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Why are some people angry over a multi-racial family being represented in a Cheerios commercial?


The title of the Cheerios commercial is "Just Checking" and a host of negative and astoundingly bad comments followed after it first aired. What's your take?

 

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Alecia Murphy profile image90

Alecia Murphy says

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3 years ago
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    H C Palting (Express10) 3 years ago

    This thinking is very backwards and counterproductive. Many of the people who are racist would never have the intestinal fortitude to admit it when asked. Yet, online many people become very bold in this regard. Many comments online reflect this.

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Georgianna Lowery (Georgie Lowery) says

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3 years ago
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    H C Palting (Express10) 3 years ago

    I thought it was a cute and funny commercial. When I heard about a racist backlash, I could only think, no, not the Cheerios commercial and bam, that was exactly it.

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IDONO says

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3 years ago
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    H C Palting (Express10) 3 years ago

    Unfortunately in some areas and circles interracial people and families are not accepted or even tolerated. As for the advertisers, I have not seen anywhere near enough ads to feel that interracial people/families are being exploited or overused.


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Mitch Alan says

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3 years ago
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    H C Palting (Express10) 3 years ago

    I agree & there are people who refuse to call themselves hyphenated versions of American but private employers, gov't, and others force it upon them. Despite this, some people are proud about their origins & becoming respectful of others as w


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ElleBee says

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3 years ago
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    H C Palting (Express10) 3 years ago

    Short, sweet, and true. But what does one get out of thinking this way? You don't grab more power/status or cash and it serves as an unnecessary division and trigger for anger and hurt. There are MANY more reasons to no like a person.

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Elena (Lady_E) says

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3 years ago
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    H C Palting (Express10) 3 years ago

    This is one of the reasons I want to travel abroad but many don't hold the same open mindedness for these things...one can only hope that one day they do.

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Shannon (shanmarie) says

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3 years ago
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    H C Palting (Express10) 3 years ago

    I agree but there are some that are attempting to give the makers of Cheerios and moreover interracial families/people major backlash. It is simply sad that people react with anger to interracial people and what is a very cute commercial.

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Paula (fpherj48) says

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3 years ago
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    H C Palting (Express10) 3 years ago

    Smart efforts, but understanding what the real issues are can help a few see that a different person or family is not some insult or threat to them and may even lead to some level of respect or at least tolerance down the line.


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Justsilvie says

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3 years ago
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    H C Palting (Express10) 3 years ago

    You are right, most of the people spewing hatred online don't have the guts to say it to someone's face.


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JThomp42 says

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3 years ago
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    H C Palting (Express10) 3 years ago

    Amen brother JThomp! The majority of people agree that what is more shocking is this backwards thinking is still going on in 2013.


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