I think interest in the book's subject matter is one of the important factors.
Another could be the reader's relationship with the author. I can't thank enough family members and friends who have supported me with my books.
Finally, if your friend or loved one is reading a particular book, and you want to share in the experience of that person - perhaps to have something to talk about, or even to help junior with the homework he's been struggling with - then that can also encourage you to read whatever book the other person is reading.
I'm sure there are more, but these would probably be my top three reasons. Thanks for the opportunity to answer this question.
Make the other to believe that not reading that particular book/article is a big loss of his/her life.
As Norbertmercado said, an interest in the subject matter.
Set an example by reading yourself.
Don't assume that the reading material only needs to be books. Magazines, articles on the internet, can all spark an interest in reading.
For most, it probably won't happen until they are adults. Not very many people in the US enjoy reading, but everyone seems to want to write. But writing is hard, while reading is easy. When someone starts trying to write and they are no good, you can introduce them to some books by great writers. Tell them that the more they read, the better they might become at writing.
Another thing you can do is find a subject in which they are passionate. Give them books and novels on that subject. In time, maybe they will expand their horizons and try other books.
Giving the best answer of what they want. People are searching for some sort of answers and they can sense which article is right for them at one glance. So, quality article answering what they are asking automatically motivates them.
I have found that reading to someone, sometimes will motivate them to read. Of course choose a subject that they will enjoy.. and also yourself.
Reading requires thinking. And thinking is hard work, especially for a kid or teen who already knows everything.
My oldest brother motivated me to read finally when I was in the 7th grade. I was 11 years old reading "The Catcher in the Rye." Haven't stopped since. In fact, just finished my English undergrad at the age of 48.
An English professor one said of encouraging someone to read---it can only happen if they want it. Making someting a desire is the motivation for doing anything. Even reading.
I understand that the younger generation/gadget freaks might be encouraged to read more if they can use electronic means such as a kindle.
The best way to get someone to start reading more is help them find reading material that interests them.
Restrict television watching. I did that with my son way back when he was 10 years old. The first thing he'd do after school is head for the remote control. One day I decided to change the rules. No after school tv anymore. He could only watch tv with the family. It was the best thing I could have done because he became an adament reader. He's 31 now and to this day he's not a huge tv watcher, but he still loves books.
I would like to find a book with a subject that might interest the potential reader, and then write a nice personal few words inside. I think by doing such, it establishes a special relation between the person and that very book for a variety of reasons, and the recipient will probably, at least, try to read it..
You could give them books about things they are interested in. For most movies there are books. I read a lot of Star Wars books. If they are young then you could reward them for reading the books. Before they get something like a computer game get them to read a book first. Talking about how much you enjoy reading books would also help.
For a young child they could start with comic books. There are superman comic books and there are actual books. Comic books can be a good starting point.
Read to them the first of a fantastic trilogy. They'll get hooked and read the rest for themselves!
If you're referring to children, reading to them from a small age will do the trick while setting the example.
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