SUGGESTION: Could comments in hubs have text ads

Jump to Last Post 1-10 of 10 discussions (15 posts)
  1. Cheeky Girl profile image72
    Cheeky Girlposted 6 years ago

    I like a great feature in "Crackberry", the Blackberry website for a cool ads feature. They have Google ads sponsored by Google appearing every 10 or so comments down a comments section. I won't add links here - but check it to see what they look like. Could that feature become a feature of hubs? Would hubbers go for it? Extra Adsense income? Or could it be a Hub Ads or Amazon feature in the comments instead. Reading down comments takes readers further from ads. It's just a wee suggestion from me! I welcome thoughts on it!

    Could comments sections also feature links to other related hubs every few comments? Just a thought.

    Cheeky Girl

  2. Aficionada profile image87
    Aficionadaposted 6 years ago

    Interesting suggestions!

    I personally get so tired of ads (on other sites) that cover up most of the screen and what I'm trying to read, and I actually just tune them out when there are too many all over the place. 

    I think HP has done a good job of spacing out the ads here for what I consider to be a positive reader experience which still includes ads.

    The idea of including some more ads that are well spaced out between comments sounds like something that I could "tolerate" as a reader (lol); in fact, I have a strong hunch that I would pay more attention to them than to most of the big bold ones I see in other locations.

  3. relache profile image85
    relacheposted 6 years ago

    I don't think people read back through old comments enough to make this a viable option.

  4. melbel profile image94
    melbelposted 6 years ago

    Hubs could be hurt from having too many ads on them and I don't see comments being a high click area, so it could be a waste of an ad unit.

    I'm actually surprised that Crackberry isn't in trouble with Google for how they do their ads. Viewers shouldn't be tricked into clicking ads and should be able to clearly distinguish what's an ad and what's site content. It's REALLY difficult to determine, on that site, what's an advertisement and what's not. Some ads are clear there, but some are really tricky looking.

    Interesting idea, though.

  5. Astra Nomik profile image49
    Astra Nomikposted 6 years ago

    It is an interesting idea, Cassy. But the ads on Crackberry do look so similar to the actual comments there. Another curious thing is, that it might get more eyes looking at comment areas than usual. The ads would have to be not intrusive to the reader...

  6. Cheeky Girl profile image72
    Cheeky Girlposted 6 years ago

    Melbel, I agree about how it is possible for Google to allow them to show more ads than usual or normally allowable! It is interesting. But then they are text ads. Obviously Google have allowed something new and unusual, and I am intrigued by that. I haven't read about it anywhere else. But it is clever!

    But it's fair to point out that the more comments a hub would get - then the more ads could be shown too!

    Thanks Cathy and co: yes there are enough ads on Hubs, I think. But maybe there might be another way of distributing the count of ads, if there were enough comments! It is just a suggestion, based on what I saw working on that other website.

  7. MickiS profile image80
    MickiSposted 6 years ago

    First of all apologies for modifying the title of the thread to remove "...like the crackberry site". I needed to shorten the title in order to include "Suggestion" at the font (my way of keeping track of what I've already reviewed).

    Cheeky Girl, you make an excellent suggestion. Thanks to all for chiming in. Here's what we're working on with respect to ads on Hubs (and earning opportunities for you authors)....

    1. Now that the new Hub design has rolled out to all categories, we are starting a series of A/B tests to fully optimize the ads. In short, how it works is that we run a new ad layout on a very small percentage of Hub impression (usually around 1-2%) to see how it performs relative to the control group.

    Placing a text ad in the comments is one thing that we want to test.

    2. In the new Hub layout, you'll notice that we added a second ad in the footer. This is one A/B test that we ran recently. Adding a second ad to the bottom of the page made a little more money than one ad, and it did not cannabalize clicks to anything else on the page.

    3. One reason that we do these in A/B tests is that, as you can see from the hypothesis in this thread so far, you can postulate that an ad will be good because of reason x. Or, that it will be bad because of reason y. In the end, only data from real user behavior ever tells the right answer.

    4. Another a/b test that we did as we were doing the Hub redesign was removing the two ads from the sidebar. One school of thought inside of HubPages said, "No! We'll make less money by having two fewer ad units." Another school of thought said, "We'll make more money because fewer readers will abandon the page and more clicks will go to inline ad units." Not an intuitive hypothesis. So, we tested. As you can see, no sidebar ads actually made more money.

    I don't give this detail to invoke a discussion of the sidebar ad, specifically. That's not appropriate for this forum. However, I do want to be as transparent as possible on our thinking.

    To make a long story short, thank you, Cheeky Girl for the suggestion. It will be something that we add to our A/B testing over the next couple of months. I will keep you all informed via this forum thread as to the results when we have them.

    1. Mark Ewbie profile image85
      Mark Ewbieposted 6 years agoin reply to this

      Thanks for a great explanation of your thinking. It really helps to be informed.

      1. MickiS profile image80
        MickiSposted 6 years agoin reply to this

        You're welcome.

    2. Cheeky Girl profile image72
      Cheeky Girlposted 6 years agoin reply to this

      Cheers, MickiS! I understand the title thing on the Suggestion!

      I love the new hub layouts in all the categories, and even my older hubs look better now! Experimenting with ads placement is a great idea and progressive. And yes if the ads make money for us, they make money for you guys. that's a win-win situation!

      I'm glad I suggested it! Anything that makes things run better or work better, I am all for it.

      The idea of 2 fewer ads in the side bar could hypothetically be offset by some kind of ads in the comments sections. Lots of hubbers get good comments on their hubs. Of course some hubs might not get them, so the ad system has to be flexible for different possible outcomes there.

      And yes the one column layout did result in more income per page, thanks to your tests. Bravo! The different and more progressive layout of Hub pages means that people get used to "new ways of Seeing" things. I think that is a key to better results with ads. ( I have noticed a big drop in websites using skyscraper tall ads for example.)

      Thanks for the transparency too! You guys and gals (!) don't get enough praise for the amazing improvements you make! Viva la Hubs! Viva la forums too!

  8. profile image0
    DigbyAdamsposted 6 years ago

    It's wonderful to hear about how much rigorous thought is given to page layouts and advertizing. I know I made the right decision to put lots of content here.

  9. Peggy W profile image95
    Peggy Wposted 6 years ago

    I think we can all say that we appreciate everything you are doing to maximize profits for the individual hubpage writers because obviously what benefits us benefits HP also.  Go forth and keep testing!  smile

  10. Marcy Goodfleisch profile image95
    Marcy Goodfleischposted 5 years ago

    Micki & Staff - any updates on how the ad tweaks a few months ago (mentioned in this thread) worked?  I know the thread is inactive lately, but the references are helpful.

    1. rebekahELLE profile image85
      rebekahELLEposted 5 years agoin reply to this

      I miss Micki. As far as I can see, she is no longer a staff member.  I think this is HP's loss.

      1. Cheeky Girl profile image72
        Cheeky Girlposted 5 years agoin reply to this

        Wow, Micki is no longer staff? That's news to me! Oh well, she was helpful to lots of us! We'll miss her!

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)