Linking out to authority sites

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  1. Spacey Gracey profile image38
    Spacey Graceyposted 14 years ago

    So I have read a few times now that you can get Google-loving when you link OUT to authority sites related to your content because it makes for a better reader experience.

    Also on another thread I read something about a 'pingback' in relation to this - any translations would be very welcome.

    Thannks people.

    1. kephrira profile image59
      kephriraposted 14 years agoin reply to this

      Don't know about the pingback, unless you maybe mean trackback where a website (usually blogs) detects an incoming link and then links back in their comments section, but it definitely helps to link to other sites that rank well in google. It makes google think that your page belongs to a 'good neighbourhood'.

    2. Marisa Wright profile image86
      Marisa Wrightposted 14 years agoin reply to this

      HubPages obviously thinks so, because their Flagship Hubs must have 10 outgoing links to authority sites.

      However, if you talk to people like Sunforged and Darkside, they say they never give away links in the text of their Hubs.

      So there are two schools of thought.  I follow Darkside's example and have a bet each way - I will often add links to related sites, but I put them after the Comments capsule, where Google will see them but readers are less likely to be tempted away by them.

      1. Spacey Gracey profile image38
        Spacey Graceyposted 14 years agoin reply to this

        Marissa I think I must've picked this tip up off of you - I've been finding a link I don't mind donating some traffic to - like a relevant parenting site, but it is below the comments, my links, and half a dozen amazon products. Maybe I am being naive but I thought it couldn't hurt and might help.

    3. aksana777 profile image60
      aksana777posted 14 years agoin reply to this

      I also think that linking to authority sites is not useless. For example, a link to a Wikipedia article will be much appreciated by Google.

  2. cadiesel profile image60
    cadieselposted 14 years ago

    Wow that's interesting. No one ever said that in any of the books I read. That is a really good tip.

  3. Spacey Gracey profile image38
    Spacey Graceyposted 14 years ago

    Thanks kephira - with 14 months experience I trust you know what you are talking about smile

  4. starx profile image64
    starxposted 14 years ago

    There is thread where you can read about "linking to your backlinks".

    1. Spacey Gracey profile image38
      Spacey Graceyposted 14 years agoin reply to this

      That's where I came from. But that thread sort of tailed off and this seemed like an interesting enough stand alone point.

      1. profile image0
        BRIAN SLATERposted 14 years agoin reply to this

        Spacey, I don't understand Ping-ing, I hope someone picks up this thread and explains it.

  5. TerryGl profile image57
    TerryGlposted 14 years ago

    Hi guys, I am no expert but I use out links and have achieved quite some success. I have auto content blogs. The idea for a auto content blog is to follow along the lines of you-tube. That means my blog auto posts you-tube videos providing good fresh content.

    The blog itself holds page one position 1 on Google for the term - print online cards - don't bother with the quotes, it's still number one (out of 82.6 million other sites!!).

    The idea of an auto content blog is to get it on page 1 and hope it returns an income. Maybe sell some affiliate stuff etc. This is done by NOT following the herd and being different. Different like you-tube and wikipedia, hint hint.

    Now the point is I use a plug in that after each post it links out to relevant sites in the same theme. With each post the wordpress coding sends what is called a "pingback" to the blog I have linked to. It is a quick message sent to their comments section that someone or another blog has linked or written about you.

    The owner of that blog can delete the pingback comment or can approve it. If it is auto approved or approved then wow, there is a good link, possibly a high page rank link.

    Now pinging means that when you write a new post, hubpage or html page, you take the url of that page and put it on a site like or

    These sites then send out the url to other sites where search engine bots lurk waiting for fresh content. When you do this you are "pinging" your page. The search engine bots jump over each other to be the first to record fresh content, hence your page is rapidly indexed and has links to it from the pinged sites.

    Clear as mud I know. But this stuff works as I have shown with print online cards that has only 5 incoming links from when it was launched before being a auto content blog.

    If you want an auto content blog then you will have to read my hub. The plug ins are free with membership but cost a bit if you want to pay seperatly for it.

    1. profile image0
      BRIAN SLATERposted 14 years agoin reply to this

      thanks TerryG like you said, as clear as mud, but I appreciate your effort. God how did you find out all this stuff. Hubpage knowledge is like going back to university and realising you missed a whole term, there are so many gaps in my understanding. It's like doing a jig-saw in the dark!!

      1. Anolinde profile image79
        Anolindeposted 14 years agoin reply to this

        LOL!  I like your analogy -- I feel the same way!  P  I read where someone said "pinging" is basically like letting the online community know that you've written something new.  Okay .. the person who first said this explained it much more eloquently in such simple terms, but I hope it helps you understand even if it's just a little bit smile

  6. DanPowers profile image47
    DanPowersposted 14 years ago

    Yes linking to good websites helps your pages. For best results link in the body text.

  7. McConnell Group profile image67
    McConnell Groupposted 14 years ago

    I can confirm Terry's logic, I am currently running an auto-blog (not through his or a membership)for the world cup and link out to sites like yahoo and BBC I average 6th spot on majority of my  keywords and compete against the like of and other sites,

    Keep in mind the commercial intent of the world cup, the majority of the traffic I get is looking for information scores injuries  and not to buy stuff.

    The URL is so linking out and pinging is quite effective

    1. McConnell Group profile image67
      McConnell Groupposted 14 years agoin reply to this

      Don't get me wrong I have taken the time also to backlink to my site as well and add custom posts written by myself, I make sure to use high PR sites to beed that link juice

  8. CarpetDiem profile image71
    CarpetDiemposted 14 years ago

    I've read that too, and it doesn't make sense. Any website of any quality (including spammy ones) can put a link on their site to google. How it that an indication of quality? Links coming to your site can help you, but I don't see how links leaving your site would make google send a searcher to your site instead of the site that you've linked to...
    Seems like an urban myth... IMHO. smile

  9. Spacey Gracey profile image38
    Spacey Graceyposted 14 years ago

    Thanks McConnell Group and especially TerryGI for trying to educate me. I am trying really hard to understand all this stuff, and I really appreciate your patience in teaching us numpties about what you are doing.

    Brian - I love your jigsaw in the dark analogy. Throw in that there are about 200 people trying to tell you that their picture of the jigsaw is the way your jigsaw should look. I actually started doing this instead of doing a distance learning Masters course to top up my degree while I'mhome with the kids. I am sure I am learning more this way because it is such a dynamic topic that anything printed in a text book is already out of date.

  10. thisisoli profile image70
    thisisoliposted 14 years ago

    Some people swear by linking to authority sites, I do it when it is relevant for informative purposes.

    I think you are talking about trackbacks, rather than pingbacks.

    A trackback is when you post a link to a site, which automatically posts a reciprocal link back to the page which you posted the original link on.

  11. katiem2 profile image60
    katiem2posted 14 years ago

    Good points here I've missed before.  Thanks smile


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