I need some words - marketing words - effective words for a package. I created a card game years ago and have about 200 copies left that I want to sell during February because my game is related to Presidents.
I'm re-doing the packaging and am struggling with the wording. I have a very small space (the size of a playing card)
This is a very challenging game, BUT I've seen 10 year olds play it easily and learn the order of the Presidents.
SO, what is more appealing on a package for you as a parent or a shopper for a game for yourself. I market it on Amazon and will try for school organizations and President museums.
I only have space for about 13 characters in a small font
Any other ideas? Help me stop perseverating on this with you ideas! Pleeeeeeeze - I'm driving myself crazy!
Can you supply a simple tutorial? Like how many cards, players and basic how to? I need a visual of the game so I can help you. I write sales copy sometimes so I may be able to come up with something catchy.
Cardisa, Thank you so much. I'm never quite sure how much I can say here on hubpages with the "overly promotional" policy. (I understand that's for hubs, but still it holds me back.) But, what the heck. We have an online version and the decks of cards that I'm trying to sell. The decks on Amazon can be seen here: http://www.amazon.com/Obama-Solitaire-n … B001O2WCO0
The online game is here: http://www.amazon.com/Obama-Solitaire-n … B001O2WCO0 (I am in the process of converting our 20 year old website, so my linking is off on these pages, but you can get the idea of how the game is played from here. This is my concept and my husband implemented the online software. However, as I said, I need to get the decks that I have sold in February (Presidents' month) and move one.
oh and I forgot
The game can be played by a variety of ages.
Do I say
"10 to Adult"
Fun for All Ages"
"10 to 110" ?????????????
Oh, Do I want to say "Brain Builder" ? That's not very pretty though
Try something like, "Game which exercises your brain".
If you think that the age of 10 will do that then lower it to maybe 8. How does that sound? If I remember right, I believe that you are older than 10 for High School. Plus, they have their own minds about what they want to do so it might not make a difference.
Putting an age limit on a "learning " game will shoot yourself in the foot. We know a 10 year old is NOT your market, your market is a 35 years old with a 10 year old child. the benefit is to help their child know the presidents better.
All parents think their child is smart. and they want the best advantages they can get for them If they want to help their child learn the president and they feel they are ready, don't let an age stamp on the box turn away a percentage of possible buyers.
The packaging has to appeal first to the Child, the Marketing message has to appeal to the parent. don't confuse the 2.
Like Cardisa said, you can easily do a tutorial ( video) to sell its virtues to the parents so they understand how it works.
You have to "claim a mountain" so to speak. is it a game? or is it a teaching device? Games are just games. A teaching device can be fun, but it has more value. Parents will pay more for a teaching device.
Thank you so much ChicagoPhotos. I put links on my to Cardisa. I like the "claim a mountain" concept. I have so many mountains, but the one unifying element is teaching/learning. I don't like the word edutainment, but that kinda puts it in a nut shell.
I think you're exactly right about parents thinking their child is smart enough for anything and thus, why limit the age. A ten-year old was with his parents at a political convention where we had a booth. I told him to play the game and come back to our booth when he knew the order of the Pres. Twenty minutes later he came back and recited them! He was really proud.
Oh, this is such a hot topic for me. I LOVE this part of marketing. So Billie first thing you do is do 1 million dollars worth of research into the right words. OR Look up the products that appeal to the same audience of parents you are looking to sell to and see what descriptive words they use. Go to a few sites that sell to your target and wee how they phrase things. That will narrow down the word search quickly.
Figure out what language your market listens to and use those words to market your deck of cards. So many people try to sell the wrong item to the wrong group of people, then they think something is wrong with the product.
So who is your market? and what other products do they buy?
right now you are asking a bunch of people who are not in your market what might work. The results may not be pretty.
by Joanna Chandler3 years ago
Hi can anyone here tell me of a good honest publisher I can sell my book throughI wrote a book by the name of 'Stepping Stones" by : Abigail J. Chandler I published it via "feedaread.com" September 2013...
by Peeples3 years ago
What is the optimal age to teach reading?I know that reading on a daily basis is important, but at what age is it best to start attempting to teach HOW to read to a child?
by dobo7005 years ago
How do I help my 15 year old son to decided what he wants to do with his life?He wants to go to college but has no idea what to do. Who should he be talking to?
by Yvette Stupart PhD3 years ago
How do you help your child deal with bullying at school?Bullying is widespread in many schools, and if your child is being bullied it could affect his or her well-being.
by Clayton Hartford4 years ago
Should spanking be an option?As a parent of a 2 1/2 year old boy, should spanking be a form of punishment? My wife says in only extreme cases, such as if he runs out the door and into the parking lot. But I...
by H C Palting4 years ago
Should a 6 year old be suspended from school for pretending a pencil was a gun?Was the child just being a child and using his imagination, pretending to be a Marine like his father, or was this an overreaction by the...
Copyright © 2018 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.