I have another quick announcement. We are retiring the option to use keywords in Amazon Capsules. Starting later today, you will have to choose a specific product to display going forward when you add an Amazon Capsule to new articles.
We are offering a 30 day grace period for articles with existing keyword-selected products. We recommend taking a look at those articles and editing your product capsules to ensure that each contains the ASIN or Amazon product URL for the specific item you want to offer for sale. Once the grace period is up, Amazon Capsules will automatically display whatever product is currently showing up from the keyword search. Please let us know if you have any questions!
We have found that using keywords to display products almost always results in those products not conforming to our current standards for inclusion, which results in them being snipped or the articles being moderated. Basically we don't want to provide authors with options that make articles worse rather than better.
Amazon is completely useless at moderating products attributed to certain categories (i.e. proxy for keywords) and consequently there are all sorts of irrelevant products which can appear using the "suggest" facility.
I've always used very precise products that I know about and Amazon IMO works much better as a result as you know the product is ALWAYS related to the content.
Is there not a way that the team can come up with software that will tell writers which articles have key word ads on them? In the beginning I used them often, but don't think I have many now. However, sorting through 115 articles to find the is going to be a lot of work. How about some help!
The problem with this is that if the product you have selected suddenly is no longer available you are left with a blank and there is no way to know that this product is no longer on Amazon (or you just can't buy it any more) unless you go through your hubs at regular intervals to check that all your products are still there.
But as Christy says, the product that shows at the end of the grace period would be shown permanently on the hub. If you were happy choosing keywords this should not really be a problem since it was the same product that was showing up anyway.
I think it depends on how specific your keyword is and how many products there are for that keyword so maybe it works for some situations and not others. In some cases where there are a lot of products then I would rather put a keyword in in case one specific product becomes unavailable.
I went to bed after posting my above comment. So, sorry for being late here to acknowledge your answer.
I generally search the product with keyword and add it if it suits my topic, otherwise not. But, now as per your post, it seems that if the Amazon product goes out of stock, they can put some other product there according to the keyword even if it does not relate to my topic. Is it so?
Yes, that is the case. If you have used keywords and the product becomes unavailable, Amazon will replace it with a different product, sometimes one that is not appropriate, depending on how specific your keywords were.
As Christy said, they will not change if you selected a specific product by ASIN or url. But what can happen is the product will no longer show up if it is not available.
When you use a keyword you aren't selecting a product. Instead of entering the ASIN or url for the product, you enter words you think will display the correct product. If you haven't done this you have nothing to worry about.
The upside is, by using a keyword something will always show up. If one product sells out or is no longer available, something else will take its place.
The downside - which greatly outweighs the upside - is you can end up with some pretty goofy matches. As Will said, Apple TV on an apple pie recipe. That's not good.
None of this matters now, since we won't be able to do it anymore anyway.
This update is one of the only changes that makes a great deal of sense. How can you promote personally a product that you don't even know is going to show up? Specific products are the way to go and always have been!