HPads and CPM

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   wildernessposted 13 years ago

   With increasing traffic I've found the income from HPads also rising, but it appears that the CPM has risen as well.  Yesterday that number was more than doubled when compared to the first half of this month.  The last few days have been up around 50% as well.
   
   Is anyone else seeing a big jump in their HPads CPM?  I know that there have been recent changes in the appearance of a hub layout from HubPages and that new ads have been put in - is that the cause?  If so, I applaud their work!

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      Jason Menayanposted 13 years agoin reply to this

      No, there haven't been any changes to the layouts. Your traffic patterns might have changed a bit (did any home-related Hubs get a burst of traffic?), but also the ad market is always in flux among our ad partners (including AdSense, served through us). Sometimes competition is low, so CPM will drop, and at other times, it goes up, which is also reflected in CPM.
      
      At any rate, glad your eCPM and earnings went up!

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      1. 77

         wildernessposted 13 years agoin reply to this

         Maybe that's what it is, Jason.  I'm getting hundreds of new hits each day that I never got before from home improvement type hubs.
         
         Or maybe it's those Drano ads!
         
         Whatever it is, I'm sure not complaining.  It's kind of exciting when traffic triples and CPM doubles at the same time!

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            Jason Menayanposted 13 years agoin reply to this

            Yes, that's actually the connection - those Drano ads are high CPM and they are only being served on Hubs in the Home category.

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            1. 77

               wildernessposted 13 years agoin reply to this

               And it begins to make sense.  I'm sure you're right Jason - 1/2 my hubs are in the home category and they're the ones that have just gone ballistic.
               
               Kudos to HP for this one - keep up the great work guys and gals!

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   WriteAngledposted 13 years ago

   No. The more views I get, the lower the CPM. Mine is currently at 60% of the CPM for July, despite the fact that one and the same hub is responsible for about half of my total views throughout.

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   1. 60

      Jason Menayanposted 13 years agoin reply to this

      That Hub seems to be getting an increasing share of its views from Google India and Google South Africa, than before (you used to get a higher proportion of your traffic from the US and Canada). As I said on Saturday, certain geographies are a lot less valuable than others when it comes to ad revenue.

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      wildernessposted 13 years agoin reply to this

      Sure wish we could see the HPad stats for individual hubs.  That might tell a very interesting story.

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   habeeposted 13 years ago

   I ain't complainin' 'bout nuttin! Just hope it holds!

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   1. 77

      wildernessposted 13 years agoin reply to this

      You and me both, Habee.  I never thought I'd get this far without writing several hundred more hubs.  A happy hubber here!

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