CPC difference on Adwords

  1. Fineprint profile image74
    Fineprintposted 6 years ago

    For those of you who use google adwords to get an idea of how much a keyword is worth, which amount do you go by?  I have noticed that when looking for traffic under the keyword tool the amount is a lot lower than what is on the traffic estimator that shows the CPC and the amount of clicks an advertiser could expect per day.  I'm seeing $0.80 difference on a lot of keywords and even more.  When trying to pick a topic there is a lot of difference when your looking at $.30 vs. $1.10 smile

  2. Fineprint profile image74
    Fineprintposted 6 years ago

    Am I the only one that has noticed the difference?  What does everyone else go by?

    1. wilderness profile image97
      wildernessposted 6 years agoin reply to this

      First, Google takes 32% off the top.  Add in that those figures are estimates only and cannot be counted on.  They are intended as a guide for advertisers, not for us.  Consider that the higher paying advertisers will get the "prime" spots which does not, in many cases, consist of a hub.