Falling CPM

Jump to Last Post 1-6 of 6 discussions (13 posts)
  1. andyoz profile image89
    andyozposted 7 years ago

    Has anyone else found that their CPM on Hub Ads is falling.  My views have been slowly rising and my CPM has been slowly falling.  So although I'm getting more quality views I'm actually earning less money.  When we had the change earlier in the month I was very happy with my CPM, now it's starting to head back to where it was. 

    Anyone else seeing something similar?

    1. lobobrandon profile image89
      lobobrandonposted 7 years agoin reply to this

      Yup dropped to 50% of what it was when i began

      1. lobobrandon profile image89
        lobobrandonposted 7 years agoin reply to this

        Ok a small correction now andy - yesterday it jumped 200% wow, its a nice amount not some small pennys per click now. Its round about 6 or so

        1. andyoz profile image89
          andyozposted 7 years agoin reply to this

          Well that's more than double what I'm getting.  I wish we knew how the CPM is calculated so we could do something to make it go up.

          1. lobobrandon profile image89
            lobobrandonposted 7 years agoin reply to this

            My average was about 3 for the month..
            Hope it manages to stay at 6 that would be great.
            Ya I would love to know the way CPM is  caluclated.

  2. wilderness profile image96
    wildernessposted 7 years ago

    I've found that mine is varying quite a bit day to day this month.  It had dropped some last week, but then jumped right back up yesterday.  It could well fall again today.

    1. andyoz profile image89
      andyozposted 7 years agoin reply to this

      I suppose it's a bit like what we used to have on Adsense, good days and bad days.  Just seem to be having more bad days recently.

      1. wilderness profile image96
        wildernessposted 7 years agoin reply to this

        I'm sure it is.  Advertisers come and go, and what they are willing to pay goes up and down.  With impression based ads I expect we'll see quite a drop after New Years and advertising budgets go down.

  3. itech profile image74
    itechposted 7 years ago

    Mine too from last 2-3 days ... 50% drop... If this will continue... I will switch back to adsense after reaching payout (on 4th november tongue)....

  4. Rosie2010 profile image72
    Rosie2010posted 7 years ago

    My CPM is holding at $4.00-$4.50, which is not too bad, but the 50% drop in traffic also meant a huge drop in earnings.

  5. David 470 profile image84
    David 470posted 7 years ago

    I was just going to post a thread about this! lol

    My traffic is a lot higher last few days, but my CPM is much lower than it was earlier in the month. I think this might be because advertisers bid less money at the end of the month because they already spent a lot. I could be wrong, wish I knew for sure.

    It seems like every time my traffic is higher, my CPM is low. And every time my traffic is lower, the CPM is high. What irony! hmm Basically, I end up making the same. To make more, I would need both to be high.

    1. lobobrandon profile image89
      lobobrandonposted 7 years agoin reply to this

      This is what happens to me as well. I guess it depends on quality visits. The longer the visit the higher CPM?
      I'm just guessing not sure. Because more views can mean more bounces as well.

  6. Stacie L profile image92
    Stacie Lposted 7 years ago

    I am getting far less for more traffic on here than other sites with less traffic..G may not like us yet...sad


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)