I've been using this tool that will tell you know whether people are looking to buy something verses looking for information. I've found it really helpful.
http://adlab.msn.com/Online-Commercial- … fault.aspx
Have your tried it and if so what do you think?
Interesting, so far I've just been using my "gut feelings" for what I think people would want. I'll check this out, thanks!
Me too and once I found out about this it was helpful to have my gut feelings confirmed. It's a cool site I think you'll like it.
To use it you put the keywords that you want to test into the box, click
the radio button next to “Query” below the box and then clicks the “Go” button. For instance, I sell perfume, so I put the keywords “perfume” into that tool.
The tool returned a “0.97” probability of “commercial intention.”
So this means is there's a 97% probability that the person who types “perfume” into a search engine is looking to buy perfume. Cool huh?
When I read the title of your post I was going to suggest that very tool. But I see you have found it already. It is a very useful tool that I mention in one of my hubs.
Thank you for sharing this katie. I followed the link and tried. It's a useful tool.
It is included in the keyword research software I use, and is quite helpful.
Wow that is an interesting tool, never seen it before, thanks!
I can see I'm going to have fun with this tool tomorrow. Thanks, Katie!
The rule of thumb is that if a keyword phrase has an OCI of less than 0.6 (some marketers insists on 0.7) then the keyword shows no consumer promise and should be discarded.
Sunforged, can you explain why the tool would ascribe a high value to a nonsense word? I've tried it a couple of times. If it can label "poujklhfgoydf" as having commercial intent, I'm not sure I trust it.
lol, not at all!
no explanation whatsoever.
I was trying to point out the scale isnt really 0 to 1, its more like .7 - 1.
The obvious answer here is to invent a product called "poujklhfgoydf" and sell it in your hub!
What is wrong with attracting information seekers only? Isn't it possible to monetize an informative article - I guess adsense suits that.
On the other hand, eBay/Amazon monetization would be better served by high commercial intent.
Can anyone throw more light on this?
When it comes to "informative" hubs rather than "selling" hubs, I think that the probability of monetisation is in direct proportion to how well the ads on your hubs match to the content.
I have a hub about voluntary childlessness, and every time I've looked at it, the Adsense ads have all been about things like child trust funds and baby products. Surprise surprise, I've had no earnings off that hub LOL. Yet a couple of other hubs I've written - which have definitely been "informative" rather than "selling" - are among my top earners; I'm sure this is because the ads on them are a good fit for the content.
Thanks for this. I've never used this tool, but will spend some time with it - may improve earnings, which is good!
gerbil droppings Non-Commercial Intention 0.84
fresh goldfish Commercial Intention .66
poujklhfgoydf Commercial Intention .79
buy ipad quick online Commercial Intention 0.84
breakfast cereal Non-Commercial Intention .67
buy online postage Commercial Intention .9
I would give the last one a near 100% rating and think most dont buy goldfish online - its a good rough tool - just seems like nonsense can trick it.
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