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Quick Update on Header Bidding - Facebook added

  1. Paul Edmondson profile image
    94
    Paul Edmondsonposted 6 months ago

    Header bidding has lifted yields. This week we added Facebook as a buyer to HP Ads. While they're buying a small number of impressions, as one of the two major players in the ad ecosystem we were pleased to add them.

    1. puter_dr profile image87
      puter_drposted 6 months agoin reply to this

      That is a positive way to end the week.

    2. bravewarrior profile image91
      bravewarriorposted 6 months agoin reply to this

      Awesome, Paul! Everybody and his brother is on FB and everyone's page has ads on them. This is a big step in upping the ante.

    3. viryabo profile image86
      viryaboposted 6 months agoin reply to this

      That's wonderful Paul.

    4. Ashish Dadgaa profile image57
      Ashish Dadgaaposted 6 months agoin reply to this

      @Paul Edmondson,

      Wow, that's great news.
      Congratulations to HubPages Family.

      1. Venkatachari M profile image44
        Venkatachari Mposted 6 months agoin reply to this

        What is this Header Bidding?

        1. Glenn Stok profile image100
          Glenn Stokposted 6 months agoin reply to this

          Header Bidding is a method where advertisers get to place an advance bid for advertising space. It's a way publishers such as HubPages can get more money for the ads.

          1. Venkatachari M profile image44
            Venkatachari Mposted 6 months agoin reply to this

            Thanks for the reply, Glenn.

          2. cmoneyspinner1tf profile image86
            cmoneyspinner1tfposted 6 months agoin reply to this

            Thank you.  Such a clear explanation.  Much appreciated.

          3. Thelma Alberts profile image89
            Thelma Albertsposted 6 months agoin reply to this

            Thanks for the heads up. So much appreciated.

    5. Terrielynn1 profile image94
      Terrielynn1posted 6 months agoin reply to this

      That's great news, congrats.

  2. paradigmsearch profile image91
    paradigmsearchposted 6 months ago

    Facebook is generally a mess, so expect reporting delays. However, yep, happy to take their money. big_smile

  3. Randy Godwin profile image93
    Randy Godwinposted 6 months ago

    Kewl beans!

  4. Peggy W profile image92
    Peggy Wposted 6 months ago

    Sounds like a positive move.  Congrats!

  5. Jan Saints profile image88
    Jan Saintsposted 6 months ago

    Great! Now to AppNexus!

  6. srirad0675 profile image84
    srirad0675posted 6 months ago

    Congratulations!

  7. Patty Inglish, MS profile image94
    Patty Inglish, MSposted 6 months ago

    Sounds like hard work at HP is bringing in results. Thanks, Paul!

  8. Venkatachari M profile image44
    Venkatachari Mposted 6 months ago

    I can't understand what is "Header Bidding".

    Is it the ad place at the top of your page?

  9. Coffeequeeen profile image84
    Coffeequeeenposted 6 months ago

    Well that is good news.  Congratulations.  smile

  10. Chuck profile image90
    Chuckposted 6 months ago

    Great news Paul.  Thanks to the HubPages staff for the great work in driving traffic to HubPages.

  11. cleoaddams profile image91
    cleoaddamsposted 6 months ago

    Congrats!

  12. Nell Rose profile image92
    Nell Roseposted 6 months ago

    Nice one!

  13. Beachhopper profile image61
    Beachhopperposted 6 months ago

    Does one still need an Adsense account to make any money here?

    1. Beachhopper profile image61
      Beachhopperposted 6 months agoin reply to this

      I'm gonna go ahead and assume, yes. smile

 
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