google keyword tool for sometime now... I am a little puzzled to find that the CPC for a keyword keeps changing every time I look it up... Why is it so? can someone explain this please.
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