Can anyone explain CPM and how its calculated/determined?
I understand the ratio between CPM and my earnings but which comes first/determines the other? How can CPM change so much, have one random day with a CPM of over $40 which is much, much higher than my average. How can a spike like this happen?
CPM stand for "Cost per Mill" which is really an outdated way of charging. It means a cost per 1,000 (banner) impressions on your website. It was popular 5 years ago but the problem was it never really worked as there was no correlation between impressions and buyers.
ElleBee- I wish I could help you out but I am still unsure about exactly how it works... glad you asked the question though.. look foreword to reading some of the answers so I can understand more myself
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