I was wondering how this CPM works, I read the google info on it and still don't quite understand it. My CPM went from dollars to cents, and has been dropping daily- what causes this?
Google Help › AdSense Help › AdSense Basics › Google AdSense Guides › › Effective CPM
From a publisher's perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.)
If your daily adsense click counts are in the single digits or low double digits you are probably just seeing normal statistical fluctuations -- one or two clicks either way can have a big impact on CPM. To get a realistic picture of broader trends you should look at chunks of say 20 or 30 thousand impressions (perhaps a week, or a month worth).
One other thing, some of your more popular hubs are political. I'm guessing the supply of political ads dropped precipitously after election day, which would impact both your click through rate and the revenue you earn per click ...
Thanks Paul. That's probably why I made over half my adsense earnings in Nov. I've been experimenting with different topics and thought since I was passionate about Obamas election it would be a good thing to write about.Too bad we couldn't have an election every month....sigh.......
by Louie Jerome 11 years ago
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by HELLA 10 years ago
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by Ananta65 10 years ago
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by Paul Edmondson 9 years ago
We have always cared deeply about providing the most rewarding place for people to publish online and we continue to work on improving overall monetization for your Hubs. One of the benefits that the HubPages Earnings Program is about to offer (scheduled to be released between October 5th and...
by StormsHalted 7 years ago
I am aware of the fact that Hp gives you 60% of the impressions but My stats show that I am only getting 40% of the impressions with Hp stats showing about 3,300 imps in last three days and Adsense showing only 1,441 impressions which is exactly about 43% I strongly suspect that the publisher ids...
by Teresa Schultz 10 years ago
Well, not quite just me, as tested it by asking my boyfriend to have a look too, on his own computer.Some hubs have 4 Google Adsense blocks on them. Only 3 are allowed by Google Adsense program policies (plus 3 text link ads).Can HubPages' be banned from using Adsense, and all of us too,...
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