How do you evaluate the competition when doing keyword research?
I would love to hear some of the criteria people use.
I try to pick the areas where the green color is not filling the whole box, as that is too much competition. I go with those that are about half full or a little over. I am new, but I have tried to learn a lot about keywords.
I think those green boxes are advertiser competition not publisher competition.
That's what I always thought. All other things being equal, I always assumed that if the bar was full you had a better chance of earning higher clicks as advertisers are bidding more with each other.
that is true - you are more likley to earn 50-75% of the listed cpc
That’s correct easyspeak, also the numbers of page impressions and cpc are meaningless metrics for publishers.
CPC will be altered by smart pricing and quality score and if you are targeting B2B terms most of the high paying ads will be turned off outside working business hours and at weekends. This can happen to some B2C terms as well.
The number of page impressions shown by the Google Adwords keyword tool will never be achieved by an organic ranking even if you have a number one position, analytics will prove that.
The tool is useful for gaining keyword ideas but will tell you nothing about how competitive a keyword is organically or anything about how much you will earn for an Adsense click.
As sunforged says, you need to look at the first 4 or 5 organic results that are returned for your term and reverse engineer how they have managed it in order to evaluate how competitive an keyword is.
correct, the advertiser competition bar means very little to you as a publisher
You must examine your first page competition, backlinks, age, overall quality - maybe PR
I dont know why I said 50-75% ..i only found one reference ever to how much google shares with its publishers.
In an article from 2004ish in the new york times they claimed to share 60% of all revenue with publishers. You could make less..I dont think you can make more.
what's your favorite tool for this? I use SEO for Firefox. It's not good at giving me age or backlinks of a page, just the domain unfortunately.
I read that if there is a lot of advertiser competition, your chance of making money with the keyword went down. I guess that I do not understand. It was an article by a very reputable person who is an SEO specialist.So explain it a little more. Thanks.
As a publisher on HubPages it is organic traffic from search engines that drives page views and Adsense clicks. The level of competition reflected in the Google Adwords tool reflects how many advertisers are targeting keywords via Adwords which has nothing to do with how difficult a term will be to rank for organically.
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