Quick Update on Header Bidding - Facebook added

1. STAFF

   Paul Edmondsonposted 7 years ago

   Header bidding has lifted yields. This week we added Facebook as a buyer to HP Ads. While they're buying a small number of impressions, as one of the two major players in the ad ecosystem we were pleased to add them.

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      puter_drposted 7 years agoin reply to this

      That is a positive way to end the week.

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      bravewarriorposted 7 years agoin reply to this

      Awesome, Paul! Everybody and his brother is on FB and everyone's page has ads on them. This is a big step in upping the ante.

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      viryaboposted 7 years agoin reply to this

      That's wonderful Paul.

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      Ashish Dadgaaposted 7 years agoin reply to this

      @Paul Edmondson,
      
      Wow, that's great news.
      Congratulations to HubPages Family.

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         Venkatachari Mposted 7 years agoin reply to this

         What is this Header Bidding?

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            Glenn Stokposted 7 years agoin reply to this

            Header Bidding is a method where advertisers get to place an advance bid for advertising space. It's a way publishers such as HubPages can get more money for the ads.

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               Venkatachari Mposted 7 years agoin reply to this

               Thanks for the reply, Glenn.

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               cmoneyspinner1tfposted 7 years agoin reply to this

               Thank you.  Such a clear explanation.  Much appreciated.

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               Thelma Albertsposted 7 years agoin reply to this

               Thanks for the heads up. So much appreciated.

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      Terrielynn1posted 7 years agoin reply to this

      That's great news, congrats.

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   paradigmsearchposted 7 years ago

   Facebook is generally a mess, so expect reporting delays. However, yep, happy to take their money.

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   Randy Godwinposted 7 years ago

   Kewl beans!

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   Peggy Wposted 7 years ago

   Sounds like a positive move.  Congrats!

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   Jan Saintsposted 7 years ago

   Great! Now to AppNexus!

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   srirad0675posted 7 years ago

   Congratulations!

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   Patty Inglish, MSposted 7 years ago

   Sounds like hard work at HP is bringing in results. Thanks, Paul!

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   Venkatachari Mposted 7 years ago

   I can't understand what is "Header Bidding".
   
   Is it the ad place at the top of your page?

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   Coffeequeeenposted 7 years ago

   Well that is good news.  Congratulations. 

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    Chuckposted 7 years ago

    Great news Paul.  Thanks to the HubPages staff for the great work in driving traffic to HubPages.

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    cleoaddamsposted 7 years ago

    Congrats!

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    Nell Roseposted 7 years ago

    Nice one!

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    Beachhopperposted 7 years ago

    Does one still need an Adsense account to make any money here?

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       Beachhopperposted 7 years agoin reply to this

       I'm gonna go ahead and assume, yes.

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