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Why do CPM rates vary so much from day to day?

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ElleBeeposted 4 years ago
Why do CPM rates vary so much from day to day?

Does anyone else see substantial variances in their CPM on different days? I have had days where my CPM is over $15 (these were days with very low numbers of views) and days where the CPM is barely over $3. Anyone know why these vary so much day to day?
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92
jellygatorposted 4 years ago
I think a lot of it has to do with which of our hubs are being seen most. If it's one where major keywords result in ad placements where vendors are only paying $0.10 it'll be a lot different than if we have tons of views for a hub where our average keyword is worth $15.

Google's cycles/updates, as well as who is advertising with them, probably also affects what ads are getting placed.
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1. 72
  ElleBeeposted 4 years agoin reply to this
  okay that makes a lot of sense. thanks.
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Johnrr631992posted 4 years ago
From what I have seen.. That my CPM fluctuates a lot depending on where my views are at.. Right now at 2,500 views a day average over the last month my CPM has been anywhere from $3-5 dollars.. When my views jump a day to 6-10K my CPM does drop but I have also noticed that on days like that I receive a lot of views from other sites other than Google like Bing, and Yahoo, and from forums, Youtube, and from spread of the word. Therefore these other platforms from my experience tend to lower my CPM than if I received them all from Google.

Either way your CPM will continue to fluctuate daily and this also depends on the ads that are placed on your hubs, and where the traffic comes from.
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