What makes a commercial catch your attention and does it make you more inclined to buy the product?
What makes a radio or TV commercial (advertisement) catchy and does it make you more inclined to buy the product or service? Does having a well-known celebrity help? Does a catchy jingle help?
more natural more better
but it doesnt make me desire to buy it
Personal need at first, and then it is the commercial itself, creative, dynamic or not, but the important thing is the product and the brand. After all, the credit of the business is important to consumers. Sometimes, I have impulsion to buy a dress.
Whether we want to believe it or not - we are ALL influenced by advertising in some means or fashion, which is exactly why so many companies spend BIG money when it comes to catchy and memorable slogans, logos, commercials etc.
My graphic art teacher once told us - half jokingly and half very serious, that as graphic designers we should learn to develop a code of ethics and stick with them, because it is people in our profession that shape the world. We influence people's decisions on everything from what they wear to what they eat and then wash those clothes/plates with
I know as a graphic communications major I learned to pinpoint the more subtle ways advertisements lure you in - the stuff you don't think of from the use of a particular font to certain color schemes, photo angles, page/screen placement etc. This is all in addition to the plays on your emotions and appeals to your needs and desires!
Celebrities and jingles are the obvious ones - it's the subtleties that will get ya! Learning graphic comm has helped me to truly understand just how much sway media/advertisers have over people and it was kind of frightening - interesting though!
The music, if I like it, tends to attract my attention more than anything. I would have said when a lot younger it might have moved me to buy the product or service, but I'm far too cynical now to be moved by those games. As to celebrities. If I'm honest they make me less inclined to buy. I always think when I see a celebrity's smiling mug on the tv advertising, I always think - 'how many thousands of £'s/$'s are they getting paid to try and flog this crap to us?' 'And how much is it adding to the price of the product?' It really puts me off.
I like a commercial that makes me laugh out loud....and no, it doesn't make me more inclined to buy the product but I'll remember the product because of the way I reacted to the commercial. I also like commercials that show kindness...like liberty mutual and the humaine society. they touch my heart.
This is an interesting question because they say, there is no such thing as bad publicity. I disagree with that. If I don't like a celebrity or a jingle, I will boycott the product or store. I like to think that I am not swayed by ads but deep down in the sub conscious I think we all are.
It bothers me to see celebrities endorse a product or a candidate in a political campaign. Who thinks that if it is good enough for them, it must be good enough for me?
I think having a catchy jingle and the product itself will incline me to go out and check on that product. I would research it in full before buying it. Good question!
by ptosis 7 years ago
What makes a video or blog go viral?Have any ideas?
by Grace Marguerite Williams 3 years ago
To all thinkers & other logically inclined folks out there, what makes some people think and actin ways that are contrary to reason, intelligence, and logic? Why do these same people cling to beliefs and mores that have no intellectual basis, acting and thinking at the basest, instinctive...
by Rev Bruce S Noll HMN 6 years ago
What makes us more inclined to help some people and not others?What would cause you to help a homeless person or a stray animal but not a family member who has an issue that somehow just rubs you the wrong way?
by Sophie 6 years ago
What do you think, what makes a hub title catchy?What are your favourite titles that encourages you to read a hub?
by Alecia Murphy 7 years ago
What's your favorite song that you first heard in a commercial or on a television show?You know how you flip channels and stumble upon a catchy song you've never heard before but like. Which song can you not get enough of that you first heard on the tube?
by Cynthia Lyerly 7 weeks ago
What is the meaning of the sideways cross necklace that everyone seems to be wearing?Celebrities from Selena Gomez and JLo all seem to be on this fashion trend in jewelry. Why sideways? Does it mean something or is it just a new take on the cross?
|HubPages Device ID|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Google Analytics|
|HubPages Traffic Pixel|
|Google Hosted Libraries|
|Google AdSense Host API|
|Conversion Tracking Pixels|
|Author Google Analytics|
|Amazon Tracking Pixel|