How does one successfully (and cost effectively) publish and e book. Also, how profitable is it?
Publishing an e book is easy and free. Publishing a GOOD e book takes a lot more work. How profitable it is depends on how good the book is, and how good you are at marketing the book (or getting someone else to help you market your book).
First, write a good book, and have others (a writers group or such) read and critique it. Then go to a site like Smashwords.com and read and follow their instruction manuals. Then begin marketing.
You can also try Leanpub. That's where I'm going to publish. A site designed for writers who want to publish.
As neildabb says, publishing a book is easy, publishing a good book, e or otherwise, takes a lot more work. But even if you publish the perfect book, it won't sell if nobody knows its there. Alternatively and as has been proven many times, you can publish a total load of drivel that will sell in the thousands because it is hyped and promoted and marketed and advertised so much that you can't escape the thing.
Publishing is not the problem, marketing is the key to success and this is harder for the small publisher or author/self publisher to achieve.
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