Did you get the email? I guess we can abbreviate it as TAG, which I like much better. TAG! You're it!
TAG's a group because there are now three arenas: sports, finance and lifestyle. ToughNickle falls into finance, and HowTheyPlay is under sports. The other niches are under lifestyle. I hope it pays off!
I have four articles in ToughNickel. I'll have to keep a watch on them to see if they perform any differently than they have been.
This is just a desperate effort to rebrand and save a failing business.
Failing? Are they trying to compete with Google? Improve?
Maven was a penny stock. Penny stocks are stocks of companies that are nearly worthless. Failing companies often try rebranding as a way of breathing new life into their companies. It rarely works.
Companies rebrand for a variety of reasons, but when it's accompanied by a 40 million injection of capital, it's usually a positive.
As I understand it, the absolute value of a share often doesn't matter as much as whether the value is increasing or diminishing. I haven't been following it closely, but it looks like the development has been treated positively by the market when I looked?
While the article does present a positive spin, I see no reason to doubt the key information.
I have been so busy recently writing for my own blog and website I have not checked HubPages in a while.
These changes are interesting, but for now, I just will wait and see what happens.
Either way, my plan for HubPages remains the same. I plan on using it as a part of my growing online writing portfolio.
Same here too. Only yesterday, I checked my mail box and saw hubpages email on the Arena Group. Thank goodness, we should be watching developments.
The earnings I make every month are pretty small. I make payout about every three months. But I am happy for it so I would miss it if that was gone.
I also hope to write enough to get enough views to get paid every month eventually.
I'm just interested in seeing the results of these changes. Obviously they were done to improve things, will be interested to see if changes affect traffic and income. It makes sense to me to that the site(s) should be re-organized, put into a simpler structure, so I get the logic of the change.
It might be better for those who have articles in ToughNickle and HowTheyPlay. It seems to separate them from the rest a bit. What do you think?
It might be. I think it would mean hard and smart work. Generalizations will be thrown out of the window. Go specific.
I think that it's good to take a thorough look at what is happening.
I really don't think that the business-speak in the email is particularly useful. A phrase like "scalable media verticals" means nothing to the average reader. The only reason I have any idea what they're trying to do is from reading/watching other sources previously.
What they're describing was always the general intended direction with the Maven thing, as far as I'm aware, so no big surprises. I thought it would happen quicker, but I suppose there was more to sort out than I guessed.
I welcome the change. The publishing world is unpredictable, so whatever a business does is a risk, but they have chosen their path to advance and I hope it works out.
'A pharase like "scalable media vehicles" means nothing to the average reader.' Nor do I think it means much to a well educated Englishman as I'm made to understand in my English. Seriously, marven, now 'arena" is on high horse, like any other progressive media vehicle. Good for them, hubpages, and us.
It appears unpredictable, but things just don't happen. They are planned. It's making sure the plan works.
Why are they buying up so many websites? Just so they can be sold of at a profit?
I missed that part. Where did you hear they are buying up so many websites?
It wasn't in the email, but every time I look at financial news reports about Maven, they seem to have acquired a new online company,
There's a recent article on Forbes here:
https://www.forbes.com/sites/andymeek/2 … 3bdd6a7d55
I'm not a business expert, most of my knowledge comes from books and watching Dragon's Den, but I believe that there are both commercial and technological advantages in what they're doing.
Rather than there being, say, a sports site here and a sports site there, they're drawing a number together under one "sports umbrella". They've got three of those. It's not necessarily an uncommon strategy in the business world, especially tech, although I think it might be new for tech publishing company.
I think it's also part of the concept of "scalability", although the email doesn't explain it well for non-business people, like me and presumably you.
Buying more websites is also probably one of the reasons why they've accumulated an extra 40 million in capital? If they're attracting more capital to do it, that's a good thing.
That's my take anyway. It's based in part on watching interviews with people like Paul E on his ideas on YouTube in the past.
A figure of $142 milion dollars revenue was mentioned too. Maybe all these sports sites will be merged in the future?
I don't know, but I very much doubt it.
