This article provides a brief overview of the definition of brand purpose, how to choose a right purpose for an organization, brand purpose strategy execution and communication, and the long-term impacts of brand purpose on the consumer-brand relationship.
How Adidas and Nike utilized livestreaming to their advantages in their social media marketing campaign
The article provides a foreign policy analysis for India through the lens of populism.
This article aims to develop the tourism planning for South Yorkshire, the UK over the period from 2021 to 2025.
This article investigates the impacts of COVID-19 on Australia’s land-based gaming operators and individual gambling players.
This article summarizes key trends in the healthcare industry for the global market in different sectors in the coming years to provide inputs for new product development.
This article aims to provide a brief overview of design thinking, in particular, its definitions, principles, benefits, criticisms and application.
This article aims to explain the importance of marketing, explore theories related to customer value, and outline the relationship between the two.
The article presents some analysis of event experience of Comic Con San Diego.
This market intelligence report uses several techniques including PESTEL analysis to investigate and summarize Kmart’s external environment and 4P technique to examine Kmart’s marketing mix and its consumers, and offer some strategies for future development.
This article analyses the advantages and disadvantages of a firm’s international expansion and make some concluding recommendations.
Some advantages and disadvantages of IT outsourcing in Vietnam.
This article outlines Turkey’s destination management organizations, its tourism products, visitors’ characteristics, and competitors.
Having trouble retaining great IT employees? Here are some things to consider to reduce turnover in your company's tech talent.
Top IT companies In Danang, Vietnam in terms of reputation and benefits
The article demonstrates some issues Vietnamese millennial generation faced.
The article offer advice on how to manage your personal finance so that you will be secured in your old age.
This article outlines things for foreign students and their parents to consider when choosing between boarding schools and host families.
Vietnam has had fast and stable economic growth in recent years, but rapid changes have also transformed its society and culture in the process. This article outlines some social issues that Vietnam is currently facing.
How having a daughter is such a blessing for any mother.
To motivate employees and enhance business competence, reward and incentive systems are often utilized by business managers. This article analyzes the use of a reward and incentive system by McDonald's for the Australian market.
The article describes the top 7 most innovative countries.
This article describes common practices and characteristics by investment promotion agencies.
Thinking of going abroad to work? Vietnam is brimming with work opportunities for ex-pats. Read on for the top seven jobs for ex-pats to earn quick money in Vietnam.
This article includes the best places to invest in Vietnam.
After nearly 3 decades of operation, Cobra Beer is one of the most well-known Indian beers in the UK. This hub investigates the company's business strategies and makes some recommendations.
Established in 1989 by Lord Karan Bilimoria, Cobra Beer is one of the most well-known Indian beer in the UK. This hub provides a comprehensive strategic business analysis of the Cobra Beer Company.
A comprehensive business analysis of Walmart Stores Inc., one of the most well-known, internationally-recognized retailers, for the US market.
Established in 1985, Travelodge has become one of the most well-known budget hotel brands in the UK. This article provides a comprehensive business analysis and recommends an international expansion plan.
A comprehensive business analysis of P&G’s skin and personal care products in the United Kingdom (UK) market.
This article suggests a sample training programme plan for a company to raise intercultural awareness among its management team.
This hub lists 7 countries that experienced negative economic growth in 2016
Strategies a company can use to optimize its digital marketing campaign.
This hub aims to provide a comprehensive business analysis of the Four Seasons Hotels and Resorts, one of the most well-known, internationally-recognized brand names in the field.
This article explores various definitions of relationships marketing, its component, challenges in the global market and the adoption of relationship marketing by Zara.
An evaluation of the performance of Tesla's management and recommendations for future improvements.
This hub analyses Seoul’s tourist visitation, tourism potentials, and its positive and negative impacts on the city. The hub concludes by making policy recommendations to achieve sustainable tourism.
For Australian labour market, though labour regulation does affect economic performance, it is necessary to maintain some levels of legislation in the market to maximise the economic outcomes.
This article examines China's needs and potential to become a leading innovator.
This article explains six reasons why you should try pole dancing for health, fitness, and fun.
Despite miraculous economic achievements, poverty still remains prevalent in Vietnam. This article summarizes the current situation and recommends some strategies to reduce poverty in the country.
The hub summarizes the history and how the use of computers and the Internet in business radically revolutionized the business world.
This hub discusses potential adverse effects of FDI on the environment in general and in Vietnam and reasons why a country should focus on both economic development and environmental protection.
The hub introduces 10 signs that you will never get rich.
After decades of economic expansion, China's economy has shown signs of slowdown. Will China fall into the middle-income trap, a fate that has befallen many other middle-income countries?
The United States is full of opportunities and adventures. This article presents the top ten reasons why you should consider studying abroad in the United States.
This hub examines economic prospects for Vietnam in 2016, opportunities for attracting more foreign direct investment (FDI) in light of greater global integration.
This hub introduces Danang Hi-tech Park, its opportunities and challenges and suggests solutions to attract more investment into the Hi-tech Park
This hub explores the relationship between FDI inflows and transport infrastructure in a country using panel data from ASEAN + 3 countries from 2004 - 2013.
Located at the heart of Southeast Asia, Vietnam has emerged as one of the most lucrative investment destinations in the world. This article presents the top 10 reasons to invest in Vietnam.
As the importance of FDI becomes more apparent, much research has been done to identify FDI determinants. This hub explores 05 main factors that determine FDI inflow into a location.
This hub explores how big data and predictive analysis can enable businesses to make better decision and offers some tips regarding how to process and make the most use out of the data.
Ho Chi Minh City, formerly known as Saigon, is the heart of all economic activities in Vietnam. Investing in Ho Chi Minh City is a smart move for your money, and this article summarizes the reasons why.
Since the beginning of the transitioning process in the 1980s, China has become a world power. This article explores the transition process in China and its main characteristics, accomplishments, and consequences.
This hub explores the common negative and positive characteristics of the transitioning process which takes place in countries moving from a central planned economy to a free market.
This article briefly summarizes and analyzes a few aspects of the healthcare system and its achievements in Vietnam.
This article describes different decision-making models, steps to take them and their pros and cons. Some common decision traps are also briefly discussed.
For visitors coming to Southeast Asia, Danang is a must-see place where you can spend a few days exploring the city and relaxing. Here are a list of the best things to do in the city.
In recent years, Danang has emerged as one of Vietnam's economic, cultural and tourism hubs. More and more investors are attracted by this promising coastal city, and here are the top 10 reasons why.
Statistical process control is one of the tools that an organization can use to determine whether a process works the way it is intended to do.
These 6 simple tips are easy to follow and help you to maintain a healthy eating habit which can greatly improve your health and wellness in the long term.
After recruiting a fantastic staff with the most talented and motivated individuals, continuous improvement plays an important role in maintaining the staff quality and enhance their productivity.