Maven conference call to investors. A lot of good info.

Jump to Last Post 1-7 of 7 discussions (18 posts)
  1. RonElFran profile image98
    RonElFranposted 7 months ago

    This conference call addresses the synergy between Maven and Hubpages. Focus is on how the 35 million unique visitors HP contributes brings the scale needed to maximize ad revenue.

    The integration between the Maven and HP technical teams seems to already be well under way. Apparently there's going to be a big element of video in the new combined platform.

    Interestingly, Paul Edmondson is listed as "former HubPages CEO and new Maven Chief Growth Officer," and much is made of how Maven has already helped HP increase monetization.

    https://www.themaven.net/the-maven/inve … NyX0sL8jCQ

    1. jackclee lm profile image81
      jackclee lmposted 7 months agoin reply to this

      In addition, recent collaboration with po.et, a block chain company will also help with security and ownership and copyright...

  2. psycheskinner profile image82
    psycheskinnerposted 7 months ago

    Hmm.  I wish my broker offered MVEN, I might invest.....

  3. Sue Adams profile image96
    Sue Adamsposted 7 months ago

    Interesting, although the very positive conversation is primarily a sales pitch full of promises to attract advertisers and investors.

    A few points I could make out from the business jargon:

    HubPages will join as a separate entity, keeping its current payment structure to authors. They call it "commission based".

    HubPages is apparently bringing 6000 authors to the Maven platform and increasing their currently 5 million unique visitors to 40 million.

    Any future payments from Maven to HubPages will come as shares in the company?

    The money Paul gets from Maven is to pay off his own original investors. Does that mean HP is in debt?

    Please Ron, correct me if I misunderstood some of it.

    1. RonElFran profile image98
      RonElFranposted 7 months agoin reply to this

      Sue, the way I understand it is that the only cash Maven put out was to pay off HubPages' debt to its investors. Otherwise, HP is being acquired for stock which won't vest for a year. That gives the HP management and technical teams incentive to stick around and work hard to make Maven/HP successful rather than immediately jumping ship. The stock goes to HP management and (I think) employees, but not to writers, who will continue to be paid on "commission" (as we are now).

      Heckman seems to be saying that HP has positive operating cash flow (it's profitable), though it did have debt to its original investors. He emphasizes that HP is standing on its own financially.

      1. TIMETRAVELER2 profile image98
        TIMETRAVELER2posted 7 months agoin reply to this

        I believe the full stock options don't "vest" for three years, not just one.  This was stated somewhere when all of this first started, but cannot remember if it was on the forums or in a magazine article or both.

    2. Marisa Wright profile image97
      Marisa Wrightposted 7 months agoin reply to this

      "Focus is on how the 35 million unique visitors HP contributes brings the scale needed to maximize ad revenue."

      That's what worries me about the Maven takeover.    It sounds as though the Maven network wasn't growing as fast as he hoped, so James Heckman looked around for something to give an immediate boost to the numbers for a fast fix.

      1. TIMETRAVELER2 profile image98
        TIMETRAVELER2posted 7 months agoin reply to this

        Remember that Maven is a very new company.  There hasn't been a lot of time yet  for "growth".

  4. Rochelle Frank profile image94
    Rochelle Frankposted 7 months ago

    Yes, change is always a little scary, and big change is even scarier, but we have to trudge forward and see what will be.

  5. Bradley Robbins profile image91
    Bradley Robbinsposted 7 months ago

    Some great info in there. Even if growth seemed slow at the start for Maven, the combination of the two might see quite an uptick, which is probably what they're after. Interesting times.

  6. HoneyBB profile image97
    HoneyBBposted 7 months ago

    I'm pretty sure, we the writer's are considered "publishers" when it comes to publishing our articles on Hubpages or Maven. We are also considered "content creators". So, I believe they have us covered in this.

    1. Beth Eaglescliffe profile image98
      Beth Eaglescliffeposted 7 months agoin reply to this

      @HoneyBB
      No, we are not publishers. We (the writers) are content creators. A few of us (very, very few) may be invited by Maven to create their own channel and become a Maven publisher.

  7. TessSchlesinger profile image94
    TessSchlesingerposted 7 months ago

    Here's what I got.

    1. Longwinded recording that could have been over in 3 words or less. smile

    2. They attended the second biggest advertising market convention in order to get new advertising clients, and they were able to offer an excellent platform to advertisers because a) social networks have a lot of scams so advertisers were not getting good value for money b) Hubpages writers were world class and no writer was accepted on board without extensive interviewing, etc. They were all handpicked and there were 6000 of them. So advertisers have brilliant copy on which to post their adverts.

    3. None of hubpage writers were paid as they write on commission, and therefore there is no cost to the company. They get 'free' writers.

    4. Maven did not outlay any cash for Hubpages plus gave it goals that needed to be reached. So, hubpage staff did not jump ship and leave Maven without the expertise that hp has developed and Maven is not weaker financiallly.

    5. Forgotten another point. Will come back and insert it when I remember what it was! wink

    1. makingamark profile image64
      makingamarkposted 7 months agoin reply to this

      [Thumbs up sign!]

      The other point they forgot to mention is that they don't own any of the content creators / copyright owners, any of whom can walk - with their content and their audience/traffic they generate - any time they like. 

      There again it's not customary to highlight the downsides to your business model to your investors or future income generators.

      1. TessSchlesinger profile image94
        TessSchlesingerposted 7 months agoin reply to this

        +1   +1  smile

      2. TIMETRAVELER2 profile image98
        TIMETRAVELER2posted 7 months agoin reply to this

        Sounds like Maven got a pretty good deal for themselves and Paul got relieved of debt, a lot of work and worry and a also got a new job.

        However, I thought the deal was not supposed to close for 90 days.  It hasn't been that long yet.

        Also, if monetization has already started, where's the money?  All I'm hearing from other writers is that CPMs are lower than ever even though page views are up.  Something is "off" here.

        1. TessSchlesinger profile image94
          TessSchlesingerposted 7 months agoin reply to this

          My CPMs have been substantially up - between 200% and 600% ever since Paul announced that they were trying a new formula. That's been since December, I think.

          My traffic is way down since December, but that's normal for January.

          The only reason I'm hanging in there is because my CPMs are so good.

        2. wilderness profile image99
          wildernessposted 7 months agoin reply to this

          I certainly don't see CPM's "lower than ever".  They dropped after the Xmas season, compared to the last quarter of '17, but remained well above January of last year, and are beginning to climb once more.

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)