attract buyers not Information seekers

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   katiem2posted 13 years ago

   I've been using this tool that will tell you know whether people are looking to buy something verses looking for information.  I've found it really helpful.
   
   http://adlab.msn.com/Online-Commercial- … fault.aspx
   
   
   Have your tried it and if so what do you think?

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      Singular Investorposted 13 years agoin reply to this

      Yup I tried it - it's neat - thanks for the info. !

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         katiem2posted 13 years agoin reply to this

         sure and thanks for the positive feedback.   

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            Denseposted 13 years agoin reply to this

            Thanks for the heads up.

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2. 62

   Originposted 13 years ago

   Interesting, so far I've just been using my "gut feelings" for what I think people would want. I'll check this out, thanks!

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      katiem2posted 13 years agoin reply to this

      Me too and once I found out about this it was helpful to have my gut feelings confirmed.  It's a cool site I think you'll like it.
      
      To use it you put the keywords that you want to test into the box, click
      the radio button next to “Query” below the box and then clicks the “Go” button. For instance, I sell perfume, so I put the keywords “perfume” into that tool.
      
      The tool returned a “0.97” probability of “commercial intention.”
      
      So this means is there's a 97% probability that the person who types “perfume” into a search engine is looking to buy perfume.  Cool huh?

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         Marisa Wrightposted 13 years agoin reply to this

         I'm not at all sure how much faith you can put in it.
         
         I just tried a random string of letters - and that scored .79!

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            Denseposted 13 years agoin reply to this

            That scored higher than some of my hubs!

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   MyWebsposted 13 years ago

   When I read the title of your post I was going to suggest that very tool. But I see you have found it already. It is a very useful tool that I mention in one of my hubs.

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      katiem2posted 13 years agoin reply to this

      Thanks for wanting to help, your a dear.

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   ScientificGearposted 13 years ago

   Thank you for sharing this katie. I followed the link and tried. It's a useful tool.

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   Mishaposted 13 years ago

   It is included in the keyword research software I use, and is quite helpful.

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   Csjun89posted 13 years ago

   Wow that is an interesting tool, never seen it before, thanks!

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   netlexisposted 13 years ago

   I can see I'm going to have fun with this tool tomorrow. Thanks, Katie!

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   sunforgedposted 13 years ago

   The rule of thumb is that if a keyword phrase has an OCI of less than 0.6 (some marketers insists on 0.7) then the keyword shows no consumer promise and should be discarded.

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      Marisa Wrightposted 13 years agoin reply to this

      Sunforged, can you explain why the tool would ascribe a high value to a nonsense word?  I've tried it a couple of times.  If it can label "poujklhfgoydf" as having commercial intent, I'm not sure I trust it.

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         sunforgedposted 13 years agoin reply to this

         lol, not at all!
         
         no explanation whatsoever.
         
         I was trying to point out the scale isnt really 0 to 1, its more like .7 - 1.

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         IzzyMposted 13 years agoin reply to this

         The obvious answer here is to invent a product called "poujklhfgoydf" and sell it in your hub!

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   SiddSinghposted 13 years ago

   What is wrong with attracting information seekers only? Isn't it possible to monetize an informative article - I guess adsense suits that.
   
   On the other hand, eBay/Amazon monetization would be better served by high commercial intent.
   
   Can anyone throw more light on this?

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      EmpressFelicityposted 13 years agoin reply to this

      When it comes to "informative" hubs rather than "selling" hubs, I think that the probability of monetisation is in direct proportion to how well the ads on your hubs match to the content.
      
      I have a hub about voluntary childlessness, and every time I've looked at it, the Adsense ads have all been about things like child trust funds and baby products.  Surprise surprise, I've had no earnings off that hub LOL.  Yet a couple of other hubs I've written - which have definitely been "informative" rather than "selling" - are among my top earners; I'm sure this is because the ads on them are a good fit for the content.

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         SiddSinghposted 13 years agoin reply to this

         Yes - even with "informative" hubs, some topics will be more equal than others. And that adsense ads have to targeted goes without saying.
         
         For some topics, say finance, I don't really know what 'buying' intent would be.

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    vengabposted 13 years ago

    WOW! Thanks for this information I have used it before.
    Cheers!

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    Julesterposted 13 years ago

    Thanks for this. I've never used this tool, but will spend some time with it - may improve earnings, which is good!
    
    Thanks

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    sunforgedposted 13 years ago

    gerbil droppings  Non-Commercial Intention 0.84
    
    fresh goldfish     Commercial Intention        .66
    
    poujklhfgoydf       Commercial Intention   .79
    
    
    buy ipad quick online  Commercial Intention  0.84
    
    breakfast cereal   Non-Commercial Intention  .67
    
    buy online postage  Commercial Intention  .9
    
    
    I would give the last one a near 100% rating and think most dont buy goldfish online - its a good rough tool - just seems like nonsense can trick it.

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       Denseposted 13 years agoin reply to this

       buy atom bomb online 0.78
       buy WMD online 0.91
       Great, might have found a new niche after all.

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