Quick Update on Header Bidding - Facebook added

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  1. Paul Edmondson profile imageSTAFF
    Paul Edmondsonposted 9 months ago

    Header bidding has lifted yields. This week we added Facebook as a buyer to HP Ads. While they're buying a small number of impressions, as one of the two major players in the ad ecosystem we were pleased to add them.

    1. puter_dr profile image86
      puter_drposted 9 months agoin reply to this

      That is a positive way to end the week.

    2. bravewarrior profile image92
      bravewarriorposted 9 months agoin reply to this

      Awesome, Paul! Everybody and his brother is on FB and everyone's page has ads on them. This is a big step in upping the ante.

    3. viryabo profile image86
      viryaboposted 9 months agoin reply to this

      That's wonderful Paul.

    4. Ashish Dadgaa profile image20
      Ashish Dadgaaposted 9 months agoin reply to this

      @Paul Edmondson,

      Wow, that's great news.
      Congratulations to HubPages Family.

      1. Venkatachari M profile image35
        Venkatachari Mposted 9 months agoin reply to this

        What is this Header Bidding?

        1. Glenn Stok profile image97
          Glenn Stokposted 9 months agoin reply to this

          Header Bidding is a method where advertisers get to place an advance bid for advertising space. It's a way publishers such as HubPages can get more money for the ads.

          1. Venkatachari M profile image35
            Venkatachari Mposted 9 months agoin reply to this

            Thanks for the reply, Glenn.

          2. cmoneyspinner1tf profile image83
            cmoneyspinner1tfposted 9 months agoin reply to this

            Thank you.  Such a clear explanation.  Much appreciated.

          3. Thelma Alberts profile image90
            Thelma Albertsposted 9 months agoin reply to this

            Thanks for the heads up. So much appreciated.

    5. Terrielynn1 profile image94
      Terrielynn1posted 9 months agoin reply to this

      That's great news, congrats.

  2. paradigmsearch profile image89
    paradigmsearchposted 9 months ago

    Facebook is generally a mess, so expect reporting delays. However, yep, happy to take their money. big_smile

  3. Randy Godwin profile image92
    Randy Godwinposted 9 months ago

    Kewl beans!

  4. Peggy W profile image97
    Peggy Wposted 9 months ago

    Sounds like a positive move.  Congrats!

  5. Jan Saints profile image87
    Jan Saintsposted 9 months ago

    Great! Now to AppNexus!

  6. srirad0675 profile image84
    srirad0675posted 9 months ago

    Congratulations!

  7. Patty Inglish, MS profile image92
    Patty Inglish, MSposted 9 months ago

    Sounds like hard work at HP is bringing in results. Thanks, Paul!

  8. Venkatachari M profile image35
    Venkatachari Mposted 9 months ago

    I can't understand what is "Header Bidding".

    Is it the ad place at the top of your page?

  9. Coffeequeeen profile image84
    Coffeequeeenposted 9 months ago

    Well that is good news.  Congratulations.  smile

  10. Chuck profile image92
    Chuckposted 9 months ago

    Great news Paul.  Thanks to the HubPages staff for the great work in driving traffic to HubPages.

  11. cleoaddams profile image90
    cleoaddamsposted 9 months ago

    Congrats!

  12. Nell Rose profile image91
    Nell Roseposted 9 months ago

    Nice one!

  13. Beachhopper profile image59
    Beachhopperposted 9 months ago

    Does one still need an Adsense account to make any money here?

    1. Beachhopper profile image59
      Beachhopperposted 9 months agoin reply to this

      I'm gonna go ahead and assume, yes. smile

 
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