I'm still learning SEO techniques. I've learned how to search for keywords using inverted commas, which I suppose is to find those exact keywords. I found a keyword that had 100,000 results without inverted commas, but only 22,000 with. Search traffic for this keyword being 40,000 made it worth writing about. I wrote the article using those keywords, and published it. Within 4 hours it was number 7 on google out of the 22,000 inverted commas keyword, and nowhere to be found without the inverted commas. Can someone explain to be the significance of this? The average google searcher is not going to use inverted commas round their search. I've got it wrong again, haven't I?
Well TJ, all the experts must be busy or sleeping. Yes there is a difference when using inverted commas, but I can't remember what it is - I was probably told it yesterday but my memory is kinda goosed these days!
Si, claro! Feel stupid now, thought you meant you didnt know what'quotation marks' were round a search. Sorry 'inverted commas' is what I was taught they were at school, but yeah they are quotation marks and what I want to know is what purpose they serve when a searcher doesn't use them.
Using inverted commas in Google search means that Google will search for that exact phrase. for instance
A search for Shopping in France
Could bring up sites about shopping, france, and shopping in france.
Searching for "Shopping in France" would much more likely just bring up searches about shopping in france because it would be searching for Shopping in France, not each keyword individually.
If however your page is showing up in Google (Check SERPS with scroogle.org (NOT.com, thats a porn site)) with the quotation marks as part of the search string then it's all good However people will not search for a single keyword with inverted commas, only key phrases.
I'm getting more confused as the night goes on... There is no inverted commas or quotation marks round my text LOL. I put them round my keywords in a google search and compared the result to a google keyword tool search.
Right, got that. So if you put an exact phrase or keyword phrase into adsense keyword tool and find a high search, but then put these words into google search and find an even higher result number, you'd forget writing about the article because you know the market is saturated already. Quotation marks around your search term lowers the number you see, but at the end of the day it's only a game of luck? Really the market is saturated regardless of quotation marks?
I know I'm weird, but when I run a search for anything that is more than one word, I always enclose phrases in quotation marks. I may have 2-3 different phrases in the search box, with each phrase in its own set of quotation marks. I'm talking about me, as an internet user, searching for something I want to find. Not to investigate keywords or SEO or anything else like that.
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