spike in views, no change in earnings?

1. 97

   Schatzie Speaksposted 5 years ago

   Hi all,
   
   I'm a bit disappointed. I had an article's views skyrocket starting last night, around 7:30 pm. But earnings for yesterday aren't any higher than normal. Why wouldn't they go up?
   
   Thanks for any insight.
   
   Schatzie

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   1. 65

      OldRosesposted 5 years agoin reply to this

      Check your ad program reports.  My guess is that CPM was lower.  I had significantly higher traffic in July than in June, but my earnings were lower in July because the CPM was lower.

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      1. 97

         Schatzie Speaksposted 5 years agoin reply to this

         Am I wrong in thinking this is somewhat unfair? How can we make a profit if the amount per click lowers the more clicks we get...This is so discouraging.

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         1. 65

            OldRosesposted 5 years agoin reply to this

            It's not a question of fairness.  It's what advertisers are willing to pay to advertise on HubPages. Their priorities are different from ours.

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            1. 97

               Schatzie Speaksposted 5 years agoin reply to this

               That makes sense. I just have to accept I was getting overly excited over nothing. The next time I'll know better and wait before I assume anything. Thanks for your help in understanding what was going on.

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               1. 66

                  K S Laneposted 5 years agoin reply to this

                  It's still a cause for excitement, though! Spikes in traffic can mean more spikes in the future, especially if the spike was organic. This time CPM might have dropped during the spike, but next time it mightn't!

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                  1. 97

                     Schatzie Speaksposted 5 years agoin reply to this

                     That is very true. Thank you for reminding me of that.

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      DrMark1961posted 5 years agoin reply to this

      Check the stats on the article and see where the traffic increase is from. If you went way up because of social media, it is not going to pay as much per impression as it does from Google or another search engine.
      The reason I have read is that advertisers are not willing to pay as much from views from social media. If you have an article shared on Facebook or Reddit, the people that look at the hub are less likely to spend money on the things being advertised.
      Discouraging, but it just means that you need to improve your articles so that they have higher page rank and get more traffic from Google.

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      1. 97

         Schatzie Speaksposted 5 years agoin reply to this

         I tried to find out the source, and it's not listed. It just has views from HubPages shown but nothing else, and that wasn't the source of the traffic. I'm curious to know where it's coming from, too. It was only published for a day, I'm thinking that could matter as far as not having a good ranking?

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   PaulGoodman67posted 5 years ago

   OldRoses is right. Another factor is how valuable the article is to advertisers. Some keywords are lucrative with fairly modest views, and some make hardly anything, even if you get hundreds of views. You can get an idea from sites like the Google Keyword Tool and Ubersuggest. And yes, it's business for advertisers, fairness isn't a factor.

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   1. 97

      Schatzie Speaksposted 5 years agoin reply to this

      Fair was the wrong word to use, that was just exhaustion talking. I've been working hard, and I thought this was a sign it was paying off. Then I was disappointed. But I'm not giving up, and the more I learn, the more likely it is that I will be successful. Eventually. Someday. Hopefully. So thank you for the further insight!

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