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Quick Update on Header Bidding - Facebook added

  1. Paul Edmondson profile image
    90
    Paul Edmondsonposted 2 weeks ago

    Header bidding has lifted yields. This week we added Facebook as a buyer to HP Ads. While they're buying a small number of impressions, as one of the two major players in the ad ecosystem we were pleased to add them.

    1. puter_dr profile image88
      puter_drposted 2 weeks agoin reply to this

      That is a positive way to end the week.

    2. bravewarrior profile image95
      bravewarriorposted 2 weeks agoin reply to this

      Awesome, Paul! Everybody and his brother is on FB and everyone's page has ads on them. This is a big step in upping the ante.

    3. viryabo profile image87
      viryaboposted 2 weeks agoin reply to this

      That's wonderful Paul.

    4. Ashish Dadgaa profile image81
      Ashish Dadgaaposted 2 weeks agoin reply to this

      @Paul Edmondson,

      Wow, that's great news.
      Congratulations to HubPages Family.

      1. Venkatachari M profile image82
        Venkatachari Mposted 2 weeks agoin reply to this

        What is this Header Bidding?

        1. Glenn Stok profile image94
          Glenn Stokposted 2 weeks agoin reply to this

          Header Bidding is a method where advertisers get to place an advance bid for advertising space. It's a way publishers such as HubPages can get more money for the ads.

          1. Venkatachari M profile image82
            Venkatachari Mposted 2 weeks agoin reply to this

            Thanks for the reply, Glenn.

          2. cmoneyspinner1tf profile image84
            cmoneyspinner1tfposted 6 days agoin reply to this

            Thank you.  Such a clear explanation.  Much appreciated.

          3. Thelma Alberts profile image87
            Thelma Albertsposted 5 days agoin reply to this

            Thanks for the heads up. So much appreciated.

    5. Terrielynn1 profile image87
      Terrielynn1posted 2 weeks agoin reply to this

      That's great news, congrats.

  2. paradigmsearch profile image86
    paradigmsearchposted 2 weeks ago

    Facebook is generally a mess, so expect reporting delays. However, yep, happy to take their money. big_smile

  3. Randy Godwin profile image93
    Randy Godwinposted 2 weeks ago

    Kewl beans!

  4. Peggy W profile image93
    Peggy Wposted 2 weeks ago

    Sounds like a positive move.  Congrats!

  5. Jan Saints profile image86
    Jan Saintsposted 2 weeks ago

    Great! Now to AppNexus!

  6. srirad0675 profile image92
    srirad0675posted 2 weeks ago

    Congratulations!

  7. Patty Inglish, MS profile image88
    Patty Inglish, MSposted 2 weeks ago

    Sounds like hard work at HP is bringing in results. Thanks, Paul!

  8. Venkatachari M profile image82
    Venkatachari Mposted 2 weeks ago

    I can't understand what is "Header Bidding".

    Is it the ad place at the top of your page?

  9. Coffeequeeen profile image87
    Coffeequeeenposted 2 weeks ago

    Well that is good news.  Congratulations.  smile

  10. Chuck profile image85
    Chuckposted 2 weeks ago

    Great news Paul.  Thanks to the HubPages staff for the great work in driving traffic to HubPages.

  11. cleoaddams profile image76
    cleoaddamsposted 2 weeks ago

    Congrats!

  12. Nell Rose profile image90
    Nell Roseposted 2 weeks ago

    Nice one!

  13. Beachhopper profile image60
    Beachhopperposted 5 days ago

    Does one still need an Adsense account to make any money here?

    1. Beachhopper profile image60
      Beachhopperposted 3 days agoin reply to this

      I'm gonna go ahead and assume, yes. smile

 
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