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Should I pay attention to Google's CPC for keywords I am choosing when writing h

  1. yeagerinvestments profile image85
    yeagerinvestmentsposted 5 years ago

    Should I pay attention to Google's CPC for keywords I am choosing when writing hubs?

    Does Google's CPC matter or does HP have their own?

  2. LindaSmith1 profile image60
    LindaSmith1posted 5 years ago

    I am not sure if you understand CPC. CPC is Cost Per Click, which simply means what advertisers are paying Google to use their chosen keywords in their ads. The CPC also changes. What an advertiser pays, has nothing to do with what you earn.

    1. yeagerinvestments profile image85
      yeagerinvestmentsposted 5 years agoin reply to this

      I thought we earn a percentage of what the CPC is. This is not true? If not, how do you know which keywords pay well?

    2. internpete profile image91
      internpeteposted 5 years agoin reply to this

      For Google Ads, we earn a percentage of the CPC. For Hubpages ads, we earn based on CPI (cost per impression). Thus, if the CPC for keyword1 is 50 cents, and the CPC for Keyword 2 is $10, you will probably earn much more by writing about and using k2

    3. LindaSmith1 profile image60
      LindaSmith1posted 5 years agoin reply to this

      CPC is cost per click, which is ever changing and the cost an advertiser pays to Google for keyword in their ad campaing.

      PPC is Pay per click which is where the revenue comes from each time somebody clicks on an ad.

    4. internpete profile image91
      internpeteposted 5 years agoin reply to this

      @yLindaSmith1 Yes, I agree with you. I am just saying that looking at the CPC gives an indication of what the PPC will be, and also what the CPI will be. A hub on cancer insurance, for example, has ads that have higher CPC/CPI than many other topics.

  3. internpete profile image91
    internpeteposted 5 years ago

    Almost every time I write a new hub I use Google's Keyword tool to determine which keywords, and even topics, are better to write about. I usually have an idea for a topic, but I might adjust the focus of the hub if certain keywords have better CPC and search volume. Hubpages may have their own numbers, but I am sure they are similar to Googles. Plus, Google's ads are also placed on hubs.

    So, to answer your question, Yes, it is beneficial to pay attention to Google's numbers and CPC. They do relate to your hubs earning potential.

    1. yeagerinvestments profile image85
      yeagerinvestmentsposted 5 years agoin reply to this

      That's what I thought, but I am receiving conflicting reports.

    2. internpete profile image91
      internpeteposted 5 years agoin reply to this

      It gets quite confusing actually, but the simple way to look at it is Cost per Click (CPC) does not directly impact your earnings (it affects Google Adsense  earnings more than hubpage ad program earnings) but it is an indication.

    3. LindaSmith1 profile image60
      LindaSmith1posted 5 years agoin reply to this

      http://hubpages.com/learningcenter/What … -analytics
      The hub pages learning center has all of this information and more on every aspect of Hub Pages.

    4. yeagerinvestments profile image85
      yeagerinvestmentsposted 5 years agoin reply to this

      I couldn't access the link

    5. internpete profile image91
      internpeteposted 5 years agoin reply to this

      CPC and PPC are basically the same thing.
      http://en.wikipedia.org/wiki/Pay_per_click

  4. drspaniel profile image91
    drspanielposted 5 years ago

    Well, from my ow understanding of the topic, CPC (cost per click) is a figure which advertisers are willing to pay to rank for that specific keyword. Now in terms of how this affects us as writers, when these advertisers adverts are hosted on our Hubs, we get a good percent of the money made from people visiting the links displayed on those Hubs.

    So, if an advertiser states that he will pay £2 per click that he gets on his advertisement, and that advert receives 100 clicks from your Hub, you will get a very good amount of money just from that. (Maybe around £120 or $188) However, it's a well known fact that the potential to earn more from these clicks is within what exactly the visitor does when he goes onto the advert.

    Of course, if he clicks on the advert, signs up to whatever that advert happens to be promoting or purchases a product on the site, you will most likely find that you earn a lot more than if he simply clicked on it and left. Although, it's important to note that under no circumstances are you to tell that visitor (or visitors) what to do regarding the Google Adverts, otherwise you can expect a prompt ban from their service.

 
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