Anyone noticed it is Christmas?? Do you think that affects earnings?

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   LeanManposted 9 years ago

   Lots of people are complaining about lost traffic, reduced CPMs and other things. Often blaming it on the changes to the site....
   
   People seem to forget that it is Christmas! This is going to change the behavior or both the people that search for your information and the advertisers.
   
   I am expecting a massive drop in traffic and earnings; most of my stuff is business related. So that means I get most of my visitors Monday to Friday while they are sat at their desks. It also tails off massively when it is holiday time as people are away from work or they are searching for gifts rather than work.
   
   I am sure that those people that have Christmas related hubs will have seen a surge in traffic - not surprising?
   
   Less people will be online - they are shopping, visiting family, recovering from Christmas party hangovers etc.
   
   Advertisers that will see a massive drop in sales over Christmas will either reduce their advertising or stop it so you will see a fall in CPM. While Toys R US may increase their advertising.....
   
   Merry Christmas everyone.... Enjoy your family and friends and stop worrying about HP....

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      LasanthaWposted 9 years agoin reply to this

      It is a general theory that you must always diversify your business. Diversification will help you to escape from various environmental factors that affect your business such as political, economic, social and technological factors. If you cater to only one or two segments, definitely your business might be affected by these factors.
      So, write hubs about various topics. Then Christmas will not affect your earnings.

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      paradigmsearchposted 9 years agoin reply to this

      Agreed. I'm reserving all my heart attacks for the new year.

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   Mark Ewbieposted 9 years ago

   My page about a Xmas stickman nearly saw a visitor this month although they back-arrowed before the page had loaded.
   
   Meanwhile my other page about a stickman who likes sitting on the beach browsing the Amazon gift catalogue for merchandise relating to summer expenditure gets no visitors in any season.
   
   I can't understand it.
   
   Fortunately I am extremely stupid.

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      paradigmsearchposted 9 years agoin reply to this

      

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   Sue Adamsposted 9 years ago

   For me, traffic is down but earnings are up.

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   aesta1posted 9 years ago

   My gift hubs are getting traffic and earnings while my other hubs barely see visitors but it is only for the season. I suppose diversification helps.

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   The Examiner-1posted 9 years ago

   It is not Christmas for another 11 days. Ten if you go to Christmas Eve.

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