Probably men, simply because of the way our culture has evolved (in the USA), but I'd guess more and more women are getting into it. Just check out the casinos and all the women that gamble there. Surely that is beginning to carry over to the 'net.
They've done quite a bit, but they're still out there. I know this because I worked over viewing adcenter ads and though gambling isn't allowed, there are technicalities that do allow for some types of gambling ads. These crazy loophole allow for larger companies to get waivers and still advertise within the limits.
I live in the US and most of my experience with online advertising comes from there. I did see some UK advertising and (for the company I had worked for in adcenter) it was legal to advertise in the US or the UK for online gambling companies in the UK. It wasn't, however, OK to advertise in the US no matter what country you were in unless you got a waiver and were excused (IE paid the core company lot of money).
It's all very shady. Yet, I've seen a lot of ads geared towards men in that manner.
Hey vmartinezwilson, I know the laws in relation to gambling in the US and UK are very different and there has been a clamp down in a number of states in relation to advertising gambling sites. However, it is thriving here in the UK and on the TV you see 3/4 ads representing an online gambling site. Curiously though when they are advertising roulette and poker the scene is always male dominated but when it is bingo or slots the target market seems to be women.
Doing my civic hubhopping duty (smile!) I notice quite a few hubs on gambling. This is a prohibited topic according to the pop-up"Promotes gambling or links to sites that promote or offer gambling for...
I would like to see a daily or weekly or even monthly list of words that Hubbers should avoid using (if they want Google Adsense on their Hubs). It would be helpful I think to many writers who don't want to spend hours...