Don't worry about clicks - what is your conversion factor?

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   yoshi97posted 14 years ago

   Clicks are hits to your pages, but as we all know, clicks don't equate to profits. However, your conversion factor does.
   
   Plainly said, your conversion factor is your number of page hits, divided by the number of clicks you receive in adsense. So, if you received 1000 page hits, and out of those you had 100 clicks, then you had a conversion factor of .1. Multiply that by a hundred and this gives to a 10% conversion factor, which I would consider to be really good.
   
   And why is your conversion factor important?
   
   Well ... if examined over time it gives you an excellent baseline to work off of to determine how well your hubs are profiting.
   
   If you have a really low conversion factor, then your hubs might need some work or you might be writing on topics that don't convert well. If you think this might be the case, then you can go into Google Adsense and individually watch each hub to see whiuch are receiving the clicks and then determine the conversion factor for each hub, to see which are winners ... and which just aren't panning out.
   
   If you find a real high conversion factor on a hub, then congratulations ... you've found an excellent niche to write in, as that one appears to be converting for you.
   
   So, what's your conversion factor for the past 7 days? To find out, do the following:
   
   1. Click 'My Account' above and write down the number below the '7 days' column.
   
   2. Next, click on 'Affiliate Settings' above and then click on 'Check Your Google Earnings' (you already signed up for adsense, right?).
   
   3. Switch the view to last 7 days.
   
   4. Divide the clicks into your '7 days total'
   
   This will give you your conversion factor
   
   Don't share the math here ... just the final result, as it's Google Adsense frowns on sharing click count.
   
   So ... for example ...
   
   I had 100 visits in the past 7 days and I had 10 clicks. That makes my conversion factor .1 or 10%
   
   However, my actual conversion factor is 1.7%, though that's due to the fact that I wrote a lot of topics that are non-conductive to clicks, such as writing topics and topics about hubpages.
   
   Taking those out of the equation, I get a conversion factor of 2.9%. This means I get about 3 clicks for each 100 hits on my hubs.
   
   So, what's a good conversion factor? I can't say for certain, though I imagine 1% should be consider a step in the right direction. I'll allow the pundits to argue that one out, as I am just here to offer a barometer for you to check your earnings vs.  hits revenue.
   
   P.S. Don't add in the hubs you did without ads, as those would work against your conversion factor. After all, if there's no ads on a certain hub, then how could there be clicks.

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      Eaglekiwiposted 14 years agoin reply to this

      Hey Yoshi ,do ya think you could turn this info into a hub ,so I can save it

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2. 70

   lrohnerposted 14 years ago

   If you track your individual hubs in AdSense, it already gives you the conversion rate for each hub -- and the proper rate. What your equation hasn't taken into account is that your AdSense ads are only displayed 60% of the time. In AdSense, that is taken accounted for when displaying the conversion rate (Page CTR).
   
   And just to get the terminology right (because lots of people who have blogs/websites outside of HP do get these confused), 'hits' are not visits, visitors or pageviews. A 'hit' is simply a file that is downloaded from a server. So if your hub has 6 text capsules and 4 photos (hypothetically), one visit to that hub would effectively count as 10 'hits' on HP's server.

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      Eaglekiwiposted 14 years agoin reply to this

      Ohhh good point Irohner ,n heres me gettin all excited translated my 32 cents to $13:20 ,silly kiwi.. hugsss

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         lrohnerposted 14 years agoin reply to this

         Kiwis are not silly.
         
         I say go for gold and make that $13.20 into a hundred bucks!

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            Eaglekiwiposted 14 years agoin reply to this

            I say I like your thinking

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3. 0

   ryankettposted 14 years ago

   Surely you must realise that the CTR is exactly the same thing as your so called 'conversion rate'.
   
   That information is plonked straight in front of your face by both Adsense and Analytics.
   
   If I get 100 views, 1 click, I have a 1% CTR. No questions asked, no other information necessary, I get to see that whenever I want?

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4. 61

   Lisa HWposted 14 years ago

   Does anyone know what a good click-through rate would be?

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