How do you make good Hub titles?

1. 90

   Bishop55posted 11 years ago

   How do you make good Hub titles?
   
   I think I'm a little slow because I just don't entirely understand how Google Keywords works.  I mean the program itself.  My titles suck.   How do you decide on your titles?  I love to write, but must admit I'm motivated by earning on here as well.
   I guess this is a two part question...my other question is, how do you determine your "niche".  I tend to write about all kinds of stuff.  Would a niche really improve my income?  The income so far is a joke, won't pay much on $5 a month.   And I have not reached payout yet, but I've only been really working on hubs since Feb of this year.

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2. 0

   Casimiroposted 11 years ago

   I can only tell you how I do it, though it may not be right. First, remember that the Google Keywords tool is created for the advertisers' point of view, not publishers. So, High competition means lots of advertisers want those keywords and are willing to pay top prices for click-throughs. Low competition keywords are probably not worth pursuing as advertisers are not interested in them. I usually go for the middle competition combined with at least 50,000 searches per month. I also do a normal search for my keywords and try to find a combination that doesn't produce more than about 2 million hits, tops. Otherwise, you'll be buried in the results.
   
   Once you find your keywords and create a title, re-check the title in Google. Make sure to use your keywords two or three times in the hub, especially in sub-headings if you can. Don't force them, though.
   
   The downside to this, is that good keywords/titles are important, but probably won't give instant results. It takes time, months, before you know if your tactics are working, so you have to be patient. Be sure to watch the stats on each hub, especially higher traffic ones to see what keywords are being used to find your hub. That can give you clues to what to tweak.
   
   I'm sure others here with more experience will have some great tips, too.

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      Susana Sposted 11 years agoin reply to this

      Is that 50,000 exact searches per month? Or are you talking broad match? It's just that I can't see any keyphrases in your titles that might get that kind of search volume.

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   2. 0

      Casimiroposted 11 years agoin reply to this

      Kinda pulled that out of the air from (faulty) memory. Think of it as +/- 30K Sometimes you cant even get that many though.

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   3. 90

      Bishop55posted 11 years agoin reply to this

      My research continues.  Sometimes I feel like i have to read at least 2x for all this stuff to stick a little.  The combo of what is needed to get traffic to a hub seems extensive.

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   4. 94

      Susana Sposted 11 years agoin reply to this

      Bishop55 - when you're looking at keywords DO make sure you're looking at exact match search volume and not broad match. It's a newbie mistake that will give you very erroneous results.

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3. 60

   The Examiner-1posted 11 years ago

   Google a question which pertains to your subject.
   
   When a list pops up, see what words appear more than once in the titles and use a few of them in yours. These are "keywords". Fill in the rest of your title with your own words.
   
   If you want, try the whole title on Google to see what comes up.

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   1. 60

      The Examiner-1posted 11 years agoin reply to this

      When I said "...a few of them"... I meant to use a few of the words.

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4. 61

   self-counselposted 11 years ago

   I usually create titles using this simple rule of thumb Keyword + Benefit. Reading articles and blog posts of other authors also helps me generate ideas.

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5. 0

   chrisinhawaiiposted 11 years ago

   You definitely want your exact keyword in the title.  Be sure to keep it intact, too.  So if you're targeting the keyword, "best Japanese pencil cases," then do not make a title like, "Where To Get The Best Deal On A Vintage Japanese Pencil Case."
   
   Keep your main keyword intact in the title, the hub summary, and at least once in the body.
   
   I just wrote a blog post about how to do basic keyword research a couple days ago.
   http://iworkofftheclock.com/basic-keywo … -bloggers/
   
   I also read a good hub recently about using long-tail keywords.  I'll try to find it and post it for you in a comment to my answer.
   
   But yeah, also remember to make titles for humans and not just for search engines.  Google can put your hub in the search results, but if the title looks boring, it might get passed up, so don't be afraid to spice it up a little.  Your title should scream, "CLICK ME!  CLICK ME!"

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   1. 91

      Sue Adamsposted 11 years agoin reply to this

      Was it this Hub on long tail titles:
      How to Use Market Samurai for Title, Keywords And Competition?
      http://sue-adams.hubpages.com/hub/how-t … ney-online

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6. 63

   krisaclarkposted 11 years ago

   I like Casimiro's answer, and I saw a user's YouTube tutorial who was doing very well with his technique, but he had an extremely targeted range; he would use around 2,000 monthly views as his limit with no more than 100,000 results. I now use this technique, although I am still very new to HubPages so I have no authority with this subject. I usually shoot for different numbers though, more like between 10,000-20,000 monthly views and less than 1,000,000 results

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7. 86

   WryLiltposted 11 years ago

   Every word you write can be a keyword. A keyword is simply any word/phrase that leads a Google searcher to your hub. For instance if you write a recipe for pancakes and mention at the end that your dog eats them....
   
   If Jane Googles "Dogs that eat pancakes" and comes to your hub, those are keywords. That said, if no one BUT Jane ever visits your hub using those keywords, they're not worth ranking for.
   However if there are 500 people a month Googling "Dogs eat pancakes" it may be worth changing your title to "Cheese Pancakes - Dogs Eat These Pancakes!"
   
   Titles need to be both relevant to search engines (State exactly what your hub is about) while still being interesting enough that real people click through from search results and social media links.
   
   Sounds like you're right on par for your earnings. Essentially, hubs earn more with time (as they get organic backlinks, likes, shares, Google traffic increases.) I have a hub now that gets ~1500 views per day. For the first year I don't think it cracked 20. Some hubs will never succeed, so ignore them and either leave them be or delete them if there is no progress after a year or so. If a hub IS getting traffic, spend more work on it tweaking and promoting it.

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      susi10posted 11 years agoin reply to this

      This is a great answer, WryLilt! I learned a lot from that explanation.

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8. 0

   khmohsinposted 11 years ago

   Getting a title is a crazy woman's idea. Basically it takes some great knowledge to "squeeze" out the citrus idea from ones mind.

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9. 91

   Sue Adamsposted 11 years ago

   In addition to everything that has been said here, you can, once a Hub is published, also use the Title Tuner feature on the stats page to see what keywords people are Googling to find your Hub and change your titles accordingly. But let them mature first for at least 6 months.

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