I was wondering how this CPM works, I read the google info on it and still don't quite understand it. My CPM went from dollars to cents, and has been dropping daily- what causes this?
Google Help › AdSense Help › AdSense Basics › Google AdSense Guides › › Effective CPM
From a publisher's perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.)
If your daily adsense click counts are in the single digits or low double digits you are probably just seeing normal statistical fluctuations -- one or two clicks either way can have a big impact on CPM. To get a realistic picture of broader trends you should look at chunks of say 20 or 30 thousand impressions (perhaps a week, or a month worth).
One other thing, some of your more popular hubs are political. I'm guessing the supply of political ads dropped precipitously after election day, which would impact both your click through rate and the revenue you earn per click ...
Thanks Paul. That's probably why I made over half my adsense earnings in Nov. I've been experimenting with different topics and thought since I was passionate about Obamas election it would be a good thing to write about.Too bad we couldn't have an election every month....sigh.......
by Paul Edmondson 7 years ago
We have always cared deeply about providing the most rewarding place for people to publish online and we continue to work on improving overall monetization for your Hubs. One of the benefits that the HubPages Earnings Program is about to offer (scheduled to be released between October 5th and...
by Natalie Frank 2 weeks ago
We have visited this topic at least twice before in recent months and I continue not to understand it. No matter what I do or how many views I get somehow I always earn between $1.25 and $2.25 a day which averages out to just barely enough to make payout each month. This was the case...
by Seth Winter 7 years ago
I recently signed up for hubpages Ive written a few articles and so far I have about 500 views and my CPM shows about 7.50. I assumed the 7.50 was how much money ive made on people visiting ads on my page but a friend said otherwise...I know read something about CPM being you hubs per thousand...
by psycheskinner 5 years ago
One day this week I got a CPM if $2.55 and another day this week I got a CPM of $5.71. Both are confirmed final amounts.I am wondering what could cause such a big swing in the course of a few days?
by Marcus T Caine 5 weeks ago
I have noticed that whenever I have a day when I have lots of impressions, the CPM is very low. On days I have a few impressions, the CPM is $22. Why is that?
by Andria 6 years ago
I ask because I am currently experiencing yet another traffic surge. I've gone from 200+ views per day to in excess of 1600. Yet the income remains pretty darn poor.I've brought this up more than once and I have to say that it's very very puzzling. In every other platfrom that I write on (i.e. my...
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