Header bidding has lifted yields. This week we added Facebook as a buyer to HP Ads. While they're buying a small number of impressions, as one of the two major players in the ad ecosystem we were pleased to add them.
That is a positive way to end the week.
Awesome, Paul! Everybody and his brother is on FB and everyone's page has ads on them. This is a big step in upping the ante.
That's wonderful Paul.
@Paul Edmondson,Wow, that's great news. Congratulations to HubPages Family.
What is this Header Bidding?
Header Bidding is a method where advertisers get to place an advance bid for advertising space. It's a way publishers such as HubPages can get more money for the ads.
Thanks for the reply, Glenn.
Thank you. Such a clear explanation. Much appreciated.
Thanks for the heads up. So much appreciated.
That's great news, congrats.
Facebook is generally a mess, so expect reporting delays. However, yep, happy to take their money.
Sounds like a positive move. Congrats!
Great! Now to AppNexus!
Sounds like hard work at HP is bringing in results. Thanks, Paul!
I can't understand what is "Header Bidding".Is it the ad place at the top of your page?
Well that is good news. Congratulations.
Great news Paul. Thanks to the HubPages staff for the great work in driving traffic to HubPages.
Does one still need an Adsense account to make any money here?
I'm gonna go ahead and assume, yes.
Copyright © 2018 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.