Getting Started on HubPages Step #3 - Create Multiple Hubs Around a Topic

So you've created a great, useful, interesting, unique Hub (step 1), and you've done your best to promote it to others (step 2) ... what's next? The final piece in the traffic puzzle is to create a number of Hubs around a single topic. Think of this as a numbers game: the more Hubs you have out there on a certain topic, the more possible entry points there are for readers into your entire pool of Hubs. Simply put: the more you publish, the more readers you get!

Search engines like multiple, clustered articles on a certain topic, too. It's an example of the whole being greater than the sum of its parts: a multiplier effect.

Let's take a look at an example. Let's say you wanted to write about remodeling a kitchen. Should you make one big kitchen remodeling Hub (Case 1) or 10 different Hubs (1 about each specific remodeling project)?

• Remodeling a Kitchen (including guides on building cabinets, design, plumbing, appliances, countertops, etc...)

1. Inspirational Design Ideas for Your Kitchen
2. Redesigning Your Kitchen
3. DIY Kitchen Remodeling vs. Hiring a Contractor
4. Old Appliance Disposal Options
5. High End vs. Inexpensive Appliances
6. The 5 Most Popular Types of Countertops
7. Kitchen Flooring: Tile vs. Cement vs. Linoleum
8. Creative Backsplash Ideas
9. Choosing the Best Refrigerator for a Family
10. Stainless Steel vs. Copper vs. Porcelain Kitchen Sinks

We suggest Case 2: A bunch of focused, more specific Hubs. Here's why:

The Case 1 "megaHub" will only really attract visitors and search engine traffic for people looking for "kitchen remodeling", and maybe just a few for the projects you've said are included, like "countertops" and "appliances". Google or Bing, the most popular search engines, will conclude that you've created one really great resource on "kitchen remodeling."

Keep in mind that with more general terms, you will be competing with a much larger pool of pages and websites, so even if you have created a thorough, all-inclusive guide, you may still be buried amidst a litany of other how-to guides and major websites.

However, in Case 2, Google or Bing will send people looking for those specific types of kitchen remodeling projects ("appliance disposal," "copper vs. stainless steel sink," "backsplash ideas," etc), and a little looking for the general term "kitchen remodeling." In fact, with each additional specific kitchen remodeling project Hub, you're more likely to have search engines send you traffic for people looking for "kitchen remodeling," all the more reason to write even more Hubs on the subject.

It's frankly difficult to read, or even find what you're looking for, on a very, very long Web page. Instead, give each discrete topic its own two legs to stand on: its own Hub. Each topic is bite-sized and easier to read.

If people interested in the general topic want to read all you have to offer, you can group all of your related Hubs into a Group. It will allow your related Hubs to be presented as links at the bottom of each Hub in the Group, so visitors can browse through all the Hubs in the series.

You can create Groups and cluster your Hubs within them using the Manage Groups tool.

Although it is ideal to break larger Hubs into multiple Hubs on more specific topics, you should not compromise quality and attention to detail. If you create a specific Hub on a topic, it should include concrete, useful information (as well as photos, videos, tables, links, and any other relevant media) and should explore its topic in depth.