Google Default Ad-Blocker on Chrome from 02/15/2018

1. 94

   Beth Eaglescliffeposted 6 years ago

   Yet another hit from Google on our earnings!
   " Google will start automatically blocking intrusive ads within its Chrome browser for desktop and Android from Thursday 15 February. The change, announced in June, will see the dominant browser that is used by over 56% of internet users block some of the most intrusive ads including full-page prestitial ads, flashing animated ads and auto-playing video ads with sound."
   https://www.theguardian.com/technology/ … me-browser

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   1. 97

      theraggededgeposted 6 years agoin reply to this

      That sounds like a positive, not a negative. Adverts will need to be less obtrusive. That will benefit writers.

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      1. 94

         Beth Eaglescliffeposted 6 years agoin reply to this

         That's a fair point. I know I hate flashing ads etc.
         
         I suppose I was thinking along the lines that advertisers use intrusive ads because they work. If the ads are no longer "in your face" then maybe fewer clicks will be the result and so lower earnings for us.

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         1. 97

            theraggededgeposted 6 years agoin reply to this

            I might have agreed once, but, taking my Amazon earnings here, for example, I find I get many more sales after switching a hub from capsules to in-text links. Readers seem to find them more trustworthy or something. Personally, I have clicked on many in-text links in articles to books (usually) if the article has piqued my interest.
            
            Adsense ads seem to already follow a fairly low-key format. Those horrible and usually huge adverts that any sensible person wouldn't touch with a bargepole, let alone click on them - I'm glad they are on the retreat.
            
            And while I'm on a roll... don't you hate websites that flick up a massive 'subscribe here' box? Especially those who won't let you access the text unless you fill them in. I'm always straight out of there. I would never put one of those on my site.

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      paradigmsearchposted 6 years agoin reply to this

      (bolding done by me)
      
      I dumped those from my website years ago. Fine with it.

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2. 89

   Butterfly67posted 6 years ago

   It will be interesting to see if this makes a difference to earnings. Also it seems strange that Google are often the ones that put the ads on there in the first place!

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3. 94

   Kierstin Gunsbergposted 6 years ago

   Ah, that shouldn't affect us. We don't have those kinds of ads on here as far as I know and if anything this is a good thing because I know when I enter a site using those ads I automatically exit and find a new site.

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4. 90

   Kenna McHughposted 6 years ago

   It's very hard to read an article when you have a video playing or you have ads popping up. I leave the site when that happens.

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5. 95

   TeriSilverposted 6 years ago

   I agree.  When I re-tooled all of my articles for changing the capsules, I especially noted the ad issue on the mobile platform. Certainly, advertising is part of the game but its intrusiveness has gone too far.  It is very difficult for the reader to stay focused on the content and listen to his/her "reader's voice" when the flow is constantly interrupted with ads within the structure.  It is like this on every site I read an article on; not just HP. Yet, somehow, the developers of this method think it's effective.  At some point, we are forced to ignore the ads completely. That is not good for anyone's business.

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6. 69

   Miebakagh57posted 6 years ago

   This is very much welcomed. Chrome is still my browser and search engine. Flashing animated ads. which a  reader did not expect and that intrude unexpectedly not only violate privacy principles but very annoying.
   The ads, advertisers lack respect for other persons.
   Thank you, Google.

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7. 83

   Venkatachari Mposted 6 years ago

   It's a good thing. All annoying ads and intruders will be blocked. A good step is taken by Google. I use the Chrome Browser always.

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