It's more like being the Murdoch corporation owning multiple newspapers, they cover different parts of the market by owning, say, both The Sun and The Times. It wouldn't make sense to merge them. That would be defying the reason they own them.
Sports Illustrated and How They Play will likely serve different parts of market, but there are still advantages in owning both.
That's how I understand it.
I think they're trying to take elements of the traditional publishing model, how the companies that own big newspaper, books, magazines worked and structured themselves, and combining it with contemporary tech ideas to create a new model.
That's maybe an oversimplification, but it's what I glean, rightly or wrongly.
It should also be remembered that one of the main general aims of a large-scale business is market domination.
Using the word "scalability" is a marketing ploy. The key is the revenue that is being invested. It puts a future there for the company. An article from the NY Times headline says "Sports Are the Internet's Secret Key" dated March 2021. I don't subscribe so I couldn't read the whole thing.
Interesting. Here is one I found from the same journalist:
https://www.forbes.com/sites/andymeek/2 … 6f3a2220f3
Facebook did it. Marven I think under Google still doing it. What motivate the profit?
The site looks impressive.
The Arena Group
Nice Youtube video
Introducing The Arena Group
Quote from The Arena Group fast facts
"Across all verticals, The Arena Group says it’s grown digital subscribers by 18% over the last 12 months. And on a trailing 12-month basis, the company has generated more than $142 million in revenue through June 30. That’s up 53.7% compared to the same period through June 30, 2020."
So how come my income, as a content creator, has gone down by 300% to less than a dollar a day? Who says that capitalism is not based on slavery?
Your income is down by 300%! That's atrocious! It looks like the money is from Sports Illustration and The Street. The article doesn't mention HubPages. I wonder why?
HubPages only appears on the image in the article but even there, visually, it looks like cinderella trailing behind her two sisters.
The grey disk behind the HP logo is out of sink with the red-white-black color scheme and the lettering looks insignificant. Could the logo get a facelift perhaps by enlarging the font as follows?
Thanks for links. I like that they are inclusive of HP in the scheme of things.
Revenue is gross income. The more important number which they don't mention is the profit after expenses. So revenue of $142 million is meaningless if their expenses are more than that. It is possible to have millions of dollars in revenue and not be profitable.
True. For us, it's the revenues we earn that matter. Of late, they're down.
It's a good time that we ponder how to link the Nobel Prize of Literature with the Arena Group.
Behind the scenes of the Nobel Prize in Literature ~ YouTube
Chhhhhiiild please.... so many changes - I've been here for more than 10 years at this point, I've always made payout, but I'm gonna pour more effort into my own assets - blog, YouTube channel, social media, etc.
by Paul Edmondson 4 years ago
Hubbers, feel free to jump over to the blog to learn a bit about our future. This is an opportunity for us to offer better technology, more earnings, and expand on what we do best together.https://blog.hubpages.com/2018/01/05/hu … aut-maven/
by Liz Elias 2 years ago
I just watched a Maven video on crafting a good title. I was not impressed in the least!Not only did they contradict themselves, they also showed a failure to proofread, and there was a very obvious spellling error in one of the bullet points.First, they talked about creating "long...
by Kate Swanson 4 years ago
The announcements from HubPages have contained a bit too much corporate-speak to be completely clear, so I'm starting a thread where we can share what we know in as plain-speaking a format as possible. Here is what we definitely know so far:1. Maven has bought HubPages. That...
by Linda Lum 21 months ago
OK, so now even my every-day articles that are on Hub Pages and not moved to a niche site can not receive comments? What is the ever-loving point of ever writing on here again? I am so totally disgusted with HP. You (whoever you are) have totally been blowing smoke up our asses. You have reapt...
by Claudia Porter 2 years ago
Am I the only one seeing a fairly significant drop in earnings from Sunday, 9/20 to Monday, 9/21? My traffic stayed relatively the same during the same time.
by Natalie Frank 4 years ago
I have just come across several of my articles that have links embedded at the bottom to get the reader over to a largely unrelated Maven article. It's also only apparently on the mobile version, where it seems perhaps we are less likely to notice it. It's not just a link but the article...
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