We started testing Amazon's Ad Marketplace yesterday on TatRing and Holidappy. This allows Amazon to sit outside of our header bidding wrapper, use their first party data to buy ads from us, but still compete with our header bidding partners (Index Exchange, AppNexus, Facebook etc) and Google Adx via dynamic allocation.
We are especially happy to add Amazon because they bring unique demand and are investing in the publishing ecosystem. This integration is pretty complex, so we are watching it carefully. We expect to roll it out to the entire network in the next two weeks.
I know this is a lot of technical jargon, but what we are really announcing here is we are doing more technical work with a great partner to drive up earnings for everyone.
Woo Hoo! What can I say. You have my respect and admiration. I think I first wrote for Associate Content many years ago, and through the years have written for more sites than I can remember. This is the first and only site where the dedication of the owners, despite frequent bs from Google, just persists in overcoming all obstacles. Plus stands by their writers.
Very excited, especially as I'm trying to figure out how to sell more on Amazon when I'm not much of a salesman.
I've heard lots of good things about Amazon CPM ads on Webmaster World and a similar British forum. A couple of big webmasters I talk to have switched out one Adsense ad unit for an Amazon CPM unit and seen decent earnings from the Amazon unit with negligible effect on Adsense earnings despite dropping a unit.
Those webmasters are backfilling with alternative ads due to patchy fill rate with Amazon, but it sounds like with 'bidding' you are doing something a bit more advanced so won't have that worry about fill rates. Not that that would be much of a worry in the short term considering the time of the year!
Hello to any hubbers who remember me by the way, I like keeping up with what hubpages implements on a technical level so pop in to read quite often! I recognise fewer and fewer names mind you, I was that cocky kid from circa-2009 to 2012.
Yes I remember you, and Patty inglish on this thread. Actually Wesman Todd Shaw and Paradigmsearch too, although I occasionally stumble across a thread from 2010 or something and SO many old names and faces.
I continue to use the HP Ad Program now and then. There's something interesting about Straight AdSense though...
They seem to have come up with some way to better intermesh impression and click modes. My traffic muddles along with impressions and some earnings showing up with them. Then every now and then, a click shows up with a bombshell earnings number along with it. It would be fun to have occasional bombshell clicks show up in the HP Ads Program. I realize it would make the CPM more erratic, but it is already somewhat erratic. So why not make things a little more exciting? Just my random thought for the day
Amazon is a huge buyer of display ads for them selves and others. The Amazon Ad Marketplace is sort of like Adsense in that they buy and sell display ads. Like the other display networks, we are enabling them to buy our inventory.
OK. Thanks...and thanks for all of the hard and innovative work you and the team do to keep this site up and running. I cannot tell you what a difference this has made to my readership and income this past year.
Not for me it didn't. Adsense has brought in more money for me this year than I have ever earned in the past using the HP program. This month, when money should be dropping, even though views are less, Adsense continues to astound me.
Tess, the cool thing about this, if I'm understanding Paul correctly, is that these Amazon ads are going to be like the Google ads - we don't need to put any work into them other than to keep writing. They're not like the capsules (which we can still use sparingly as we have). And I agree, this is a tried and true platform. I'm so grateful for HubPages.
I published a new hub a month ago and it was featured within days but still has yet to be moved to a niche site! I thought it had somehow it had been passed by and finally submitted it to a niche site last night using up one of my opportunities to have another one featured instead.
I know we were warned that a hub would take longer to be featured but I think a wait of three weeks for a move to a niche site is much too long. It would be nice if they could be moved while traffic is still strong closer to publication.
You did not lose an opportunity to feature any new hubs you have written. The team simply has not moved a featured hub to a niche site yet. Three weeks is a long time for a hub to be moved, but it's not unheard of. If they have not moved it by this time, I would do as you have done and submit it myself, or, I'd wait one more week to see if they move it up.
I never expect every single hub that is featured to be moved. If one I think is good isn't moved within a reasonable period of time, I check it to see what I can do to improve it. Often doing this kind of "burps" the moderators into taking action. Good luck!
If I'm understanding Paul correctly, it has nothing to do with anything any of us currently do with Amazon. It is an opportunity for Amazon to place purchased ads on our hubs, just as adsense and others do. And payment for those will come through the Ad Program, not through the HP Amazon program.
Just before the huge crash following the first Panda rollout in 2011 I can remember Hubpages selling advertising directly when they first rolled out hubads.
But "economies of scale" would probably be the problem here, sounds like a good idea in principle but they'd have to hire somebody selling ads and an account manager to deal with advertisers who come on board, or at least one person performing both of those roles... and then you find you've got to achieve 'X' amount in sales to make it worthwhile keeping that 32% that Adsense take to do it all for you, or x% that 'whatever' other network takes to do the same.
I wanted to announce that we rolled out Amazon Ads across all domains yesterday. It looks very promising to be an excellent source of first party demand. The CPMs are very strong on a small set of inventory, but this additional demand will help drive yields through our ad stack.