A well-founded rumour or news that the company is going to receive huge orders will be attractive. For example Steelcast receiving orders from US Railways. If the company is able to strike a joint venture with majority stake with a well reputed foreign company, it will also push up its stock price. Any rumour of a turn around will also attract the company's shares to the investors. Expansion, modernization and diversification will also attract attention as a Rights issue may come. Any rumour of an impending bonus issue will also attract attention but the book value of the company should be high enough to confirm this news.
For an established company that has been beaten down, I like to look at how much cash the company has, and how they're responding to the challenges. I think of Nokia in this case.
It's still loaded with cash, has entered a meaningful business relationship with Microsoft, is cutting back on costs, and has a very good plan in place, if they can execute it.
The fact that many analysts continue to beat them down is also a good sign. They have the pieces in place and in play to reward those will to take a mid-term risk on them.
These are the types of qualities I look for, especially in a company with a track record that can be examined.
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