In the ad program for hubpages, what causes the CPM dollar amount to fluctuate s

  1. tylermj23 profile image79
    tylermj23posted 6 years ago

    In the ad program for hubpages, what causes the CPM dollar amount to fluctuate so much daily?

  2. wilderness profile image98
    wildernessposted 6 years ago

    A small percentage of it can be click based, and that can vary widely from day to day as people click or don't.

    In addition, the advertisers change constantly, and pay differing amounts for impressions.  For example, the Drano ads we saw late last year paid very well in certain categories and I saw a large increase in CPM when they were used.  When the contract with Drano ended the CPM promptly dropped.

  3. tylermj23 profile image79
    tylermj23posted 6 years ago

    Ah, thank you for the clarification on CPM. It makes much more sense to me now.

 
working