This may be old news, but news to me if they have changed. I thought authors received 60% and HP 40%. That is not how it is playing out in my Ad Program breakdown. SO have I got something wrong? Thanks in advance.
Close but no cigar. Authors are credited for 60% of the impressions (and any income the produce) and HP the remaining 40%, again of impressions.
That impressions are used rather than splitting the income 60/40 can result in small differences from the base percentage, and even large ones if that income is low. Of course, those differences can go either way.
The Amazon program, on the other hand, is now 60/40 on income, not individual purchases. In the long run it makes no difference, and I believe it was done because the bookkeeping was getting messy with the HP/Amazon agreement to treat the entire site as one account for purposes of determining the percentage of each sale to be paid.
People using ad blockers, traffic bots, and articles with no ads explain the discrepancy. If there are no ads or the traffic is fake, there are no earnings.
Thanks Wilderness. Mine is playing out more like I am getting 40-50% of the pageviews. So, if my account shows 3800 total views in a 24 hour period, then my Ad Program number shows 1600. which is more like 40%
As I understand it, the 60:40 split no longer applies. HP/Maven now puts additional ads on our hubs where they get 100% of the earnings 100% of the time. Needless to say, this alters the overall percentage split. And that's the way it is. As a side note, I'm still happy with the CPM (compared to AdSense) and my overall income.
Is that for adsense only or for the HP earning program too?
I was unaware there are ads on the our Hubs that were not part of the split.
This is shaping up to be my worst earnings month in a long time. Ad $$ seems low and Amazon sales are abysmal. I hope things pick up when the summer is over.
My earnings are 60% of what they were a year ago. Each month down a little lower. CPM looks good, but the earnings are not there. Amazon returns are more frequent too. Hateful
I was going to say exactly what Matt said and he is a staff member, so he definitely has it right. Ad impressions count when an ad is viewed, traffic is counted when someone visits, ad blocks are not taken into account in counting your traffic.
But all of that has been true for years. It doesn't explain why ad and Amazon earnings would have dropped so much from the same period last year.
The only thing that might is if many more people are using the ad blockers, but that doesn't really explain the drop in Amazon.
If you are using amazon capsules, the ad blockers block those too. If not and your traffic is otherwise similar, then you should have a decent amount of traffic to draw up statistics to say that there's a huge drop. What was the correlation between last year and the one before for instance?
I am about to have the worst month since June 2017, when I had 10 fewer articles. . Are you saying that in text links to Amazon products are still working? I doubt I would be able to ad them as the Amazon nazis on staff here will remove my hubs from Pethelpful if I were to try to add them.
Yes, the text links still work. If not for the Amazon sales, I think this month would be pretty horrible for me too. (My Amazon sales have gone down but I think mostly because traffic is down since June. Google traffic did not go down but Google android traffic disappeared, and I was getting between 3-5 k per day from there.)
I am not sure if staff would snip the links if you add them and remove the capsules. They did not do so wiith mine, but the same rules (have to use a product, mention that in your article, etc) still apply.
Thanks for the info - my views are down month over month for 6-8 months. Weird that Google android is responding differently from Google iphone or cpu. That suggests something is wrong with the site and that algorithm.
I am also losing ranking to pages that have lists preceded by paragraphs and paragraphs of BS talking about how to think about names. They are keyword stuffed and pointless. That would not fly over here, and I would not want to do it. Chasing algorithms gets you in trouble. All those callout boxes I need to delete...
Yes, mine have also dropped from last year. I've been wondering about it.
Yep, there are many ads which we don't get a part of. Those on the comment sections of our articles being an example. I believe even during our time of getting a share of the impressions HP still have ads we don't share in.
I'd be interested in hearing from people on whether or not their ad blocker blocks HP Amazon ads. Mine does not.
Plus, we've been advised that most of our traffic comes from mobile, and aren't ad blockers much less prevalent on mobile devices?
Basically, it is open warfare between Google and Amazon when it comes to the ad business. I can' even begin to speculate as to the outcome. It could be a good thing or we could become collateral damage.
Godzilla vs. Mothra - I hope antitrust wins that battle.
If antitrust might stop a billionaire adding to his loot pile, it is not going to happen.
Perhaps not here in this century, but somewhere far, far away, long,
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