What is the difference in the rate hubbers are paid?

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  1. Etherealenigma profile image74
    Etherealenigmaposted 6 years ago

    What is the difference in the rate hubbers are paid?

    I looked at my earnings section. It shows number of impressions and CPM, and sometimes the number of impressions are higher, and the cpm is lower, yet the earnings are more. Then again, sometimes the impressions are lower, the cpm is higher and the earnings are more. So it is fluxuating and I'd like to know why that is, and which is it, whether its the cpm or the number of impressions that gives us the best advantage in higher earnings.

  2. Wesman Todd Shaw profile image97
    Wesman Todd Shawposted 6 years ago

    The first thing you must realize is that no hubber not on staff is paid anything at all.

    What the deal is - is simple:  Different subjects will have different adverts (contextual) attached to them.

    If you are like me and like to write about animals - then you should know that those will be LOW PAYING adverts.

    If you write about real estate or investing in gold - those will be HIGH paying adverts, but the competition for those sorts of articles will be INTENSE.

    So hubbers are not paid directly in any way - the hubs we write draw different types of ads, and the different types of ads pay more or less based upon the subject matter.

    Also - a MAJOR thing to understand is that the advertisers who paid to have those ads....they pay more or less on different days and different months.

    In November....advertisers are spending because people are shopping - everyone makes more money in November.

    In January - advertisers are NOT SPENDING much money, so everyone tends to make LESS in that month.

    Nobody is paid any sort of rate - people are either paid per click (with adsense) or paid per impression, and the impressions pay out differently for different subject matter - they are contextual ads, and the subject matter is vitally important in regards to how much the ads pay.

    I hope this has made sense and been useful for you.

  3. Lauryallan profile image78
    Lauryallanposted 6 years ago

    It's really a combination of each. In terms of income from the hubpages adprogram, your talking about 2 halves of the same equation.

    The equation is (Impressions x CPM) / 1000 = earnings.

    If Impressions go up and CPM stays constant then you'll earn more.
    If CPM goes up and Impressions stay constant you'll earn more.
    If Impressions and CPM go up then earnings will go up.

    If one of them goes down and the other goes up, then this will also effect your income. This will depend on how many impressions you actually get. If you get thousands of impressions a day then these fluctuations can result in a significant difference. However, after looking at your account it doesn't look like this is really a factor for now.

    So keep writing more articles and get more traffic. The more traffic you get will result in more impressions. The CPM will change too, depending on what you write about.

    Differences in CPM are because of the topic of your hubs. Depending on how much the click values of the surrounding ads are will effect your CPM. If you write about financial products then people pay more to display these ads. If you talk about movies or tv shows advertisers pay less to display these ads.

    It can be confusing at first but hopefully this makes it a little clearer.

  4. dhannyya profile image81
    dhannyyaposted 6 years ago

    To Lauryallan

    you have made a wonderful answer to this question. I have read several hubs related to hubpage ad program revenue. Your reply only made it clear for me. 1000 thanks.

  5. Etherealenigma profile image74
    Etherealenigmaposted 6 years ago

    Thank you Lauryallan, and Wesman Todd Shaw. You helped clear up my understanding a bit, and this is a little clearer to me now.


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