Marketing Help

1. 84

   Billie Kelpinposted 10 years ago

   I need some words - marketing words - effective words for a package.  I created a card game years ago and have about 200 copies left that I want to sell during February because my game is related to Presidents.
   
   I'm re-doing the packaging and am struggling with the wording.  I have a very small space (the size of a playing card)
   This is a very challenging game, BUT I've seen 10 year olds play it easily and learn the order of the Presidents. 
   
   SO, what is more appealing on a package for you as a parent or a shopper for a game for yourself.  I market it on Amazon and will try for school organizations and President museums.
   
   I only have space for about 13 characters in a small font
   
   "Learning Fun"
   
   "Challenging!
   Fun!"
   
   Unique! Fun!
   
   Any other ideas?  Help me stop perseverating on this with you ideas!  Pleeeeeeeze - I'm driving myself crazy!
   
   Thank you.

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   1. 88

      Cardisaposted 10 years agoin reply to this

      Can you supply a simple tutorial? Like how many cards, players and basic how to? I need a visual of the game so I can help you. I write sales copy sometimes so I may be able to come up with something catchy.

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      1. 84

         Billie Kelpinposted 10 years agoin reply to this

         Cardisa,  Thank you so much.  I'm never quite sure how much I can say here on hubpages with the "overly promotional" policy. (I understand that's for hubs, but still it holds me back.)  But, what the heck. We have an online version and the decks of cards that I'm trying to sell.  The decks on Amazon can be seen here: http://www.amazon.com/Obama-Solitaire-n … B001O2WCO0
         The online game is here: http://www.amazon.com/Obama-Solitaire-n … B001O2WCO0    (I am in the process of converting our 20 year old website, so my linking is off on these pages, but you can get the idea of how the game is played from here.  This is my concept and my husband implemented the online software.  However, as I said, I need to get the decks that I have sold in February (Presidents' month) and move one.

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2. 84

   Billie Kelpinposted 10 years ago

   oh and I forgot
   The game can be played by a variety of ages. 
   Do I say
   "All Ages"
   "10 to Adult"
   Fun for All Ages"
   "10 to 110"  ?????????????

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3. 61

   The Examiner-1posted 10 years ago

   Try "For ages 10 and up".

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   1. 84

      Billie Kelpinposted 10 years agoin reply to this

      Examiner - THANKS!  I'm worried though that I might lose high school kids is I put that bottom limit on it .  What do you think?

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4. 84

   Billie Kelpinposted 10 years ago

   Oh, Do I want to say "Brain Builder" ?  That's not very pretty though

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5. 61

   The Examiner-1posted 10 years ago

   Try something like, "Game which exercises your brain".

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   1. 84

      Billie Kelpinposted 10 years agoin reply to this

      Thanks again.  I'll use that in my text.

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6. 61

   The Examiner-1posted 10 years ago

   If you think that the age of 10 will do that then lower it to maybe 8. How does that sound? If I remember right, I believe that you are older than 10 for High School. Plus, they have their own minds about what they want to do so it might not make a difference.

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7. 69

   ChicagoPhotosposted 10 years ago

   Putting an age limit on a "learning " game will shoot yourself in the foot.  We know a 10 year old is NOT your market, your market is a 35 years old with a 10 year old child.  the benefit is to help their child know the presidents better.
   
      All parents think their child is smart. and they want the best advantages they can get for them If they want to help their child learn the president and they feel they are ready, don't let an age stamp on the box turn away a percentage of possible buyers.
   
   The packaging has to appeal first to the Child, the Marketing message has to appeal to the parent.  don't confuse the 2.
   
   Like Cardisa said,  you can easily do a tutorial ( video) to sell its virtues to the parents so they understand how it works.
   
   You have to "claim a mountain" so to speak. is it a game? or is it a teaching device?    Games are just games.  A teaching device  can be fun, but it has more value.   Parents will pay more for a teaching device.

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   1. 84

      Billie Kelpinposted 10 years agoin reply to this

      Thank you so much ChicagoPhotos.  I put links on my to Cardisa.  I like the "claim a mountain" concept.  I have so many mountains, but the one unifying element is teaching/learning.  I don't like the word edutainment, but that kinda puts it in a nut shell. 
      
      I think you're exactly right about parents thinking their child is smart enough for anything and thus, why limit the age.  A ten-year old was with his parents at a political convention where we had a booth.  I told him to play the game and come back to our booth when he knew the order of the Pres.  Twenty minutes later he came back and recited them! He was really proud.

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8. 69

   ChicagoPhotosposted 10 years ago

   Oh, this is such a hot topic for me. I LOVE this part of marketing.   So Billie first thing you do is do 1 million dollars worth of research into the right words. OR  Look up the products that appeal to the same audience of parents you are looking to sell to and see what descriptive words they use.  Go to a few sites that sell to your target and wee how they phrase things.  That will narrow down the word search quickly. 
   
   Figure out what language your market listens to and use those words to market your deck of cards.  So many people try to sell the wrong item to the wrong group of people, then they think something is wrong with the product. 
   
   So who is your market?  and what other products do they buy?
   
   right now you are asking a bunch of people who are not in your market what might work.  The results may not be pretty.

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