AMAZON Capsules: Blue, Grey, or Nothing?

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   Wag The Dogposted 14 years ago

   ryankett and I where talking, and he said that he prefers not to have a background for his Amazon capsules.  I was thinking that they would stand out a bit more with a blue background and that it would help as far as 'hits' go.
   
   For your Amazon capsules, what works best for you?  The choices are, Blue?  Grey?  Or Nothing?
   
   Also, do you know if one setting works better than the other?  Does blue work better than grey, or vise versa?  Or is it better to have no background at all?
   
   What background do you use for your Amazon capsules, and why?

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   Nelle Hoxieposted 14 years ago

   I don't think the color of the Amazon capsules matters at all. What matters is the overall layout of the hub and the flow between marketing copy and product capsules.

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      Wag The Dogposted 14 years agoin reply to this

      Good point, so you do not think that a background helps to catch the readers eye?  I thought that it would, but I also do not want to have them ignore it due to the obvious attempt to cath their eye.  Get what I mean?

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   wyanjenposted 14 years ago

   I'm far from a pro
   But I use a colored background to differentiate the ad copy from the article copy. It seems less spammy to me if the ads are distinctly separate.
   
   I'm not trying to grab attention with the ad, I'm trying to keep the reader's attention with the copy. The ad traffic should take care of itself if your article is written to target people who have an interest in the subject.
   I think.
   
   Like I said, I am a complete beginner here. I have been doing print design and layout for 20 years though. I'm trying to convert my "conventional" layout knowledge into web page layout and I've found many stark differences, so I may be off base with my ad placement ideas.
   
   

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      Nelle Hoxieposted 14 years agoin reply to this

      It's just the opposite with me. I could care less if anyone reads a word on the hub. I just want them to click through and buy something.

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         Wag The Dogposted 14 years agoin reply to this

         Can I get an AMEN?  Though the last hub I made, The Best Boots on The Ground, I put some work into writing and would not mind if people liked what I wrote.  Hint.  Hint. 

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         wyanjenposted 14 years agoin reply to this

         hmmm....
         I'm finding more and more that the exact opposite of print media is correct for the net.
         Even the basic layout - ads should go on the left on a magazine page, not on the right. Always away from the fold.
         
         I can't really experiment because I don't have enough good stuff posted yet. I'm getting some ideas here though... thanks!

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            ryankettposted 14 years agoin reply to this

            Do you still work in Print Media?

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               wyanjenposted 14 years agoin reply to this

               yep, it's my day job.
               magazines, flyers, junk mail of every variety...
               I say "junk mail" with love

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                  ryankettposted 14 years agoin reply to this

                  What sort of magazines? Demographic and subject wise? I am offering to contribute to editors for free at the moment if their magazine fits in with certain ideals. I have been writing plenty of print stuff for the 21-40 demographic at the moment...

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                     wyanjenposted 14 years agoin reply to this

                     Demographic and subject, very very local.
                     I worked on one for quite a few years that was called the Native Detroiter. Completely local. Another was called the Mulligan, and it only detailed golf courses in the state of Michigan.
                     
                     I've never worked on a magazine with a circulation higher than 30,000 or so. So, small town stuff
                     If I could help you out I surely would. I work through print brokers these days so the huge majority of the publications are put together off-site.
                     I will keep my ears open for leads, though. Every now and then somebody will request something like this...

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            Rochelle Frankposted 14 years agoin reply to this

            Depends on which way you fold your computer screen, maybe.

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               wyanjenposted 14 years agoin reply to this

               
               
               If I flip the monitor onto its top, I'll be right back in my natural element.
               
               I'm glad I mentioned how I do my layouts. There is helpful feedback here for me.
               On my best days, I am still only pretending that I know what I am doing here

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   Jane@CMposted 14 years ago

   I didn't even know we had a choice!

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   ryankettposted 14 years ago

   I guess that its just personal preference, but I almost always use no background.... I like the way that I can achieve a certain look. For example http://hubpages.com/hub/Rolex-Daytona-Oyster-Perpetual - its just a personal taste for me.

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   Jane@CMposted 14 years ago

   Ummm, okay that looks way cool.  How'd you do that?

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      ryankettposted 14 years agoin reply to this

      I just used images with perfect white backgrounds, and the Amazon image already had a perfect white background..... I think that it looks pretty sleek and professional. Of course, I am yet to sell a Rolex

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   Wag The Dogposted 14 years ago

   Do ya'll know that you can link up to two keywords in your text with your Amazon affiliate code on HP? Like you could have linked the word Rolex with your specific affiliate code. If that keyword is clicked, and they buy, you get 100% of the sales commission from that click.  Not the 60/40 I think HP gives.  Or however they do it.

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      Wag The Dogposted 14 years agoin reply to this

      Well, did ya? Huh?  Did ya?

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         rebekahELLEposted 14 years agoin reply to this

         no, give a specific example.

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            Wag The Dogposted 14 years agoin reply to this

            Sure thing, if you go to my new page, The Best Combat Boots On The Ground.  Then scroll to the bottom of that page, you will find the word Amazon.  Should you click on that word "Amazon" it will take you to the 'combat boot' page in the amazon.com web site.  The "HTTP://" I used, to link that word to that specific amazon page, has my personal affiliate code in it.  Should they click on it and buy, I get 100% of the commission.  It bypasses HP altogether.
            
            Wanna know how to do this too?  Well, Do ya? Huh?  Do ya?

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   blue dogposted 14 years ago

   there's much information available on the psychology of color.  however, with the choices offered by amazon, it makes little difference.

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   thisisoliposted 14 years ago

   I'm with Ryan on this one, although I didn't actually knw you could change the background.
   
   I prefer to leave amazon products as part of my article, helpful to the reader, rather than differntiate them from my text.
   
   Check out some of my hubs to see how I use Amazon Ads, after a bit of experimentation I have managed to get 10% - 20% sale conversions!

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    NaomiRposted 14 years ago

    I like to put a color background on my Amazon capsules because I feel it makes the products stand out more. But that's just my own thing ... I don't know if it really makes a difference, but it hasn't seemed to hurt!

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    Wag The Dogposted 14 years ago

    Ok already.  No need to beg.  The thing you need, to be able to do this, is the right HTTP:// with your affiliate code.  To see where and how to get this HTTP:// visit this page:  How To Link Products To Amazon  Not all the info on that page will work on HP, but how to get your HTTP:// with your affiliat code is.  That is all you need to link a keyword or keyword phrase to make 100% of the sales commission from the clicks generated off those words.

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       ryankettposted 14 years agoin reply to this

       This is not a good way to get into Hubpages good books, and you will win yourself no fans if this ever resulted in Hubpages increasing their Adsense cut to compensate for loss of Amazon income - they have already been affected by reduced cookie length.

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          Drwibbleposted 14 years agoin reply to this

          Exactly, there is a phrase "Don't S*** in your own backyard"
          There is a mutual symbiotic relationship between hubbers and hubpages. Hubbers provide content, hubpages provide the infrastructure. Each get a fair share of the revenue generated. Both sides benefit from this arrangement, if you start abusing it, then we all end up losing.

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          Wag The Dogposted 14 years agoin reply to this

          Had I seen this post/warning, prior to making a forum topic out of it, I do not think that I would have made a forum topic out of this info.
          Your a little bit late.  "Damn it Jim!"  Oh well.
          
          Still slamming me with the squidoo thing I see.  Good night ya'll can be vicious.  Maybe I deserve it.  Oddly enough, I was just trying to help. 
          
          Thanks for the attempted "Heads up!' though.  Better late than never. 
          
          I'll just go away for a bit and lick my wounds....

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