According to Google Analytics, I got 92 pageviews last Monday and earned .32. Yesterday I got 161 pageviews and earned only .20. Why the discrepancy?
I guess you earn less for views you get on a weekend? Maybe?
The CPM (cost per millie, or a thousand views) varies quite a lot from day to day for everybody. For one thing, some topics have better paying ads than other topics. The CPM for Monday must have been better than the CPM for yesterday.
It is possible that on Monday your views were concentrated on pages that had better paying ads, while yesterday you had a lot of views on a page with fewer ads. I don't know if you published a new hub. New hubs get a lot of views from your followers, the hub hopper, and possibly from social media, if you share them, but no ads are displayed while the hub is being assessed, so those views don't count towards your earnings.
Having said all that, I have also noticed that my CPM is often lower when my views increase, and I can't explain it by any of the above reasons. One thing I've always wondered is whether there is a limit on "high paying ads". An advertiser usually sets a budget, so their ad will be displayed only a certain number of times. Most sites will choose to display the higher paying ads first, but when these "run out", they will use the lower paying ads. So possibly, if you have a lot of views, you run out of your allocated high paying ads, and your hubs start displaying the cheap ones so your CPM becomes lower.
I must admit that I don't have any evidence that the above is true, I am just thinking aloud.
First check they are measuring the same "day". then look at your CPM (payment per 1000 hits).
It all depends on where the ads appear in your hubs.
You only get paid for 'impressions', which means you only get paid when an ad has been displayed on the reader's screen. Readers usually decide within seconds of landing on your page whether or not they're going to keep reading it. So if the ads appear further down the page and your reader didn't scroll down that far, then you won't get paid for that page view because no 'impression' of the ad occurred.
So it's ideal to arrange your hubs in a way where the ads appear 'above the fold' (the part of your hubs that appears on the page after it loads before the reading scrolls down the page).
You have 6 hubs where the ads don't appear above the fold, and many others where only part of the ads appear (I'm not sure if you get paid for 'part impressions).
So if you were paid more on a day with less views it's probably because you got more page views on hubs in which the ads appear 'above the fold'.
Note: This only applies to ads in the HP adprogram, not Google adsense ads which only generate revenue when someone clicks on them.
Thanks sleepylog, I;ll take a look at my Hubs and rearranging them so I can have more ads "above the fold"
Not that you can do much in HP to accomplish that, but never forget that google likes content, not ads, above the fold. Google Adsense may not, but the google search engine most definitely does and will penalize a page (and site) for too many ads too early on the page.
Thanks wilderness. I'm glad you posted that
True but one ad above the fold won't make much of a difference in search rankings. My top performing hub has an ad above the fold and comes in first in google search results. It's the one about celebrity divorce predictions for 2013. Try it out for yourself to see that I'm telling the truth. Just google 'celebrity divorce predictions for 2013'.
No it won't. Not only do we have a banner ad across the very top, but (if we allow it and I always do) another ad to the right of the first text capsule.
There doesn't seem to be a problem with that at all, but put another half dozen in and I think you'll get a reaction from google.
I agree, but it's all relative to the amount of content. If you only have a couple of lines of text and the rest is ads then yes, Google will rank it low, but if your hub has quality content and a lot of it then the same number of ads won't have that much of a negative effect. After all Google DOES make money from its adworks program so why would they penalize quality websites that display just a few ads? It wouldn't make sense for them to do so.
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