Keywords In Titles

1. 89

   andyozposted 14 years ago

   I have been wondering if it matters where you put words in the title of a hub.  As in will it effect where you appear in a Google search.  For instance, yesterday I wrote an article on Lego Star Wars, which are my main keywords I suppose.  So if I used the title
   
   Buy Great Fun Lego Star Wars Toys
   
   Would that not perform as well as if I switched the order of the words round and used the three important words first..
   
   Lego Star Wars - Buy Great Fun Toys
   
   I have used exactly the same words but just shuffled the order a little, so will this make a difference to where google places my page?

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   1. 61

      shanmugampposted 14 years agoin reply to this

      The order of the keywords does matter, but the ranking also depends on other factors...
      
      I usually try to place the most important keywords close to the beginning or in the beginning.. But sometimes I have noticed pages of the first type rank better than the second one (from your example)... May be that is because the page is online longer than the other one and the keyword density throughout the body is more...

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   2. 55

      Glemoh101posted 14 years agoin reply to this

      The next step , get some quality backlinks with this keywords .
      NB=>1- don't use this keyword in all backlinks , use other derived keywords
                2-diverse your backlinks.

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2. 66

   Mishaposted 14 years ago

   Generally, you want to have your keyword as close to the start as possible. It is called prominence, and is universally recognized as being accounted for by search engines.

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   1. 81

      Shinkickerposted 14 years agoin reply to this

      Thanks for the tip Misha. I'll remember to do that in future

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3. 72

   livewithrichardposted 14 years ago

   What Misha said... but also use the prominence approach with your URL's as well as the title. Use your module headings to play with different keyword arrangements and phrases.

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4. 86

   rebekahELLEposted 14 years ago

   I like your second title best. I may not be ready to buy yet, just searching for legos, or fun toys, or educational toys. If I am ready to buy, if the hub markets the item well, I'll probably be more inclined to buy it.
   
   I think Misha hit it on the nail. I've also heard this from my son who works with online marketing/sales. I used to call him asking if I had the title right.. he told me to think like the audience I'm marketing. You can add the question or statement after the key words.

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5. 89

   andyozposted 14 years ago

   That's what I assumed.  I will have to start writing my titles a little differently.  By the way, the Lego one was an example, i didn't actually use that title.  Although I did start it with the word 'buy' which was probably a mistake.  I will no for future reference though, thanks for the help, very useful info as always.

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6. 80

   thisisoliposted 14 years ago

   Yes, it does, however you DO want to remember that getting your page to the top of Google is one thing, but getting visitors to click on your site is another. The page title/hub title is the first thing people will see so you want to make sure this is as attractive as possible

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7. 86

   rebekahELLEposted 14 years ago

   I don't think it is a mistake; some do place the word buy at the beginning if that is your preference.
   
   experiment as you are and see what works best for your hubs. traffic comes in different manners.

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   1. 89

      andyozposted 14 years agoin reply to this

      That's one thing I have been doing.  Writing different hubs on different subject in different styles etc...  Leave them for a while and see what works best.  As I learn I change the way I do things and it seems to be working for the most part.
      
      I sometimes wonder if I should go back and edit my early hubs that don't do very well.  But at the same time I think maybe I should leave them there as an example of how not to do things.

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      1. 64

         brandonhart100posted 14 years agoin reply to this

         One thing I have noticed is that if I get too specific sometimes I rank for the wrong keyword right out of the gate.  For example if I wrote a hub on the best 12 inch subwoofers, then most likely I'll rank on that longtail keyword "best 12 inch subwoofers", however; after writing on this subject a while I realize that I could have just ranked on 12 inch subwoofers, which would get me far more visitors then my other keyword.  While it's possible that I'll still rank on both, having added "best" to the front limits my chances (in my opinion) to be ranked for just "12 inch subwoofers".

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         1. 64

            brandonhart100posted 14 years agoin reply to this

            Another important thing to take into consideration is your initial title as it effects your URL.  When I first started writing hubs a couple of months ago I made my initial title the same as my actual title (the title it asks for when you start the hub). 
            
            In my opinion it's best to keep this title short and incorporate only your Main keywords, and not necessarily all of the long tail keywords.  For example if I want to write on the "best 12 inch laptop cases for girls who have cats and are age 5" then my initial title would be better suited as "12 inch laptop cases" rather than everything all at once.
            
            If anyone has a say on this one way or another, then I would love to have your opinion. Cheers.

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            1. 89

               andyozposted 14 years agoin reply to this

               Oooooo that is interesting.  i'd like to hear what people think about that too!

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